Think of Jiaxing as soon as the Dragon Boat Festival arrives? Folk custom | Zongzi | Jiaxing
Think of Jiaxing as soon as the Dragon Boat Festival arrives? People in the Yangtze River Delta have this natural association, mostly because Jiaxing Zongzi is indispensable in the expressway service area of the Yangtze River Delta. Several well-known Zongzi brands, Wufangzhai and Zhenzhen Laolao are also Jiaxing brands.
Jiaxing also intends to use the Dragon Boat Festival to build its urban brand image and attract more people to visit Jiaxing. Speaking of the folk activities of the Dragon Boat Festival, such as dragon boat racing, eating Zongzi, and wearing sachets, there are many. But linking these traditional cultures together to form a systematic and complete Dragon Boat Festival folk festival activity system, Jiaxing was the earliest to take action. As early as 1997, Jiaxing began to hold traditional festivals such as the South Lake Folk Culture Festival and the Jiaxing South Lake Boat Culture Festival, hoping to recreate a long lost batch of traditional folk activities such as the Lotus Lantern Festival and the Jiangnan Net Boat Festival. By 2006, Jiaxing had combined the local Zongzi culture and the legend of Wu Zixu with the theme of the Dragon Boat Festival to reorganize and link the original folk cultural activities. Among a series of folk activities, dragon boat racing and sacrificing the Five Ministers are the highlights of each year. Jiaxing is one of the birthplaces of Wu Yue culture, and the origin of the local dragon boat racing custom is also quite rooted - not to commemorate Qu Yuan who carried stones and sank the river, but to commemorate Wu Zixu in the Spring and Autumn period. In today's Jiaxing, during the Dragon Boat Festival, not only can one watch intense dragon boat races and white boat performances, but also feel people's commemoration and mourning for Wu Xiang at places such as the Wuzixu Temple on the south lake or the Xushan Ruins Park. Zongzi is another typical representative of Jiaxing Dragon Boat Festival folk custom. In recent years, with the continuous innovation of Wufangzhai, Zhenzhen Laolao and other Zongzi enterprises, Zongzi has become another golden card of Jiaxing. In Jiaxing's annual folk culture festival, Zongzi is always a worthy protagonist. For example, the high-profile Zongzi Wrapping Contest involves not only professional players selected by Zongzi production enterprises, but also different groups such as foreign friends and local citizens. The Dragon Boat Festival Folk Culture Festival in Jiaxing has been held continuously for many years, and in recent years, relying on the "Dragon Boat Festival Folk Brand", Jiaxing has tasted a lot of sweetness. For example, in 2008, Jiaxing was listed as one of the first ethnic traditional festival protection bases in Zhejiang; In 2010, the Chinese Dragon Boat Festival Cultural Research Base was established in Jiaxing; In 2011, Jiaxing Dragon Boat Festival customs were included in the national intangible cultural heritage list... In recent years, the topic of how old traditions can be revitalized and how traditional culture can attract young people has always touched the hearts of many people, and various regions are actively exploring. For example, the advertising of Zongzi in Jiaxing has become very innovative, and various types of advertisements, such as retro, science fiction, and Guoman, have been launched, and even entered the Yuan universe; Shaoxing, the neighbor of Jiaxing, has been hosting the Huangjiu Festival for many years, and is also trying to make it more youthful and fashionable, launching derivatives such as Huangjiu Bangbing and Huangjiu Milk Tea. Old traditions should not become stubborn. It's better to give young people who love traditional culture more space to play and try new tricks. Perhaps they can make their annual festivals more colorful. This year's Jiaxing Dragon Boat Festival Folk Culture Festival opened today. From June 21st to 24th, Jiaxing will hold a series of cultural activities at a high density. In addition to traditional zongzi wrapping competitions and dragon boat races, you can also immerse yourself in the Dragon Boat Festival, which is rich in Song Dynasty culture, enjoy lively and joyful dragon and lion dance performances, and participate in children's play events for the entire family. At the Song Yun Market in Duanyang Daji, people can not only drink and compete with NPC poet Li Bai to win special drinks, but