Unexpectedly, there are quite a few people watching?, Anhui Bozhou Transportation Bureau Director's Livestream Issue | Bozhou | Director

Release time:Apr 14, 2024 15:18 PM

Sun Shanbao, a middle-aged man, suddenly became "popular" this year: he not only started live broadcast in Tiktok, but also opened the beauty function. Sun Shanbao is the "post-70s", director of the Transportation Bureau of Bozhou City, Anhui Province. Last year, he did not play Tiktok. On January 27th, the first live broadcast of "Director takes you to see traffic" in Bozhou City began, with Sun Shanbao serving as the anchor; By July 28th, it was already the 9th live broadcast. When the director anchor was too busy, three deputy directors of Bozhou Transportation Bureau, Xu Tiansheng, Wang Jian and Yuan Wei, took the lead. These three middle-aged men hardly played Tiktok before, let alone live on camera.

Sun Shanbao holds a mobile pan tilt and interacts with netizens in the live broadcast room. Respondents provide pictures

Unexpectedly, there are quite a few people watching?, Anhui Bozhou Transportation Bureau Director's Livestream Issue | Bozhou | Director

Tiktok "Bozhou Transportation" was launched at the beginning of this year, and it is broadcast about once a month. The first nine live broadcasts have 100000+audience, and the largest one has 192000 audience, which shows a good momentum of increasing popularity. Not long ago, the Anhui Provincial Department of Transportation conducted a survey in Bozhou, summarized the live streaming experience, and prepared to promote it throughout the province. "It's not that transportation bureaus across the country have to live stream, but rather promote the concept, ideas, and practices of doing practical things for the people," Sun Shanbao added. In recent years, live streaming sales by mayors and county heads has become commonplace, and it has become a normal practice for local cultural and tourism directors to cross dress and promote tourism. Now, the director of the transportation bureau has also started a live broadcast? What are they broadcasting? What's the use of it? The reporter went to Bozhou to watch the directors live on site.

What is playing? Who's watching?

The live broadcast is not in the conference room, and the directors have no speeches. On the afternoon of July 28th at 3 o'clock, Yuan Wei started broadcasting, taking netizens to watch transportation construction, which is similar to outdoor live streaming.

In front of the live broadcast, Yuan Wei stood in front of the exhibition board and introduced the construction of the first phase of the Bomeng Expressway to netizens. Photo by Ren Junmanganese

The first stop of the live broadcast was at the construction site of the first phase of the Bomeng Expressway connecting Bozhou and Mengcheng. Yuan Wei first stood in front of the exhibition board at the hub and introduced the construction situation to the audience in the live broadcast room. Then, the staff participating in the live broadcast flew drones here, allowing netizens to have a more direct view of the current project construction situation. Due to technical reasons, the aerial footage cannot be directly connected to the live broadcast footage, and the live broadcast camera can only be aimed at the mobile phone controlling the drone. Afterwards, Yuan Wei brought the netizens who watched the live broadcast to the other end of the first phase of the Bomeng Expressway. He held a mobile gimbal and cut the live broadcast from the front camera to the rear camera, pointing to the already leveled land ahead. He said that in addition to connecting to the second phase of the Bomeng Expressway, the planned Xuhuaifu Expressway will also be connected here in the future... On that day, Yuan Wei also went to the construction sites of the second phase of the Bomeng Expressway and the Bozhou section of the Xuhuaifu Expressway, chatting with netizens while broadcasting.

Due to the inability to directly connect the aerial footage to the live broadcast, the live broadcast camera was aimed at the mobile phone controlling the drone. Photo by Ren Junmanganese

The live broadcast has just started, and it shows that there have been tens of thousands of viewers. After 47 minutes of broadcasting, it has reached 100000 people, and it has gained 1000 followers within 1 hour of broadcasting. The live broadcasts of several transportation bureau directors in Bozhou mostly revolve around the transportation issues that citizens are concerned about. In many cities, the construction of transportation infrastructure is a hot topic. The progress of high-speed rail, highways, airports, subways... and when they will operate are all touching things.

Sun Shanbao walked into the live broadcast room for the first time, taking netizens to watch traffic. Respondents provide pictures

On January 27th of this year, on the sixth day of the first lunar month, during the peak of the Spring Festival travel rush, Sun Shanbao began his first live broadcast with a try and see attitude, focusing on real-time road conditions and on-site passenger transport stations. Sun Shanbao, who has 11 years of experience working in the transportation system, is skilled in business and has a good eloquence. He speaks very quickly and does not feel stage fright in front of the camera. Before the start of the broadcast, Sun Shanbao was still beating his drum: on the one hand, the number of Tiktok fans had just broken through 100, so no one would watch the live broadcast; On the other hand, he is also worried that netizens will be tricky and unable to answer "how difficult it is to see". Unexpectedly, the first live broadcast lasted nearly 4 and a half hours, attracting nearly 180000 online viewers. Broadcast the concerns of the people and solve their problems. In March of this year, during a director's live broadcast, some netizens reported in the live broadcast room that the Huancun Road in Dafangzhuang, Shili Town, Bozhou City was bumpy and affected travel. After on-site investigation, the construction of the Huancun Road, which was not originally planned for this year, was advanced. Within 20 days, the construction of the 865 meter cement road was completed. On July 10th, Sun Shanbao livestreamed and took netizens to see the road in Dafangzhuang. The originally bumpy dirt road had turned into a flat cement road. "Welcome everyone to express their demands. If you have any opinions or suggestions on transportation, you can say it!" Sun Shanbao said to the camera. Zhang Yinghai, a villager from Dafangzhuang, worked as a security guard in the town after retirement. He is a loyal fan of the "Director takes you to see the traffic" and his live streaming venue is not neglected. When Sun Shanbao arrived at Zhang Yinghai's home, a netizen jumped out of the live broadcast room and said, "This is my home, this is my dad." It turned out that Zhang Yinghai's son, who works in another city, was also watching the live broadcast. Zhang Yinghai was very happy. He said that in the past, when his grandson came home, he always said that this road was a "dancing road". The dirt road was uneven, and the child sat in a tricycle with constant bumps. The path of dancing is gone forever, and there is no need to step on water or mud on rainy days. Zhang Yinghai's rubber shoes can be laid off.

On the afternoon of June 9th, during the seventh live broadcast, Wang Jian, Deputy Director of the Transportation Bureau of Bozhou City, was on a bus. Respondents provide pictures

Entangled? Comfort?

The director's live broadcast not only has people watching it, but also solves problems, and there are also people praising it. However, even so, the directors always feel a bit conflicted in their hearts. After all, many netizens complained that they were tired of watching live broadcasts of leading cadres in some places promoting products and cultural and tourism bureau directors disguised themselves, and that there were many voices of them following the trend and showing off. When Sun Shanbao first proposed live streaming, colleagues in the bureau were also discussing whether we must do it in this form and whether it would be called a "show off". Everyone thinks that even if live streaming is a good form, there is still a concern that good intentions may cause harm, and a mistake has become a target of public criticism. Even after a few episodes of live streaming, some things left them feeling helpless. For example, as long as it was related to transportation, many netizens who watched the live broadcast "almost regarded the transportation bureau as omnipotent.". The Transportation Bureau is certainly not omnipotent. Taking road management as an example, national and provincial trunk roads and rural roads are managed by the Transportation Bureau, while roads in urban planning areas are managed by the Housing and Construction Department. Some people in the live broadcast room have also reported traffic light issues, and some of the problems with traffic lights are actually managed by the traffic police. Moreover, there are many classifications for rural roads alone. Among them, hardened roads between natural villages belong to the scope of responsibility of the transportation bureau, rural alleys belong to the agricultural and rural departments, and rural roads or mechanized roads between agricultural and water conservancy facilities belong to the agricultural and rural departments or water conservancy departments. Slowly, the directors broadcasted their experiences. For the questions raised by netizens, as long as they explain clearly, "What is our business and what is not our business", instead of ambiguous "fooling" netizens, everyone will understand. For example, when it comes to road construction, "the director takes you to see traffic" has a "big principle": for roads with high demand from netizens in the live broadcast room, if they are within the plan and the funds are in place, efforts should be made to implement them in advance; If it is not within the plan, in order to meet the needs of the masses, efforts can be made to include it in the plan and start construction as soon as possible; If it involves other departments such as agriculture, rural areas, or urban construction, we will assist in coordinating with relevant departments and strive for early implementation.

In Lixiao Village, Shihe Town, Sun Shanbao communicated with the road construction party. Respondents provide pictures

The directors also want to understand. If you truly want to do something and do it well, don't be afraid of being discussed. Therefore, during the live broadcast, Sun Shanbao collected all the dozens of questions raised in each live broadcast, answered them one by one, and received a lot of likes; When unable to provide an accurate response, he will arrange for staff to record and assign the issue, ensuring a satisfactory response to netizens. For the questions raised by netizens during the live broadcast, they are all assigned to individuals and dealt with within a specified period of time.

Service? Dividends?

After 9 live broadcasts, everyone's confidence has increased. They all feel that the transportation bureau's live broadcast is generally good - in addition to high display, the live broadcast has also brought some unexpected "dividends" to the transportation bureau. One is that live streaming forces leaders to exercise their skills in doing mass work, not to speak Mandarin, clich é s, or grandiose language, but to speak what the masses love and can understand. At the same time, it can also exercise the professional skills of leading cadres in live broadcasts. According to the plan, the first, third, and fourth directors of the Bozhou Transportation Bureau, as well as the directors of the subordinate district and county transportation bureaus, will all appear in the live broadcast room, forcing the directors to study business in their daily work and better respond to public concerns. Otherwise, they will not be able to pass the online "invigilation" by more than 100000 netizens.

On July 10th, Sun Shanbao returned to visit the road construction situation in Lixiao Village, Shihe Town. During the live broadcast, Sun Shanbao was persuaded by enthusiastic villagers to stay and eat a watermelon. Respondents provide pictures

Secondly, netizens also have a better understanding of government work and a greater sense of familiarity and trust towards cadres. On July 10th, a hot day, there were still many people online watching the live broadcast until after 7 pm, discussing questions and providing suggestions. On the same day, during a follow-up visit to the road construction in Lixiao Village, Shihe Town, Sun Shanbao was repeatedly persuaded by enthusiastic villagers to eat a piece of watermelon during the live broadcast, and some villagers invited him to their home to eat stewed ground pot chicken. An incident during the second live broadcast left a vivid memory for Sun Shanbao and others. At that time, a young person who returned home during the Spring Festival accidentally saw the live broadcast. To confirm whether Sun Shanbao was really broadcasting, the young person asked in the live broadcast room where it was being broadcast and said they wanted to come and take a look. In a short while, the young man wearing winter plush pajamas drove over and confirmed that it was Sun Shanbao. He personally pointed out that the road at his doorstep needed repair and asked the transportation bureau to help solve it. This scene became one of the famous scenes in the series of live broadcasts.

During the second live broadcast, a young man who returned to his hometown during the Spring Festival drove over and confirmed that it was Sun Shanbao who was broadcasting. He also mentioned in person that the road at his doorstep needed to be repaired. Respondents provide pictures

Thirdly, live streaming has become a "catfish" in government services, stirring up the spring water of reform and innovation. Unlike live streaming promotion or sales, the director of Bozhou Transportation Bureau takes netizens to watch traffic by collecting, communicating, and solving problems in the live broadcast room. At present, the combination of "live streaming+serving the people" is not common. In front of everyone, leaders need to respond and express themselves in a timely manner, and then provide timely feedback on the situation and results. Therefore, the effectiveness and timeliness of solving problems for the people have been improved. Live streaming rooms are also a treasure trove of research. Compared with the traditional research, the Tiktok live broadcast room conveys public opinion more directly and efficiently. In the past, some so-called grassroots research, accompanied by introductions, sometimes had more people conducting research than villagers. They often couldn't say a few words to villagers and felt that the research was distant and not thorough. In the live broadcast room, it is completely different. Everyone hides behind the screen and freely talks about the worries and troubles of transportation. Leaders can directly hear the voices of the masses. If they do not do well, netizens will criticize them mercilessly. Last February, Bozhou announced the mobile phone numbers of 81 leading cadres, which attracted a lot of attention from the public and the outside world. At that time, it was the Spring Festival travel rush. In addition to receiving feedback on travel issues, Sun Shanbao received many calls from the public mainly to verify whether it was Sun Shanbao himself. He joked, "The live broadcast lacked confirmation, and a search revealed that it was Sun Shanbao." The reporter contacted the Bozhou Transportation Bureau and also contacted Sun Shanbao through the phone number announced at the time. Recently, he found that with more live broadcasts, there are fewer people calling to provide feedback on issues. On February 24th, during the live broadcast, some netizens reported that the main road of Li Xiaocun in Shihe Town was in disrepair for a long time and called for Sun Shanbao to come and take a look. This road is still a cross provincial county road leading to Luyi, Henan. Subsequently, Sun Shanbao visited and found that the road was indeed in a state of disrepair. Therefore, he urgently applied for approval and sought funding to repair the road. The summer harvest is now over and entering the idle time. Construction will officially start on July 7th. The 3.84-kilometer cement road will be completed and delivered within 40 days, and it will be repaired before the autumn harvest to ensure timely farming.

At the beginning of each year, the local government will prepare a rural road proposal plan for the year, but due to budget requirements, project requirements, and other reasons, sometimes omissions may occur. The construction of roads in Li Xiaocun is an example of filling in gaps in live streaming rooms. Sun Shanbao is also considering preparing the rural road plan for next year by collecting opinions in the live broadcast room in advance, and having relevant responsible persons verify the situation in the village, identifying and filling gaps at the source, and repairing the roads that the people most want and need.

After several live broadcasts, Sun Shanbao discovered that in the live broadcast room, there are major projects and projects such as airports and highways that support urban development. Netizens are most curious to take a look, and they are more concerned about the urgent and difficult issues around them. Therefore, the research in the live broadcast room is more about responding to people's livelihood concerns and solving practical problems related to people's livelihood.

On the morning of March 31, in the fourth live broadcast, Xu Tiansheng, Deputy Director of Bozhou Transportation Bureau, was at the construction site of Jinsha River Wharf in Guoyang. Respondents provide pictures

In order to further expand the scope and scope of problems reported by the masses, Bozhou Transport Bureau recently launched the activity of "I have something to say about passenger transport - open the door and accept advice" by using the Internet platform. At present, QR codes have been posted in prominent locations on buses, taxis, ride hailing services, and buses in Bozhou, as well as at bus stops and bus terminals. The public can directly scan the codes to submit their opinions and suggestions. Backend staff will organize and assign tasks and conduct follow-up visits.

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