Which one do you pick? , show off the Chinese heritage! New cultural and creative products at the CIIF
The 20th CIIE opened in Shenzhen, Guangdong on the 23rd. For the first time, this CIIE set up a "Cultural and Creative China" exhibition area, where selected high-quality cultural and creative products from across the country were unveiled. Provinces and cities also use cultural fairs to promote local culture in unique ways.
This year’s CIIF has all 31 provinces, autonomous regions, municipalities directly under the Central Government and Hong Kong, Macao and Taiwan participating in the exhibition, with more than 120,000 cultural products on display. The "Cultural and Creative China" exhibition area established for the first time covers an area of more than 1,300 square meters. The exhibition area brings together more than 300 cultural and creative products from the most representative cultural and creative institutions in the country, focusing on presenting rich scenes of cultural innovation being applied to people's lives. These hanging various texts serve as the main creative elements and attract attention.
Liangzhu culture’s postcards, badges and other cultural creations are exquisite and elegant, and cultural creations such as those of the Forbidden City, Beijing Art and Design Office, and Jingde Yuqing combine tradition and modernity, reflecting the past and the present. Shenzhen's original dance drama "Wing Chun" has toured more than 160 times at home and abroad, and has also appeared on the CCTV Spring Festival Gala stage. The Xiangyun yarn worn by the dancers during the performance was transformed into a cultural creative product and became the focus of female audiences' appreciation.
As the largest exhibition platform for China's cultural industry, the CIIF is also an excellent stage for provinces and cities to promote and display local cultural characteristics.
Recently, the movie "My Altay" has aroused people's yearning for the beautiful Xinjiang. The Xinjiang delegation brought more than a thousand unique exhibits to the conference. The live cultural performances and the intangible cultural and creative market were filled with the atmosphere of "Xinjiang is a good place".
Hunan uses digital means to display Mawangdui culture, allowing people to travel through time and space and fully experience the life of the Western Han Dynasty more than 2,000 years ago.
Zhejiang uses a full-scenario curved screen to display the characteristics of "Liangzhu Culture" and "Grand Canal Culture", and the poetry and paintings of Jiangnan are vividly visible before your eyes. Popular young artists sang excerpts from the Yue Opera "Butterfly Lovers" live.
Zhejiang Yue Opera actor Li Yunxiao: As young inheritors of Yue opera, I think it is very meaningful for us to be able to bring our Yue opera art here for exchanges at the cultural expo. We must work hard to carry forward our traditional culture.
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