The Shanghai exhibition area is full of a sense of technology, and the Cultural and Creative Industry Expo opens in Shenzhen. Media | Cultural and Creative Industry | Cultural and Creative Industry Expo
On June 7th, the 19th China International Cultural Industry Expo and Trade Fair officially opened at the Shenzhen International Convention and Exhibition Center. A group of cultural enterprises in Shanghai participated in the exhibition, with the theme of "building a Shanghai sample of cultural confidence and self-improvement", focusing on the digital transformation of the industrial chain, cultural technology, and cultural exports, showcasing a number of new achievements in the development of cultural industries and cultural and creative products. In the main venue, the Shanghai exhibition area has a simple design and a transparent layout, reflecting the open, innovative, and inclusive Shanghai style. The entire exhibition area covers an area of approximately 450 square meters and is divided into sections such as cultural digital display, state-owned cultural units, cultural going global, cultural technology, cultural and creative achievements, and urban charm, highlighting the latest achievements in the high-quality development of Shanghai's cultural undertakings and cultural industry.
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During the Cultural Expo, the Shanghai exhibition area was very popular. Photo by Zhu Lingjun
![The Shanghai exhibition area is full of a sense of technology, and the Cultural and Creative Industry Expo opens in Shenzhen. Media | Cultural and Creative Industry | Cultural and Creative Industry Expo](https://a5qu.com/upload/images/ad4b4186fb67839c8d958ed37b8363a0.jpg)
Entering the Shanghai exhibition area, a strong sense of technology fills one's face. Among them, the most eye-catching is the "Magnolia" presented through naked eye 3D technology. Stepping onto a specially designed platform, following this "Magnolia" floating from Shencheng, the audience walked into Shanghai's unique scenes thousands of miles away, such as Shikumen, Lujiazui's "Four Piece Set", Huangpu River, and Suzhou River, experiencing the bustling urban scene of Shanghai firsthand. In addition, viewers can also experience the unique charm of "Shanghai culture" through the high-definition interactive smart screen - Magic Wall, which allows for fun interactive experiences such as touch clicking, viewing graphics and text, playing videos, liking and answering questions. In the Shanghai exhibition area, cultural and technological interaction empowers the creation of a unique "cultural industry runway" with Shanghai characteristics. In the "Cultural Digital Display" section, OUTPUT gathers landmark elements such as the Shanghai Bund skyline, and looks forward to the urban landscape of contemporary and future Shanghai; Through technologies such as fireworks effects and atmosphere rendering, Weiling Era creates a magical experience of night touring the Huangpu River; Lingyi virtual human takes the audience on a journey to the metaverse by crossing physical boundaries; Fengyu Building uses special effects animation to interpret Shanghai's landmark buildings, presenting stunning visual effects of ecology, technology, and metaverse. In the "Culture Sailing" section, digital information technology is used to display the "Collapse: Star Dome Railway" of Miha Tour. Chinese traditional culture such as chess, crosstalk, kites, fermented sour milk made from ground mung bean wow gold and so on are added to the game scene to interpret the Chinese style galactic romance to the world. In the "Urban Charm" section, the unique fireworks of the world's coffee capital are showcased through camping style and creative street side shops showcasing youthful social life platforms such as Xiaohongshu and MANNER coffee brands.
![The Shanghai exhibition area is full of a sense of technology, and the Cultural and Creative Industry Expo opens in Shenzhen. Media | Cultural and Creative Industry | Cultural and Creative Industry Expo](https://a5qu.com/upload/images/90b53c37d992f018d8d60f11ceb2a272.jpg)
During the Cultural Expo, the Shanghai exhibition area was very popular. On the first day of the opening ceremony, a continuous stream of visitors entered the Shanghai exhibition area, with cultural and creative products being the most popular. For example, the regular script copybook set of the Constitution of the CPC, Shudeli notebook and other products brought by the "One Cultural Creativity" of the First National Congress Memorial Hall of the Communist Party of China have made many viewers exclaim that the red classic cultural and creative products are so fashionable and dynamic. The cultural creation series of "The Painting of Milk Ducks in Lotus Pond" brought by the Shanghai Museum and the "Pearl Tower White Rabbit" brought by Oriental Pearl TV Tower Group, which is the most landmark of Shanghai, have captured loyal fans with their exquisite designs. In just one afternoon, a group of exhibitors came repeatedly, hoping to exchange experiences, negotiate cooperation, and so on.
![The Shanghai exhibition area is full of a sense of technology, and the Cultural and Creative Industry Expo opens in Shenzhen. Media | Cultural and Creative Industry | Cultural and Creative Industry Expo](https://a5qu.com/upload/images/be2d7ca8efb5df075581aa32d239b84a.jpeg)
During the Cultural Expo, the Shanghai exhibition area was very popular. Photo by Zhu Lingjun
In the exhibition, a group of important achievements of Shanghai cultural enterprises in improving quality and innovation were also showcased. As a leading new mainstream media of radio, television and Internet in China and a large comprehensive state-owned cultural media enterprise, SMG Group has demonstrated its digital transformation achievements and digital application innovation service model; Shanghai Press Group focuses on showcasing the innovative exploration achievements of the group's media deep transformation and integrated development. The previously popular Chinese fantasy animated short film collections "Chinese Fantasy Tales", "Wangdao", and "Fantasy Flowers" under the Shanghai Film Group were also broadcasted on site, showcasing the fruitful achievements made in recent years in polishing the "Shanghai produced" brand and enhancing Shanghai's urban soft power. It is worth mentioning that Century Publishing Group, SMG's Oriental Pearl TV Tower New Media and Miha You have been selected into this year's "Top 30 National Cultural Enterprises", and Shanghai Film Group and Shanghai Yuewen have been nominated.