This "Xingta Xiaozhou" from Jinshan in the suburbs of Shanghai has ignited a fire, what a cola! Using short videos to "discover" beautiful rural areas | Video | Xiao Zhou
"The peaceful countryside, the vibrant fields, and the blue sky and white clouds make it seem like a rainbow can be reached within reach... It looks like a utopia in a dream. More than 1500 kilometers away from my hometown, it's hard to hide my love for this place..."
Zhou Zeyuan, who has just turned 27 years old this year, is an elective student who graduated with a master's degree from Peking University. At the beginning of 2023, he started his "resident mode" in Xingta Village, Fengjing Town, Jinshan District, Shanghai, and attempted to share his observations and thoughts on a certain short video platform. To Zhou Zeyuan's surprise, an account that has only released 5 short videos since February has attracted nearly 7000 followers, received 44000 likes, and had a total playback of over 1.38 million, with an average of over 200000 views per video. For a moment, he became a somewhat famous "Xingta Xiaozhou".
At the first stop of exercising at the grassroots level, facing the unfamiliar land of Xingta Village, Zhou Zeyuan described his feelings as "uneasy" when he first arrived in the village. "I am from Liaoning, studying in Beijing, and I am actually very unfamiliar with the rural areas in the south." Zhou Zeyuan told reporters that his first thing when he went to the village was to familiarize himself with the environment, follow the village cadres to go to the village and households, and truly go to the masses, transforming himself from a "resident" to a "villager".
![This "Xingta Xiaozhou" from Jinshan in the suburbs of Shanghai has ignited a fire, what a cola! Using short videos to "discover" beautiful rural areas | Video | Xiao Zhou](https://a5qu.com/upload/images/8e98f3f2e73977f0d5d8a66850d742ab.jpg)
During that period, the careful guidance of the village cadres and the enthusiasm of the villagers left a deep impression on this big boy from the north. Once, villager Lao Yang learned that Zhou Zeyuan graduated from Peking University and took a photo with him. The old man, who usually hunched his back, straightened his waist at that moment. This subtle gesture made Zhou Zeyuan suddenly feel the responsibility on his shoulders. At that time, Zhou Zeyuan felt that he should do more for the village and leave something behind.
"After graduation, I was exposed to video production and also posted videos documenting my work and life, and I have some experience in this area." Zhou Zeyuan said that in the process of carrying out daily work, he discovered that there are many unique resources in the village, and he had the idea of using his own advantages for promotion. So, his short video content shifted from "self recording" to promoting village resources.
It is not easy to produce high-quality short videos and achieve "fan attraction". In order to achieve the expected results, Zhou Zeyuan purchased books and online courses for systematic learning. During that time, he focused solely on researching filming methods and scripts after work. A seemingly short video often takes a month from planning to filming and production completion. Zhou Zeyuan said, "We can't just shoot, but we actually need to analyze what the audience likes to watch, the differences in likes and reads of short videos with different content, and where the problem of unstable data lies..."
![This "Xingta Xiaozhou" from Jinshan in the suburbs of Shanghai has ignited a fire, what a cola! Using short videos to "discover" beautiful rural areas | Video | Xiao Zhou](https://a5qu.com/upload/images/6052fb28337d1183548637c65a6125ab.png)
It is gratifying that Zhou Zeyuan's efforts have paid off. After using a certain short video platform to promote Xingta Village, he aroused a lot of interest among people. In early June, Zhou Zeyuan's promotional video for "Jinshan Little Crown" attracted many people to inquire about watermelon prices and purchasing methods. Some young people expressed their idea of "going to Xingta Village for sightseeing" through comments after watching the video.
Zhou Zeyuan is full of confidence in his future work in the village. He stated that he will continue to shoot short videos to promote the rural resources of Xingta Village and attract more attention to the countryside. "If the number of fans reaches a certain level, I can live stream and sell products. In the future, I want to use this method to promote high-quality agricultural products here and convert the traffic brought by videos into agricultural product sales."