A batch of delicious and beautiful things have arrived in Shanghai, fingertips | specialties | a batch
From today to the 23rd, the 6th Shanghai Counterpart Featured Commodity Fair was held in the Shanghai Exhibition Center. Without leaving "Shanghai", citizens can "catch up" the special goods of other provinces, regions and cities, such as Xinjiang Kashi dried fruit, Xizang Shigatse highland barley products, Qinghai Golog yak meat, Yunnan Chuxiong Yi embroidery, Hubei Yiling tangerine, Anhui Lu'an Gua Pian, Kweichow Moutai ice cream, Ningxia Yanchi beach mutton and so on.
In order to do a good job in promoting local specialties, Shanghai has fully leveraged its advantages in large markets, platforms, and circulation in recent years. Through a series of assistance measures, it has improved its consumption assistance level, created a strong atmosphere of "everyone can do, everyone is willing to do, and everyone can do" consumption assistance, helped find sales channels for products in the corresponding areas, opened up markets for enterprises, and benefited the people. This has enabled more high-quality products to be understood and accepted by society, truly established the brand of characteristic products in the corresponding areas, and helped to comprehensively promote rural revitalization.
Consumer assistance is a win-win livelihood work. In order to promote the development of consumer assistance work, Shanghai actively leverages the resource advantages of "a group of people ahead, a city behind". Since the first round of "100 counties and 100 products" was launched in 2019, within four years, it has increased from 96 products initially selected in 2019 to 762 products recommended in nine categories in 2022. In 2022, the annual sales of agricultural products from central and western China reached 13.25 billion yuan, including 6.231 billion yuan from Yunnan.
Carrying out consumer assistance can not only enrich the dining tables of citizens, but also boost the wallets of farmers and boost their morale. In Yunnan, Chuxiong Yi embroidery is not only a product of intangible cultural heritage and cultural and creative categories, but also a model of cultural industry cooperation between Shanghai and Yunnan. By deeply exploring the potential of Yi embroidery cultural resources, the two sides promote its transformation from "fingertip art" to "fingertip economy". This not only continues to increase the income of local embroidery women, but also allows them to "sing songs, embroider flowers, and carry children to support their families" at their doorstep. Also in Yunnan, under the help of Yunnan cadres, Dali Weishan introduced Taiwan seedless perfume lemon industry according to local conditions, creating a story of people getting rich "sour and sweet, sweet and good days".
The Shanghai Special Products Exhibition for Corresponding Regions has been one of the important activities of Shanghai's counterpart assistance and cooperation since 2018. The theme of this fair is "deepening consumption assistance, helping rural revitalization and promoting common prosperity". The number of participating areas has increased, including not only Kashi and Karamay in Xinjiang, Shigatse in Xizang, Golog in Qinghai, Yiling in Yichang, Hubei, Wanzhou in Chongqing, but also Dalian in Liaoning, Sanming in Fujian, Lu'an in Anhui, and Zunyi in Guizhou, the original counterpart of Shanghai, as well as Inner Mongolia Autonomous Region and Ningxia Hui Autonomous Region, which signed the framework cooperation agreement with Shanghai. More than 560 specialty commodity enterprises with the mechanism of linking agriculture and leading agriculture in various regions have been attracted to participate in the fair, helping and supporting local specialty products to enter the Shanghai market.
A trade fair is just a few days away, and Shanghai is vigorously building an "never ending" trade fair. At present, the Shanghai Municipal Government's Cooperation and Exchange Office has taken the lead in building an "online and offline linkage" assistance platform, promoting the layout of 20 hundred county and hundred product direct stores, 20 hundred county and hundred product living halls, and 174 hundred county and hundred product specialty store counters. It has promoted the sale of more than 100 hundred county and hundred product listings and fresh agricultural specialty products from various regions, enabling more targeted regional specialty products to directly reach thousands of households in Shanghai. At the same time, actively mobilize e-commerce platforms to continuously promote targeted regional specialty products to Shanghai consumers.