Not my brother! , Liu Qiangdong sharply criticized the phenomenon of "living flat": people who have poor long-term performance and never work hard

Release time:May 26, 2024 12:59 PM

"As long as your performance is good, you will never have to work overtime; if your performance only reaches the average level, as long as you work hard, the company will never fire you; but if your performance is not good and you don't work hard, this company will not tolerate it, and will gradually pass through various All means are eliminated.”

Recently, at the executive meeting on the eve of 618, Liu Qiangdong, chairman of the board of directors of JD.com, delivered an internal speech, officially announcing a significant salary increase for procurement and sales, and sharply criticized the "flat" phenomenon within the company, and said: "Every long-term performance No, people who never work hard are not my brothers.” The Paper reporter exclusively learned the full text of Liu Qiangdong’s speech.

Liu Qiangdong said that since the beginning of this year, it is obvious that various parameters of JD.com have entered a positive trend. The first quarter financial report data far exceeded expectations. The company’s dreams and passion are constantly growing and igniting. I firmly believe that the good days of JD.com are always there. .

"If you turn off the lights at noon and sleep for two hours, and still want to do something awesome in the future, it will be impossible." Liu Qiangdong said.

Regarding the company's future development, he commented sharply: "We all want to be the number one in the industry. No one wants to join a company with no future, no one wants to join a company that lies down and sleeps, and no one wants to join a company without passion. , dream, and glorious company. If you are truly my brother, you would not want JD.com to become like this.”

He said that everyone's life choices are different. For those who are unwilling to work hard, "You are not wrong, but I can only say that you are just a passerby, not a brother, and you should not work together. Your existence is very important to the brothers who work hard." It’s unfair to say.”

In addition, Liu Qiangdong once again gave a salary increase to all JD.com procurement and sales personnel, including cash, stocks, etc. The minimum salary increase in cash is 20%, the average increase is 50%, and the maximum is 100%. He hopes that the salary will reach the highest level in the industry. In addition, an incentive fund of 10 million yuan will be set up for each business unit.

"This is for the purchasing and selling personnel who are working on the front line. As the purchasing and selling salaries continue to improve, the salaries and benefits of other systems will also increase." Liu Qiangdong said that JD.com will transfer all purchasing and sales personnel within two years. The annual salary of personnel has been increased to 20 months monthly salary.

Regarding the specific details of the salary increase, JD.com did not provide any further confirmation or response.

Recently, JD.com has been frequently searched. A series of incidents involving JD.com's internal attendance adjustments, shortened lunch breaks, personnel optimization, and "eight issues" have aroused heated public opinion. According to multiple JD insiders, JD adjusted attendance mainly to strictly manage and curb the behavior and custom of some employees punching in on their behalf.

Previously, it was reported that JD.com Retail began to strictly check attendance this week and adjusted its lunch break rules. The new regulations require that the number of people working at work stations will be counted at 9 a.m. every day. If the shuttle bus is late, a certificate must be submitted; the lunch break is shortened to one hour from 12:00 to 13:00, and the lights are not allowed to be turned off during this period; the company strictly prohibits the act of clocking in on behalf of employees. Those found to be responsible will be dealt with seriously; in order to assess employee work saturation, employees who get off work at 6pm need to be considered for work saturation; all non-working WeChat groups have been disbanded, and all communications will be conducted through Dongdong.

Some employees also broke the news that JD.com had issued eight notices listing various new assessment rules. The eighth one encouraged employees to report those around them who were not engaged in work, which attracted attention from the outside world.

In this regard, a JD.com executive told The Paper that all eight of the rumors were rumors. The company had reported the rumors to the police, received feedback, and the public security organs had begun filing a case for investigation.

The executive said that due to loose and poor management in the past few years, the company has developed slowly in a fiercely competitive environment, performance development has not met expectations, serious problems have arisen in the corporate culture of some major business segments, and the stock price has been depressed for a long time. The current management action is to "make up for the situation before it is too late". In the opinion of this executive, although this adjustment will be painful, it will help stimulate the enthusiasm of internal employees and provide a fair environment for employees and teams who are willing to work hard.

Previously, on May 16, JD.com released a first-quarter financial report that exceeded market expectations. Data showed that JD.com’s revenue in the first quarter reached 260 billion yuan, a year-on-year increase of 7.0%; the net profit attributable to ordinary shareholders was 7.1 billion yuan, a net profit of 7.1 billion yuan in the same period last year. Profit was 6.3 billion yuan, a year-on-year increase of 13%. Under non-GAAP, net profit attributable to common shareholders of listed companies was 8.9 billion yuan, a year-on-year increase of 17.2%.

JD.com has officially announced multiple rounds of salary increases for procurement and sales.

Starting from February 1, 2024, more than 20,000 JD.com’s front-line customer service employees have achieved an annual average salary increase of more than 30%. JD.com has previously announced a round of salary increase plans, mainly focusing on its recent business focus, JD.com Procurement and Sales. At the end of 2023, JD.com announced that starting from January 1 this year, the annual fixed salary of front-line business personnel such as JD.com’s procurement and sales will increase significantly by nearly 100%, and all JD.com retail employees will receive an average salary increase of no less than 20%.


Not my brother! , Liu Qiangdong sharply criticized the phenomenon of "living flat": people who have poor long-term performance and never work hard
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