Will continue until August 13th, with beer, food, band performances... Jinshan City Beach Music Beer Festival Opening Brand | Beer | Jinshan
On the evening of August 5th, 2023, the Shanghai Bay Area Jinshan City Beach Music Beer Festival officially kicked off and will continue until August 13th. It is reported that this year's beer festival brings together well-known domestic and foreign beer brands, combined with current popular trends and Jinshan's unique marine culture, integrating elements such as music performances, cuisine, markets, and esports events, to bring a one-stop gaming experience, allowing tourists to go to a beach music beer party in the midsummer of Binhai.
As night falls, the heat of the day gradually subsides. Driven by music, the activity scene at Jinshan City Beach becomes lively. Local bands and bands from Shanghai bring a variety of song and dance performances to everyone. With the start of various fun activities such as "Wine King Competition", the atmosphere of the entire Music Beer Festival has also sparked waves of excitement, attracting citizens and tourists to try it out. Mr. Zhou from Tinglin, the winner of the "Wine King Competition", told reporters that he also enjoys participating in various music festivals. He used to be an audience member in the audience, and this is his first time appearing on stage at a music festival and winning a prize. He is very happy.
The Beer Festival has set up two special zones for branded beer and craft beer, introducing brands such as Qingdao and Budweiser, and cooperating with the Municipal Craft Brewery Association to introduce the local Wangqin brand from Jinshan and dozens of craft beers from around the world. The rich and diverse choices bring more experiences to tourists. Looking at the dazzling variety of beer, beer enthusiast Ms. Song was very excited. "We came specifically from Fengxian, where there are a wide variety of beers with good taste and affordable prices," she said.
It is worth mentioning that more than ten bottles of the "Jinshan In Hand" series named after places such as Jinshan, Zhujing, Zhangyan, and Caojing have attracted much attention on site. Zhang Jing, founder of Jinshan Zaishou, said, "Many people who come to Jinshan do not know about our history and characteristics. I want to use this product to integrate calligraphy, poetry, and hometown, so that more people can understand Jinshan."
With beer, of course, food is indispensable. That night, the food section of the event also made a significant appearance, with famous snacks from around the world such as pizza, steak, crayfish, and grilled skewers stimulating the taste buds of diners. Among them, the characteristic rice field lobster from Huoqiu County, Lu'an City, Anhui Province is the most popular among tourists. "My favorite food is this crayfish. The meat is very plump, large and plump. The shrimp meat is chewy and chewy, and this slightly spicy seasoning also suits my taste."
At the same time, the market area on site is also rich and colorful. In addition to the numerous categories of Jinshan premium products, there are also local brands such as "Jinshan Flavor" and "Jinshan Life", introducing high-quality rice, vegetables, fruits, and cultural and creative products that represent the city's image to the public, allowing more people to understand the land of Jinshan in Shanghai.
During the nine day event, there will be singing, dancing, and band performances every day, creating themed nights such as esports and street dance. Beer tasting, food, entertainment, performing arts, and interaction will be integrated, and fresh beer, dynamic music, and diverse business formats will directly fill the summer carnival atmosphere, igniting a new engine of cultural and tourism consumption at night.
It is understood that Jinshan City Beach has held seven beer festivals since 2013, contributing one summer festival after another that integrates culture, entertainment, and leisure. This year's event also leads Jinshan to create a more modern, fashionable, and urban taste nighttime economic consumption scene with exciting performances, rich activities, and high-quality services, showcasing the vitality of the "Shanghai Bay Area" and the development potential of Jinshan Binhai in a multi element, all-round, and three-dimensional manner.
