Dinosaurs Run Out of Changzhou Nianhua Bay | Distant Location | Dinosaurs

Release time:Apr 14, 2024 06:58 AM

Recently, the government of Nanyang City, Henan Province, signed a strategic cooperation agreement with Changzhou Dinosaur Park Group to create a dinosaur themed immersive park in Nanyang. In the Yangtze River Delta, everyone is familiar with Changzhou Dinosaur Park. Changzhou, which has never unearthed a single dinosaur fossil, developed a dinosaur IP in 1997 based on several dinosaur bone fossils retrieved from the underground warehouse of the Geological and Mineral Museum. After the opening of the China Dinosaur Park in 2000, it has attracted over 120 million visitors. This year's Dragon Boat Festival, the tourist flow and revenue of various attractions under the Dinosaur Park Group exceeded the same period in 2019, with more than half of them coming from outside the province. Changzhou, which has the "City of Dinosaurs" urban brand, still feels that it is not enough and needs to promote its dinosaurs nationwide. Unlike Changzhou, Nanyang has a ready-made "dinosaur IP". There is already the Xixia Dinosaur Relics Park in the area, and cooperation with Changzhou Dinosaur Park aims to strengthen the local "dinosaur culture" as a cultural and tourism hub. Last year, Changzhou Dinosaur Park had already gone to Henan to create a new cultural and tourism product, Dinosaur Man Happy World, in Zhoukou City, positioned as a parent-child exploration park.

Panorama of China Dinosaur Park and Global Dinosaur City

The going out of Changzhou Dinosaur Park is related to the transformation of its affiliated Dinosaur Park Cultural Tourism Group Co., Ltd. Ten years ago, the tourism real estate market was hot, and theme parks gradually became a competitive red sea. Shen Bo, Chairman and CEO of Dinosaur Park Group, proposed that Dinosaur Park should "escape" theme parks. Escaping is not giving up, but transforming from a single theme park development and operation operator to a cultural tourism industry investment and service operator. Simply put, it means not only doing a good job in the dinosaur park itself, but also exporting the brand, creativity, planning, implementation, operation and other services of the Chinese Dinosaur Park to the outside world, breaking the traditional scenic area model of relying solely on "tickets, room tickets, and meal tickets", and achieving diversified development. At present, Dinosaur Park Group has implemented over 300 cultural and tourism cooperation projects in the Yangtze River Delta region, as well as in Henan, Hainan, Gansu, Shandong and other places.

Dinosaurs Run Out of Changzhou Nianhua Bay | Distant Location | Dinosaurs

While Changzhou is exporting dinosaurs, it is also continuously exporting experience in product planning, planning and design, project implementation, and operational management, and conducting project practices in Suqian, Jiangsu, Lianyungang, Shaoxing, Zhejiang, and other areas. On April 22nd this year, the Dahuaguo Mountain · Yuwan Happy City, jointly built by Dinosaur Park Group, opened in Lianyungang. Tang Hualiang, Co President of Dinosaur Park Group, stated that the Lianyungang amusement park has attracted merchants, including the flagship store of Journey to the West, to settle in, connecting the Huaguo Mountain with the natural scenery on the mountain and the commercial and parent-child projects below. In Suqian, Zaohe Longyun City is located at a bend of the Beijing Hangzhou Grand Canal. Chen Hui, Vice President of Dinosaur Park Group, introduced that on the one hand, the project fully explores the historical and cultural stories of Suqian, combining the architectural style of the ancient town with the expression techniques of theme parks, restoring the bustling commercial landscape of the past. On the other hand, combining the profound cultural heritage of Zaohe, a series of immersive experience projects are planned.

Zaohe Longyun City located in Suqian

According to statistics, China has become the world's largest theme park market, with approximately 3000 theme parks, among which large and super large theme parks still have room for growth. The joy and foot traffic that theme parks bring to cities, although it is difficult to generate much GDP or tax revenue at once, their role in driving regional development and empowering and enhancing urban brands cannot be underestimated. Taking Changzhou Dinosaur Park as an example, the local housing market used to have a dedicated "Dinosaur Park section". Tang Hualiang often hears people talk about business trips in other places. When local friends talk about Changzhou, their first reaction is the Dinosaur Park, which is the spillover dividend and return of the cultural and tourism industry and the city's joint growth for many years.

In recent years, with the departure of dinosaurs from Changzhou, many cultural and tourism IPs in the Yangtze River Delta, including Wuzhen in Zhejiang and Nianhua Bay in Jiangsu, have been building cultural and tourism projects in different places, hoping to replicate their successful experiences and models. Many projects seem to be very popular. It looks beautiful, but some industry insiders have analyzed that the model of dinosaur parks may not be replicable. One of the reasons is that building theme parks or large-scale cultural and tourism projects now requires a large investment and a long return period. Without billions of yuan of investment, it is basically impossible to become a model.

In recent years, many amusement parks in the Yangtze River Delta have been invested or opened. Recently, the theme park market has shown strong recovery momentum, but at the same time, investment should be more rational and cautious. Regarding this, Tang Hualiang stated that in order to build a theme park, first of all, we cannot be greedy for perfection and should not blindly invest. It is not advisable to install any equipment; Secondly, we should pay attention to the creation of cultural themes. Although tourists only see the surface image of the park and experience the stimulation of amusement equipment, it is easy to be replaced, and it is not the core competitiveness of the park. Its internal story line and cultural connotation are the real reasons to attract tourists. Disneyland, Universal Studios and other world-famous theme parks are no exception. All of them want to let tourists enter the park is to enter a "world" different from the real world; Thirdly, the healthy and long-term development of the amusement park must attach importance to the cultivation of operation and management talents, otherwise it is difficult to escape the development cycle of "one year prosperity, two years prosperity, three years decline, and four years failure".

In addition, packaging rich regional culture into theme parks and other cultural and tourism products to form urban brand symbols, and creating unique IPs tailored to local conditions can truly become a cultural and tourism project that can withstand the test of time and have a soul.

Moisturizing Xinjiang, Beautiful Water in Tianshan Mountains, People and Nature | Utilization | Xinjiang

On 1.66 million square kilometers of land in Xinjiang, the rivers and lakes are beautiful, the ecology is improving, and people and nature coexist harmoniously. Nowadays, the scientific examination and utilization of water resources is historically expanding the development space of Xinjiang. Tianshan Mountain is located in the north and south, surrounded by clear water, with the chirping of birds and the fragrance of flowers in urban and rural areas; Three mountains and two basins, rivers and lakes are peaceful, with green waters and lush mountains shining brightly. Xinjiang fully implements the water management policy of "prioritizing water conservation, spatial balance, systematic governance, and dual efforts", promotes the transformation of water resource management from extensive mode to refined and scientific mode, supports sustainable economic and social development with sustainable utilization of water resources, and strives to achieve effective protection of water safety, efficient utilization of water resources, significant improvement of water ecology, and the gradual development of a colorful picture of harmonious human water relationship.

To build a "hometown of fairy tales", hold a "fairy tale conference" and establish a "fairy tale office", Tangtang | Fairy Tales | Mountain Counties in Zhejiang Province

During the summer vacation, various theme parks, fairy tale towns, and other places are bustling with people. In contrast, Wuyi County in Jinhua City, Zhejiang Province, which is striving to build a "hometown of fairy tales", appears somewhat desolate. This mountainous county was famous for its hot springs in the early years, and in recent years, it has proposed the "Fairy Tale Wuyi" urban brand, planning to create a highland for Chinese fairy tale culture and creativity. To this end, Wuyi established a specialized working organization called "Fairy Tale Office" and held 8 "Fairy Tale Congresses". However, the results were somewhat less than expected. The counterattack of mountainous counties is deeply related to the concept of fairy tales and children's literature in Wuyi. "Wuyi's fairy tales, aside from their historical origins, first have soup and then concepts," Wang Xiaoling, Executive Deputy Director of Wuyi County Fairy Tale Office, explained to reporters. Tang Tang is the Vice Chairman of Zhejiang Writers Association and a well-known children's literature writer in China. Tang Tang has mentioned multiple times that since childhood, she has

But now the word "chi" is rarely seen. Everything can be chi, from meat to vegetarian, favored by famous people. Lotus House | All Things

When it comes to bad fish, people in Jiangnan understand it, but when it comes to bad fish, many people are confused. In fact, both "zao" and "gui" refer to the method of marinating fish and vegetables with seasonings. "鲊" initially only referred to the pickling of fish, and as they were pickled, they became something that could be pickled by all things. When marinating fish, use rice and salt as seasoning. When making rice, either by pressing it with a stone or twisting it inside a cloth, it is done to remove moisture and add flavor, hence the word "rice". Wrapped in a lotus leaf, it is highly favored by famous scholars. In the summer of the third year of the Changqing reign of the Tang Dynasty, with the sound of cicadas singing in the fields of lotus leaves, Yuan Zhen went to Yuezhou and passed by Hangzhou on the way. Bai Juyi held a boat banquet on West Lake to welcome his friends and enjoy the scenery of the lake and mountains. The table was filled with delicious dishes, including lotus fish buns and lotus leaf wrapped buns. Lotus room fish buns are made by taking fresh lotus seeds, digging them out one by one, filling them with small fish balls, and steaming them until cooked. The freshness of the fish meat is accompanied by the freshness of the lotus seeds

What is it?, "Panda Sheep" Melon brought from Bachu, Xinjiang to Shanghai | Bachu | Bachu, Xinjiang

Yesterday, the 6th Shanghai Special Products Exhibition and Sales Fair for Corresponding Regions kicked off at the Shanghai Exhibition Center. In the exhibition area of Bachu specialty products in Xinjiang, the company leader provides detailed introductions to customers who come to purchase Bachu Liuxiang melons and other "Bachu Liuxiang" brand series products. As a transportation hub in southern Xinjiang and the eastern gateway of Kashgar region, Bachu County, with its unique climate conditions and land resources, produces a series of high-quality, green and healthy agricultural products, such as Bachu Liuxianggua, Bachu quinoa, Apocynum tea, etc. A local production in Bachu called Cookbai Hot Melon, also known as Green Skin and Green flesh Melon, has a long history of cultivation in Bachu and is a unique variety of Bachu. Its flesh is crispy, refreshing and juicy, sweet but not greasy, and it has a unique "vanilla ice cream taste". In recent years, due to its unique taste, it has been favored by Shanghai Xinjiang aid officials,

Some of them are worth learning from in more cities in the Yangtze River Delta, such as Hailing in Taizhou. Zibo wrote a 5000 word report on Hailing in Taizhou

A while ago, the government research group of Hailing District, Taizhou City, published "Zibo Barbecue is So Popular, What can Taizhou do?" The key to learning from Taizhou Hailing lies in how to make the renewal and transformation of Taizhou's old city smoother: like Zibo, Hailing, which is also in the midst of transformation, is the main carrier of Taizhou's national historical and cultural city. Faced with the hardcore task of Taizhou Municipal Party Committee "focusing on implementing the renewal of the old city, carefully making the" Fengcheng River "cultural core, and building a cultural ancient city that gathers humanities, carries memories, and expresses homesickness", Taizhou should learn from Zibo... The article analyzes and summarizes in more than 5400 words. There are three noteworthy points, three thought-provoking questions, and three valuable experiences for Zibo barbecue. Hailing District is the main urban area of Taizhou, with Taizhou's total economic output ranking among the top 50 in the country, including pharmaceuticals and shipping

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