Do you really understand Nanjing Aunt Han’s “hand-brewed coffee”?
A domestic short video platform once had such a slogan: See every life. Han Suzhen's life was suddenly "seen" like this.
74-year-old Han Suzhen has been selling sugarcane juice in Nanjing for more than 30 years. Her "seen" life is roughly equivalent to her business. On May 18, a video blogger released a short video recording the process of Han Suzhen making "pure handmade coffee" for him. This cup of "pure handmade coffee" priced at 10 yuan consists of three bags of instant coffee powder and Brewed with hot boiling water.
Less than 20 hours after the video was posted, it had more than 1.7 million likes. Nanjing’s “Coffee Auntie” quickly dominated the hot searches, and a carnival that originated on the Internet also spread from online to offline: Han Suzhen’s store became an internet celebrity check-in point, attracting all kinds of people who came here specifically to “catch traffic” Video bloggers and ordinary citizens who came to join in the fun lined up in long lines on the street; even the brand owner personally came to deliver a full box of instant coffee powder to Aunt Han.
As for "pure handcrafted coffee", sales have naturally skyrocketed, with hundreds of cups sold in one day.
"Coffee Auntie" was "seen", but many people bluntly said they "can't understand" and thought her overnight popularity was inexplicable. As for those who "understand", what they "see" is also different. Some people see "sincerity" in the skillful instant coffee brewing techniques of "Coffee Auntie", while others see the disgust and rebellion of contemporary young people against consumerism in the 10 yuan cup of "pure handmade coffee"... …
Let’s put “Coffee Auntie” aside for the moment and review an old incident on the Internet. In the summer of 15 years ago, a "magic post" suddenly appeared on Baidu Tieba. The content contained only one sentence: Jia Junpeng, your mother called you home for dinner. It is such a nonsensical post that has no context at all. Six hours after it was posted, it attracted nearly 400,000 views from netizens and more than 1.7 replies. Three days later, it received a total of more than 7.8 million clicks and more than 300,000 replies.
"Jia Junpeng" became a major event on the Chinese Internet that year. To this day, it is still unclear who Jia Junpeng is. After numerous analyzes and interpretations surrounding this incident, the Internet finally reached a consensus on the "Jia Junpeng Incident": the birth of this "miracle" indeed made no sense, and everyone was just enjoying it.
Fifteen years ago, the word "traffic" was rarely mentioned, and the word "algorithm" was unheard of. Fifteen years later, with the support of traffic and algorithms, Han Suzhen, who was accidentally "seen" like "Jia Junpeng", also became the target of "onlookers" on a large scale. Among the onlookers, some are seeking novelty, some are following fashion, some are seeking “emotional value”, and some are seeking to gain traffic by being hot-button. However, compared to the netizens who joined the crowd to watch "Jia Junpeng" purely for the sake of "pictures and fun", today's rhetoric centered on sincerity and criticism of consumerism is more like forcibly "raising the value" to rationalize the behavior of watching. ”, and then achieve self-movation.
Sincere businessmen certainly deserve praise, and excessive consumerism certainly deserves criticism. But why should we force these meanings onto a “spectation”? Why can't we openly admit that "watching" is just for "fun"? It should be understood that what is “seen” is one’s real life after all. Even if the "coffee aunt" herself doesn't resent being "seen", forcibly giving it meaning just to impress herself is not only pretentious, but also too wishful thinking. Moreover, there is also a certain condescending arrogance hidden in it. In fact, it is disrespect for other people's lives.
A week later, how many people will still line up to buy a cup of "pure handcrafted coffee" for 10 yuan? This accidental "being seen" will most likely not change Aunt Han's business and life too much. A slightly cruel fact is that she and her "pure handmade coffee" are just another "hot meme" on the fast-decaying Internet.
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