Why seize the opportunity of the metaverse | Observation of characteristic parks ⑥, 40 year old Caohejing Development Zone Development Zone | Enterprise | Park

Release time:Apr 14, 2024 13:38 PM

"Xujiahui is surrounded by the anime." On May Day this year, the new game "Collapse: Star Dome Railway" of Miha Tour landed in the Xujiahui business circle in the form of the theme exhibition "Galaxy Gathering", and the scene in the city "Beloborg" in the game was also 1:1 restored, attracting countless "anime" fans to punch in.

In recent years, domestic game giants have launched offline marketing, including miHoYo, Yingjiao, and Lilith. The Xujiahui business district has also become a "new battlefield" for game companies in the media. These game companies all come from the same place: the Xuhui headquarters of Caohejing Development Zone, which is less than 5 kilometers away from Xujiahui.

At the beginning of last year, Xuhui became the first urban area in Shanghai to include the "metaverse" in the government work report; Six months later, the first batch of key metaverse characteristic industrial parks in Shanghai, Caohejing "Yuanchuang Future" Metaverse Industrial Innovation Park, were officially launched. This is not a newly built park, but rather a new industrial linkage formed by overlaying the Beiyang Artificial Intelligence Innovation Center under construction on the basis of the Xuhui area of the Cao Development Headquarters. At the same time, the challenge of spatial limitations and industrial upgrading faced by the Caohejing Development Zone after 40 years of development has been solved.

Why seize the opportunity of the metaverse | Observation of characteristic parks ⑥, 40 year old Caohejing Development Zone Development Zone | Enterprise | Park

Photo by Gu Zhenhua from Caohejing Development Zone Headquarters

Talent and industrial accumulation nurture the "metaverse"

Chen Yulin has been working in the gaming industry for over 20 years. In 2021, he promoted the establishment of Qujia Interactive Entertainment and relocated the company to the Xuhui headquarters of Caohejing Development Zone. As a gaming company with representative works in specific fields, Qujia Interactive Entertainment's two key factors in choosing Caohejing Development Zone are talent reserves and industrial atmosphere. Tencent, NetEase, ByteDance, Shangtang, Kwai, Mihayou, Ubisoft Entertainment, Lilith, Yingjiao... Currently, there are about 200000 white-collar workers in the Xuhui Block of Caohejing Development Zone, with more than 20000 employees in the game field, becoming an important gathering place for Internet talents in Shanghai. "Even fresh graduates are willing to choose this place for internships."

Behind the abundant talent supply system lies a profound industrial accumulation. The Caohejing Development Zone currently gathers about 60% of Shanghai's gaming enterprises and industry output value. Along the Rail Transit Line 9, it has initially formed the core belt of Shanghai's digital entertainment industry, gathering about 150 leading gaming enterprises. The annual revenue of Mihayou alone exceeds 30 billion yuan, and it attracts a large number of high-level talents from both domestic and foreign sources to the Caohejing area every year.

Mi Ha You's offline activities in the Xujiahui commercial district. It has been a year since the release of "Yuanchuang Future", and Zhou Yu, assistant to the general manager of Caohejing Management Company, told reporters that many gaming companies are requesting to expand their leases, and there are also new leading companies being introduced. At the beginning of this year, MiniMax, known as the most highly valued startup company in the domestic model entrepreneurship trend, officially settled in the Caohejing Development Zone. The company has pioneered a general large model engine integrating text, voice and vision in China, making the park play a leading role in the AIGC industry.

The first thing that caught the attention of "Cao Development" and Xuhui District was the investment in MiHoYou, a new startup company, in MiniMax. "The radiation and agglomeration effects of chain owners' enterprises have made the ecosystem of the metaverse industry in the 'Yuanchuang Future' park more professional and in-depth," said Zhou Yu.

As an entry point for talent and resources in the metaverse industry, game companies are only one of the confidence factors for Xuhui and Caohejing Development Zone to jointly build the metaverse industry park. According to statistics, there are currently more than 14000 domestic and foreign high-tech enterprises in the Caohejing Development Zone, including over 1200 metaverse related enterprises. The annual revenue of only 50 core enterprises is about 95 billion yuan, and they have covered all six legs of the metaverse "big ant" industrial structure such as blockchain, interaction technology, games, artificial intelligence, network and computing, and the Internet of Things.

Since the beginning of this year, the park has also successfully introduced enterprises such as Changxin Storage, Shurui Technology, which is a benchmark for da Vinci surgical robots in the United States, Xindi Digital, a leading domestic CAD software research and development company, and Granular Technology, a leader in the development of next-generation computer graphics rendering engines. The gradually formed ecosystem of industry, education, research, finance, service, and utilization within the park has supported the high-quality development of the metaverse industry.

Xuhui Block, Caohejing Development Zone Headquarters

Metaverse assists entities

At this year's World Artificial Intelligence Conference, Mofa Technology, headquartered in Xuhui, made its debut at the main venue of the World Expo Center. The enterprise booth was surrounded by professional visitors every day.

According to the relevant person in charge of Mofa Technology, in mid August, Mofa Technology will officially release three super realistic and realistic AIGC consumer grade products, including the "Youyan" virtual human video platform, the "Youguang" virtual human live streaming platform, and the "Youling" virtual human service platform. These three products have already provided their first experience during the conference. The spillover effect of the conference has also extended to the Caohejing Development Zone where the enterprise is located. "Many upstream and downstream enterprises are seeking technology and product cooperation."

As a leading enterprise in the virtual human race, Mofa Technology has seen the concepts and cognition that need to be clarified in the industry: digital humans and virtual humans are not the same. "Digital humans mainly rely on real person dynamic capture, while virtual humans are created entirely from scratch, through continuous ability training, and ultimately combined with the business needs of enterprise customers." The enterprise leader introduced that the ultra realistic 3D virtual humans created by Mofa Technology, with multimodal AIGC technology as the core, can achieve a leap from literary and graphic works to literary videos, live broadcasts, and interactive virtual human works.

Audiences watch AIGC anthropomorphic videos. Image provided by Mofa Technology

Over the past year, not only enterprises, but also Xuhui District and Caohejing Development Zone have been pondering the same question: what exactly is the metaverse.

Games are currently a common port for most people to have direct access to the metaverse. In Chen Yulin's view, the value of games in the metaverse is no longer just entertainment tools, but can drive technology and scene iteration, and effectively serve entities. "The gaming industry has greatly promoted the development of chips and graphics cards since the PC stage. Intel, Alcatel, and others have come up with their best technologies for adaptation. In the era of mobile gaming, games have become one of the most convenient integration carriers for computing power breakthroughs and big data applications. Even new smartphones choose the most complex games for performance testing."

The Jiudian Water Art Museum, located at the headquarters of Qujia Interactive Entertainment Caohejing Development Zone, is hosting a metaverse art exhibition. Enterprise image supply

At present, the forward-looking layout of "Yuanchuang Future" providing strong support for new tracks such as the metaverse has gradually become clear. It is reported that Caohejing Development Zone has established a metaverse industry fund to support metaverse enterprises through financial means, strengthen investment promotion, and provide more support for small and medium-sized enterprises that are at the forefront of individual vertical fields but lack investment in front-end computing power and security networks. With the help of the new information infrastructure layout planned by Xuhui on the west bank and Caohejing Development Zone, the "Yuanchuang Future" park will also strengthen the construction of computing power centers and optoelectronic networks, and advance the layout of technology and scene iteration brought by the metaverse.

Xuhui Block, Caohejing Development Zone Headquarters

Enterprise demand drives urban renewal in industrial parks

Zhou Yu introduced that for metaverse enterprises, general scientific research carriers can already meet the needs of office work and technological research and development. However, many enterprises also aspire to have more diverse landing scenarios in the park, such as commercial carriers, and platforms for offline display and interaction of virtual technology. This is why Miha Youyou frequently cooperates with Meiluocheng, Xujiahui, to release new blockbuster IP works such as Genshin Impact in the latter's naked 3D ball screen, and to promote the consumption diversion of 2C end offline.

The demand of metaverse enterprises for new industrial carriers has indirectly driven the urban renewal process of Caohejing Development Zone. Due to space limitations in the city center filming area, Mofa Technology has set up its studio in the suburbs of Shanghai. The reporter learned that game companies that frequently engage in animation capture typically require shooting tracks that exceed 200 meters in length and require industrial factories with large flat floors and high spans for filming. Enterprises in the field of wearable devices and component manufacturing also need to break through traditional 4.5 meter tall factories and conduct research and development of robotic arms and other equipment in spaces with floor heights of 6-7 meters or even higher.

The Caohejing Development Zone, which has to "serve the elderly" on the carrier of existing space, has launched an exploration of "industrial upgrading". It is expected to launch an urban renewal and redevelopment project with a scale of over 100000 square meters this year, constructing new factory buildings mainly for industrial products in the fields of electronic devices, biomedical devices, Xinxing electronic information, metaverse, etc., and achieving intensive land use of characteristic industrial parks in the central urban area. A batch of old industrial buildings that are not confused about their age will also be renovated one after another to meet the needs of new manufacturing enterprises in terms of load, passenger and freight elevator configuration, lifting platform configuration, and other aspects.

North Yang Artificial Intelligence Innovation Center rendering provided by Xuhui District

As an important carrier space for expanding the metaverse industry in the Caohejing Development Zone, the Beiyang Artificial Intelligence Innovation Center located in Huajing Town, Xuhui, will receive project delivery starting next year. The "AI Town" with a total construction area of 1.15 million square meters and a total investment of 17.1 billion yuan includes Grade A office buildings, courtyard style small garden office buildings, supporting rental housing, primary schools, and kindergartens, which will effectively fill the existing supporting shortcomings of the development zone headquarters. Another urban renewal project worth looking forward to is the approximately 1.3 million square meter Xuhui headquarters of Caohejing Development Zone, which will explore new paths, models, and experiences for the renewal of super urban industrial parks around the "Caohejing Yuanchuang Future Center".

Entering the era of "Yuanchuang Future", Caohejing Development Zone has once again taken the lead in transformation.

Why do people choose the suburban park in Shanghai as the "place where dreams start"?, Overseas students returning to China to start their own businesses | Entrepreneurship | Suburban areas

Although only 28 years old, Shandong young man Xue Yunhao is already a "veteran entrepreneur". After graduating from Loughborough University in the UK and returning to China, he has had two entrepreneurial experiences in other provinces and cities. For his third entrepreneurial venture, he set his sights on Qingpu in Shanghai. "The park is big and new, and the office environment is very good!" This is Xue Yunhao's first impression of Shanghai Qingpu Overseas Chinese Entrepreneurship Park. Having settled in the park for just over a month, Shanghai Shike Fun Culture and Technology Co., Ltd., founded by him, has entered the right track of development, and the incubated trendy toy brand is about to face the market. The reporter learned that in September last year, the Qingpu Innovation Park located in the Hongqiao Business District officially opened, and soon became a dream destination for "Xue Yunhao". In less than a year, the park has attracted nearly 50 entrepreneurial enterprises, and among the nearly 200 international students working hard in the park, the vast majority are master's students

It is expected that the new output value will be about 5 billion yuan after production, and 7 major industrial projects in Xinzhuang Industrial Zone will be concentrated in the manufacturing industry

On June 30th, the Xinzhuang Industrial Zone in Shanghai held a concentrated groundbreaking ceremony for major industrial projects in 2023. Seven manufacturing projects, including Foster, Junjian Junze, and Aohua Endoscopy, began construction simultaneously, involving major equipment, biopharmaceuticals, new materials, fine chemicals, and productive service industries. It is understood that the 7 projects under construction this time have a total investment amount of 1.868 billion yuan, covering a total area of 134.48 acres. Among them, four new land acquisition projects and three existing renovation and expansion projects are expected to increase taxes by about 400 million yuan and increase production value by about 5 billion yuan after production. All 7 projects are in line with Minhang's "4+4" industrial positioning. The Xinzhuang Industrial Zone has started construction on 7 industrial projects in the same area, making manufacturing a key driving force for the park's economic development, while promoting the high-end and intelligent manufacturing industry in Minhang

Why Shanghai's "Project" Continuously Rises, 30 Years of Method | Service | Shanghai

In summer, Yang Quan, a delivery rider from Lincang, Yunnan, has once again encountered the toughest delivery season of the year. However, his heart is steadfast: the "Warm New Nest" new employment group service station in front of the Zhaofeng Square in Zhongshan Park is a harbor for him and his colleagues to shelter from wind and rain throughout the year, regardless of the extreme cold or heat. This is one of the many "warm new nests" in Changning District. Yang Quan, born on the banks of the Lancang River and born in the 1990s, did not know that in the bustling city center of Shanghai, many people used to live in shabby houses, some of whom also faced insurmountable difficulties such as serious illness and unemployment. The Huayang Road Street in Changning District, where Zhaofeng Square is located, is one of them. 30 years ago, grassroots cadres in Huayang visited day and night to understand the living conditions of all the disadvantaged groups and helped them solve difficulties one by one. From then on, a person who understands people

Do young people face three job search dilemmas? Shanghai Jinshan Holds a Theme Day Event for Employment and Entrepreneurship of College Graduates | Entrepreneurship | Jinshan

On the afternoon of June 19th, the 2023 "Yangui Jinshan · Employment in the Bay Area" theme day for employment and entrepreneurship of college graduates in the annuity mountainous area was held at the Haikuo Dong'an Cultural and Creative Industry Park. A series of activities were held on site, including the release of employment brochures, sharing of employment and entrepreneurship experiences, high-quality enterprise roadshows and talent recruitment, display of employment work achievements, comprehensive launch of seedling raising ceremony, and special recruitment activities, attracting a large number of key enterprises, internship bases, and college students to attend. It is worth noting that 52 companies participated in the on-site job fair that day, providing 212 positions and recruiting 570 people, with salaries generally ranging from 7000 yuan to 10000 yuan; Nearly 300 people entered the venue, received 238 resumes, and initially reached employment intentions for 75 people. At the launch ceremony, a skit titled "You and I on the Road to Job Seeking" was performed,

The outdoor space of the China Maritime Museum is open for free at night for the first time, and the exhibition of maritime heavy equipment showcases the new ocean | China | Museum

On June 13th, under the guidance of the Shanghai Municipal Transportation Commission and the Shanghai Municipal Oceanic Bureau, the "Exploration of Deep Blue: China Ocean Science and Deep Diving Exhibition" jointly organized by the China Maritime Museum and the Shanghai Marine Management Affairs Center was officially launched at the China Maritime Museum. The exhibition will be held in the second temporary exhibition hall of the museum and will last until October 8, 2023. This exhibition is the second exhibition of the "Contemporary China Maritime Equipment Series Exhibition" launched by the China Maritime Museum, following the "Blue Ship Theory". The exhibition is divided into four parts: "Comprehensive Science Examination", "Professional Science Examination", "Special Science Examination", and "Guarding the Blue Ocean". From the perspectives of technology, equipment, and nature, the exhibition focuses on showcasing the brilliant achievements of contemporary China's marine science examination and deep diving industry, explaining the harmonious coexistence between humans and the ocean, strengthening ocean awareness education, and helping to promote marine culture

Important news

The boundless scenery is always new-General Secretary Xi Jinping guides the construction of digital society, review and development | education | society Unswervingly Promote and Improve the Comprehensive and Strict Party Governance System Xi Jinping | Strict Party Governance | System "Seeking Truth" magazine published an important article by General Secretary Xi Jinping "Improving the Comprehensive and Strict Party Governance System and Promoting the New Great Project of Party Building in the New Era to Develop in Depth" State | President | Xi Jinping General Secretary's thoughts are still in my mind, learning from the season | building a modern marine ranching power | developing | the ocean Leading the way with a heavy load | More vitality in opening up to the outside world, stronger momentum in science and technology innovation - Strong development momentum in the ancient capital of Xi'an Automotive | New energy | Opening up to the outside world Chinese Stars | 210 Seconds Review of the Victory of Aerospace Heroes on their Way Home! Flying | Divine Boat | Hero

Political situation

What are the remaining obstacles in the investigation and undercover investigation by the law enforcement inspection team of the Municipal People's Congress? This work evaluates that Shanghai has always been at the forefront of garbage classification | garbage | law enforcement Looking forward to the global high-quality engineering enterprise layout in Shanghai, Mayor Gong Zheng meets with the President elect of the World Federation of Engineering Organizations | Global | Quality To jointly discuss and deepen cooperation and exchange in counterpart support, Chen Jining and Nie Zhuang led a discussion on the work of the party and government delegation in Kashgar, Xinjiang Chen Jining and Gong Zheng jointly inspected and discussed, jointly serving the overall development of the country! Yin Li and Yin Yong led a Beijing delegation to Shanghai to inspect the delegation's development and overall situation Contributed about 1/4 of the GDP of Shanghai, currently with 70000 foreign-funded enterprises in Shanghai. The Youth Association of Shanghai Foreign Countries has helped each other in terms of membership and GDP The representative group of Yangpu Street helps to alleviate public concerns, with garbage belts turning back into green belts and street lights lighting up again in residential areas | Representative | Yangpu

Economics

What else can I rely on for growing vegetables?, Agricultural Experiment of a Group of Young People: Lettuce without Heaven or Earth | Physical Strength | Agriculture Very few have been rejected at once... Shanghai Automotive Engine Factory has presented 49 automotive grade chips to solicit domestic alternatives to SAIC | Netherlands | United States | Lingang Pujiang International Science and Technology City | Substitution | Import | Localization | Automotive grade chips Is there still a "flower head" in domestic blockchain?, No Bitcoin, First Blockchain Technology National Standard Released Web3.0 | Blockchain | Domestic These top domestic and international beverage cold drink brands have rolled up like this, in order to welcome the overall recovery of the consumer market as a brand | Sugar Tea | International Making a dojo inside a snail shell allows the city's scraps to make a comeback. This European style garden in Shanghai used to be a "stone" on the road. Shanghai Pocket Park | Sparrow Little Dirty | Making a dojo inside a snail shell 23 industry associations (business and academic) in the Yangtze River Delta have established alliances to provide trade adjustment assistance, and the foreign trade situation is complex and severe. | Trade | Alliance

Regional situation

Shanghai Charity Foundation Successfully Issued First Electronic Donation Receipt Community | Activity | Shanghai Charity Foundation Carry out normalized social theater performance activities, and the "hometown of drama" Songjiang Xinbang will resume stage and social theater | Drama | Songjiang Xinbang How to promote and replicate the "near rail model"? Changfeng Xincun Street Building Party Building 4.0 Model | Building Committee | Jintie The largest single scale near zero energy consumption building in Shanghai will be built, and the construction area of the first batch of "Jiabao Smart Bay" in Jiading New City will start | plot | first batch Jing'an creates "one park, one theme", and the art exhibition "Painting Life and Coloring" opens at Jing'an Sculpture Park to experience | Art | Jing'an The highlights of the Xuhui exhibition area at the first Carbon Expo are frequent, including waste plastic recycling and environmental protection roads, Shanghai's first near zero carbon community, low-carbon | green | community

Viewpoint

"White carbon" is on the rise, and there are many colors of carbon? This is definitely not sensationalism, carbon dioxide emissions, color Where does the trend go: "China-Chic" cultural and creative market status, development trend and innovation path Cultural and creative | Chinese goods | China-Chic He demonstrated the essence of the revolutionary ideology and spiritual qualities of communists, and during his brief 40 years of life, Secretary Yu Xiusong's ideology What is the relationship between the "four major functions" and the "five centers"? Accurately grasp these two key elements | functions | relationships Why mention "Clean Your Plate Campaign" again?, Today's life | leftovers | CDs To find the balance between digitization and greening, experts say that excessive digitization may increase energy consumption. Digital | Green | Digitization

Vision

Celebrating the Second Anniversary of the US Army's Withdrawal, [Looking at the World] Afghan Taliban Armed Security Personnel March Typhoon | Taliban | Afghanistan It's more convenient to buy book exhibition tickets offline today, including ID card, cash, and old-fashioned mobile phones. Lu Xun | Book Exhibition | Mobile Phone These spaces create multiple interactive viewing experiences for citizens and tourists, playing with weekend aesthetics | Design | Citizens The opening ceremony will continue as usual. [Looking at the World] The opening match of the Women's World Cup. A shooting occurred in Auckland City, resulting in three deaths. The World Cup | Event | Opening match World Blood Donor Day: Oriental Pearl TV Tower, Shanghai center and other city landmarks light up Life Red World Blood Donor Day Take the artwork home for a thousand yuan? Many people come to this exhibition for their "treasure hunting" works | gallery | to take home