Tianbao Longfeng is about to dress up and open, the largest time-honored jewelry store on Huaihai Road returns to its brand | Huaihai Middle Road | Huaihai
On the 8th, the reporter learned from Huangpu District that after more than half a year of renovation and upgrading, the 90 year old flagship store of Tianbao Longfeng under Huaihai Group will officially open on the 10th of this month at 585 Huaihai Middle Road. The project aims to create a high-end flagship store for jewelry brands with higher quality and leading trends, with the theme of "embracing all rivers and embracing diversity" in the Shanghai style culture. It aims to help polish the "golden belt" of world-class consumption and continue the new legend of "elegant fashion" on Huaihai Middle Road.
The "Tianbao Longfeng" brand was founded in 1930 and was originally established as the "Tianchang Jewelry Store" on Fuyou Road. It mainly deals with jade, jewelry, and pearls. Due to proper management, the company's business has developed rapidly and its reputation has gradually spread. Afterwards, the company relocated to Xiafei Road. In 1985, the original "Tianchang Jewelry Store" was renamed "Longfeng Gold and Silver Jewelry Store" and resumed operations on gold jewelry at 406-410 Huaihai Middle Road.
Standing on Huaihai Road and looking out, the newly opened Tianbao Dragon and Phoenix flagship store has a dazzling golden appearance that is very eye-catching. Moving into the store, with a business area of over 700 square meters, the new Chinese style decoration fully presents a contemporary and simple and comfortable aesthetic. The most eye-catching is the nearly 5-meter-high statue hanging at the staircase, symbolizing the new opening of Tianbao Dragon and Phoenix.
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The newly launched flagship store covers a full range of products including gold, K-gold, gold inlaid jade, diamonds, colorful treasures, pearls, jadeite, white jade, and more. It also adds a designer work display area, jewelry beauty area, and salon space, allowing consumers to immerse themselves in the charm of jewelry culture, fully creating new consumption scenes, stimulating new consumption momentum, and continuously releasing market vitality. Yao Yuguang, Chairman of Tianbao Longfeng, stated that the newly renovated Tianbao Longfeng will achieve comprehensive improvement in quality, service, product, and scene experience with a new layout design, scene experience, and marketing concept. It will transform from tradition to elegance and charm, shape a new brand image, and strive to become a treasure store that can not only maintain traditional consumer emotions but also attract young consumer groups, allowing time-honored brands to unleash new vitality.
On the occasion of the new opening of the flagship store, Tianbao Longfeng has launched a new "Magnolia" series of themed products. Based on adhering to the Shanghai style culture, new trendy design elements are integrated to establish an emotional connection between the brand and consumers, allowing the time-honored brand to find new opportunities for renewal. Chen Nan, General Manager of Tianbao Longfeng, introduced that the "Magnolia" series of products uses high-quality natural materials such as 18K gold, pearls, diamonds, and Fritillaria, and through multiple exquisite craftsmanship, achieves a natural effect. Jewelry is used to empower the pure and elegant Magnolia to radiate a more unique radiance and charm, presenting the elegant, warm, calm, and resilient temperament unique to women. Among them, the Magnolia set chain is particularly outstanding in design, and can be paired with various pendants to present a unique effect of "one multi band". In the future, jewelry salons will be frequently held in the store to provide free jewelry knowledge to citizens and tourists.
According to the construction goals of an international consumption center city established in Shanghai's 14th Five Year Plan, Huaihai Middle Road is an important component of the core carrying area of "two streets and four circles" and a world-class consumption "golden belt", helping to build an international consumption center city by leading the fashion definition trend. Huangpu District will follow the overall plan of "one axis and two circles" on Huaihai Middle Road, focusing on the three main themes of "more humanistic, more future, and more integrated", to further promote the transformation and upgrading of the commercial district, and focus on building the Huaihai Middle Road commercial district into an "elegant and fashionable" commercial block with global influence. From the perspective of location, the Huaihai Middle Road commercial district from west to east will be set up as four major theme areas: a collection of Shanghai style styles, a quality lifestyle workshop, a revival of cultural and artistic settlements, and a full-time trendy street. The newly opened Tianbao Longfeng is located in the Quality Life Square area. This area revolves around the quality of life needs of contemporary urban youth, with a focus on lifestyle complex formats and shared communities, creating a high-quality living block that prioritizes experience and is both dynamic and static. It embodies a new image of the integration of tradition and fashion, inheritance and innovation, high-end and people-oriented.
![Tianbao Longfeng is about to dress up and open, the largest time-honored jewelry store on Huaihai Road returns to its brand | Huaihai Middle Road | Huaihai](https://a5qu.com/upload/images/7ff141eb55179e7a7281518c0613b3cc.jpg)
Yao Yuguang said that with this new opening, Tianbao Longfeng will shine with more vitality and vigor, polish the old and prestigious brand, achieve brand transformation and upgrading, stimulate the vitality of the business district, and jointly continue to write a new chapter of high-quality development for Huaihai Middle Road.