Why does this work in Changning, Shanghai frequently break through boundaries, with 5 million participants and 130000 events held in 2 years to unite | Culture | Shanghai

In early July, Changning District launched a new "Road of Cohesion" red themed micro travel route. Citizens and tourists can gather at the Shanghai Cohesion Engineering Museum to learn about the era answer sheet written for the 30th anniversary of Changning's "Cohesion Engineering" through detailed exhibition materials and precious physical objects. The urban micro tourism with the theme of "Why Love Changning" originated from the suggestions of the people of the Gubei International Community. Initially, the three micro tourism routes of "International Community Better Life" have now developed into 10 micro tourism routes in Changning, leading citizens to experience public cultural and tourism services at their doorstep.

Shanghai Cohesion Engineering Museum

At the symposium on improving the level of public cultural services in Changning District held on July 10th, eight enterprises and institutions, including Sixianghui, Dongfang Viking, Daringcheng, and Jinhongqiao Party and Mass Service Station, were awarded new public cultural space signs such as "Art Space" and "Reading Space". People from various industries in Changning also shared their insights on improving the efficiency of public cultural services.

What is public cultural delivery? It is a wonderful singing performance in the activity room of the community, a handicraft course that brings joy to the elderly in the service center, or a great play or lecture in the cinema or art museum at home. The reporter learned at this meeting that since 2021, Changning District has carried out 130000 online and offline cultural activities of all levels and types, with a participation of 5 million people. Behind the "universal sharing" public cultural services is the high recognition of Changning cultural brand by citizens.

Shangsheng · Xinsuo

In recent years, Changning has adopted various models such as new construction, renovation, and co construction and sharing to expand its public cultural service positions and scenes, forming multiple public spaces with humanistic care, service efficiency, and social influence. As of now, more than 80 new types of public cultural spaces have been built. In the past two years, the Wang Xiaohui Art Museum has been built in Changning District, launching a number of new cultural spaces such as Xianxia Yishe Reading Space, Huayang Community Art Museum, Huazheng "Guanxia" Cafe Reading Space, Green Garden Art Museum, Shangsheng Xinsuo Naval Club, and Raffles Square Bell Tower, effectively integrating space and resources, allowing more citizens to enjoy convenient public cultural services.

Changning Red Micro Tourism

Changning District is the first place to propose the major concept of people's democracy throughout the entire process, and in recent years, it has also integrated the major concept of people's democracy throughout the entire process of urban development.

In terms of investigating the needs of the masses for public cultural services, in the past two years, Changning District has successively collected 145 opinions on the implementation of public cultural service projects, and formulated an annual public cultural distribution plan based on the needs of the masses, and adopted more than 100 rationalized opinions and suggestions. Up to now, nearly 600 social entities have participated in the collection of related public cultural projects. In the first half of this year, the first batch of social entities "ordered" reached 96, involving 139 projects with a total of 260 sessions. The total amount of projects that have been "ordered" has reached 804000 billion yuan.

Xinhua Road Historical and Cultural Landscape Area

While continuously introducing public cultural boutique projects, Changning District is also focusing on improving the coverage of its distribution network. Currently, the cultural distribution service network has covered various positions such as district level cultural venues, 10 street and town cultural activity centers, 342 residential activity rooms in 185 neighborhood committees, air parks, and educational venues.

At the beginning of this year, the golden city road pedestrian street was awarded the third batch of Shanghai residents "a good place at home". Today, the golden city road block has formed a "three-dimensional beauty" of green ecology, digital life and artistic creation. in the view of sheng hong, the first secretary of the party general branch of ronghua residential area in Hongqiao street, the "integration of culture, service and value" is the cornerstone to promote the transformation of golden city road from a block commercial street in gubei international community to a good place to go at the door.

Golden City Road Ginkgo Festival

Sheng Hong stated that currently, the Gubei International Community has residents from more than 50 countries and regions around the world who are very concerned about traditional Chinese culture and intangible cultural heritage. They hope to leverage the resource advantages of the Shanghai style intangible cultural heritage culture in Changning District to further understand Shanghai and China at their doorstep. She suggests that the "point by point delivery" model of public cultural services can move towards more diverse carriers such as international communities, buildings, and parks on the basis of existing local residential communities, further meeting the needs of various residents, and enhancing opportunities for communication and exchange between China and foreign countries.

It is reported that Changning District has recruited enthusiastic citizens to form a "Art Gathering Changning" inspection team to conduct on-site inspections of cultural project delivery, conduct spot checks on public welfare films and art instructors, and take this opportunity to continuously polish the cultural brands of "dance", "music", "reading" and "performing arts" in Changning. Together with schools, communities, commercial districts, and buildings, they will create new spaces for aesthetic education and establish a branded operation concept. Next, Changning District will also cultivate a high-quality public cultural delivery service team, continuously promote new service content and methods, and effectively improve the "happiness index" of citizens.