Two year observation on the policy of the first overseas returnee talent relay station in Hongkou city: What is the most attractive talent? Talent | Hongkou | City wide

Release time:Apr 14, 2024 16:42 PM

From August 1, the "Talent Posthouse" in Hongkou was launched simultaneously on the "Shanghai One Netcom Office", "Follow the bidding" flagship store in Hongkou and the "Talent Posthouse" column on the "Hongkou Talent" WeChat official account.

Xiao Yang, who graduated from the University of Manchester, UK, and works in North Sichuan Road, is currently applying. She told reporters that by applying online through the "Talent Station" in the Hongkou flagship store on the Suishenban app, simply fill in simple information, take photos and upload materials about education and identity, and you can complete the application on your mobile phone, which is fast and convenient. "After passing the qualification review, you can view and select properties online through VR on your mobile phone. I am looking forward to selecting the desired apartment near the company as soon as possible."

In April 2021, Hongkou District pioneered the policy of "settling down first and then working happily" for overseas returnees in the city. In December 2022, it was upgraded to a "talent relay station for outstanding talents at home and abroad". From May 2021 to July 2023, a total of 1296 people were admitted and approved, covering 93 universities among the world's top 100 schools.

With the official launch of "Talent Station", Hongkou District is creating an integrated digital application scenario for talent services, enhancing the talent service capabilities throughout the entire lifecycle.

No need to queue up at the talent station for check-in

In April 2021, after Hongkou District pioneered the policy of "settling down first and then having a happy career" for overseas returnees, it caused quite a stir among overseas students.

There are three highlights that everyone is talking about: firstly, not considering the employment of applicants in Hongkou as a prerequisite, and not taking into account factors such as regional contribution; The second is to change the practice of enterprises and institutions as the main applicants for policy applications, to individuals directly applying; Thirdly, at the level of talent station management and operation, adhere to a market-oriented operation model. The government will reduce the rental pressure on overseas returnees through talent station rental subsidies, while guiding and encouraging various market entities to provide more housing for overseas returnees and expand the scale of housing.

Two year observation on the policy of the first overseas returnee talent relay station in Hongkou city: What is the most attractive talent? Talent | Hongkou | City wide

Youjian Apartment Baodi Hongle Garden

Due to the abundant housing resources, 9 projects are distributed in various streets in the south, middle, and north regions of Hongkou, with an average occupancy rate of 90% currently. The biggest benefit for overseas returnees is that they have a wide range of options and do not have to wait in long queues. Generally, they can move in after about a month from application to approval.

Fu Yongjin, a British returnee with a master's degree, had just arrived in Shanghai shortly after, and at that time, neither housing nor work were in place. By chance, while browsing Xiaohongshu, I discovered an article titled "Government Rental Subsidies for Shanghai International Students Returning to China! Jue Jue Zi" by a returnee blogger who was staying in a talent apartment. She introduced that the overseas returnee talent station policy in Hongkou District provides a maximum rental subsidy of up to 6 months and no more than 15000 yuan to overseas returnees with a master's degree or above from the top 100 universities in the world who have graduated within two years. "At present, there is only Hongkou District in Shanghai, but it's not limited to whether you work in Hongkou District or not. I live in a one bedroom apartment, originally priced at 4600 yuan, with a government subsidy of 1500-2000 yuan. Is it satisfying to live in 45 square meters in Shanghai for 2000 yuan per person?"

This description moved Fu Yongjin.

He then applied through the official official account of Hongkou. "Before applying, I was a little worried. Because my application was in October 2021, but my graduate diploma could not be sent until the end of the year, so I left a message and asked questions on the official account and mailbox. As a result, the next day, Mr. Zhu, the talent service specialist of Hongkou Talent Service Center, called me to say that I could use other materials instead of submitting, and added WeChat to communicate with me. Finally, I successfully submitted the application and passed the review before the deadline. It took more than a month from the beginning of the application to the final approval and publicity, and then I received an email of house selection."

Some talents who do not work in Hongkou District also enjoy the talent station policy in Hongkou District. Xiao Luo, who works in Yangpu District, graduated from Nanyang Technological University in Singapore in June 2022. After discovering that he met the policy requirements, he applied and moved into Youjian Apartment in June of this year. "Public transportation is very convenient, just over 20 minutes away from the company, and living there is very reassuring. I think this policy is very good, it can help us get through the adaptation period of life and work, solve the housing difficulties just graduated, and give me a sense of belonging to this city."

It is reported that due to the inclusiveness and diversity of talent station policies in Hongkou District, some famous schools abroad have spread the word of mouth, making more people know and understand Hongkou and the North Bund. Many alumni have also applied and moved in together.

Continuously upgrading talent station policies

Fu Yongjin ultimately chose He Guangyu located on the North Bund.

Heguangyu is a newly built one bedroom apartment located on Tangshan Road, operated by Bailian Real Estate, with a total of 100 rooms covering an area of approximately 26-50 square meters. Fu Yongjin chose a more suitable room with a market price of 4000 yuan, and enjoyed a monthly policy subsidy of 2000 yuan. In reality, only 2000 yuan was needed. "This price is very cost-effective compared to other apartment complexes in the same area."

Fu Yongjin's Daily Life

The service provided by the apartment staff is also quite up to standard. Fu Yongjin recalled, "Once during a weekend when I was renovating outside, after communicating with the front desk, they immediately communicated with the police and went to the renovation site together to inspect. They took photos of the entire process and informed me of the situation. The teachers I had previously contacted also regularly contacted me to understand some living conditions and issues, and overall felt very down-to-earth."

In December 2022, the policy for talent stations in Hongkou District was further upgraded.

For master's and doctoral students from the top 100 universities in the world, or those who have obtained a master's degree or above or a postdoctoral degree in a "Double First Class" construction university or discipline in China and have graduated within two years, if they do not have a house in Shanghai and do not enjoy the housing security policy of this city, they can apply to rent a talent station in Hongkou. At the same time, the subsidy period for talents who join Hongkou will be extended, with an additional 6-month subsidy for the second stage, which can enjoy up to one year of subsidy. As of now, 18 domestic college graduates have applied for talent stations, and 11 have applied for the second stage of subsidies.

Wu Siying just graduated from the University of Sydney as a graduate student in the first half of this year and joined Gaodun Education located in Hongkou District. After seeing the policy of Hongkou Talent Station on social media, she was very tempted. After applying online, she quickly passed the review and received the check-in notice. She then checked into "Youjian Apartment Baodi Hongle Garden". She said, "Hongle Garden is relatively close to my unit, the community environment is very good, and the safety is also very good. There are also supporting facilities such as a gym, and we will organize some activities."

Located on Guangyue Road and Guangzhong Road, the Youjian Apartment Baodi Hongle Garden is a long-term rental apartment under the Baowu Group. The reporter saw that this community is very large, consisting of one 25 story high-rise building and five 8-story rental residential buildings, related supporting buildings, public green spaces, etc. There are a total of 686 rental housing units, including 328 one bedroom units and 358 two bedroom units, equipped with 24-hour security, facial recognition systems, and intelligent door locks. The garden style green space in the community has also become a good place for many people to exercise and take walks.

After Wu Siying moved in, many colleagues and friends came over to play and felt that this place was good. They also applied one after another. Now, another colleague of hers has also moved in and we have become neighbors in the community.

So, after enjoying the subsidy period, will you still stay at the talent station? In the journalist's interview, most people expressed that they would consider it because compared to renting in the market, the supporting facilities and management of talent stations are more reassuring.

Creating full lifecycle talent services

What excites the occupants is also the one-stop service of talent stations.

At that time, after passing the policy review, Fu Yongjin learned that there were many financial institutions in Hongkou District on the relevant official account of the government of Hongkou District. He sent resumes to various institutions extensively, and finally got an offer from Galaxy Futures. "My colleagues around me are all excellent, and I can learn a lot from them. I have high growth potential," he said. "One important reason for choosing to live with them is that they are very close to their workplace, and their daily commuting time is about 10-15 minutes, which greatly enhances my sense of happiness."

Currently, he is handling the Shanghai household registration process. "Teacher Zhu is continuously monitoring my household registration situation and asking relevant reviewers to provide suggestions so that I can register faster."

These services have made Fu Yongjin a spontaneous propagandist, not only introducing the policies of Hongkou Talent Station to overseas colleagues in the company, but also promoting them to his graduate roommates. At present, four people have successfully applied to live in the same apartment as him.

Talent service specialist backend review

The relevant person in charge of the Hongkou District Human Resources and Social Security Bureau told reporters that in order to expand the influence of the "talent station" in Hongkou and explore the model of "overseas returnees serving overseas returnees", relying on the "Shanghai One Network Service" platform, Hongkou District has opened a real-time online reply 24/7, providing full process services such as policy interpretation, exclusive consultation, and development planning, and implementing a full cycle service docking of "staying in Hongkou, joining Hongkou, and settling in Hongkou".

For example, launching the "Da Zhan Hong Tu" talent service brand, focusing on characteristic industries such as shipping and finance, conducting "cloud visits" to explore and recruit talents, conducting "cloud recruitment", and organizing "live streaming to lead positions" cloud based talent recruitment and intelligence services; Establish a "talent service specialist" to travel through the park, buildings, and talent stations in Hongkou, providing "door-to-door lectures, door-to-door listening, and door-to-door services"; Upgrade the "one-stop" service platforms at home and abroad, create a new scenario of "cloud services", and enable service personnel to connect with talent service specialists through video, enjoying screen to screen and face-to-face intuitive "one-on-one" video consultation services, building an integrated service system of "asking+helping+handling".

Online VR viewing

At the beginning of 2023, Hongkou District promoted the pilot reform of the "Talent Station" initiative, completing a series of service items such as "filling out applications", "reviewing and scoring", "qualification publicity", "sorting announcements", and "online VR viewing" in accordance with the requirements of "full online processing", "simplified procedures", and "process tracking". Nowadays, through data collaboration and sharing, approval reports can be generated with just one click, reducing the public notice time by 2 days and reducing the business review processing time by 16%. And "online VR viewing" saves talent's on-site viewing time, making it more convenient to choose the desired housing source.

Next, Hongkou District will launch a micro video on "one thing" handling talent stations, increase the supply of rental housing, improve the operation ability of rental projects, provide diversified choices for talents at home and abroad, create a warm atmosphere of "home", and create a high-quality talent community that integrates functions such as industry acceleration, innovation and entrepreneurship, employment and job seeking, and residential and social interaction.

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