They created a cultural landmark in the center of Shanghai, which lasted more than 20 years | Xintiandi | culture

Release time:Apr 13, 2024 20:53 PM

Recently, with the last party of concrete pouring in place, the main structure of the 250 meter high Pacific Xintiandi T1 Building was capped, marking the landing of the main body of an important commercial project facing the future in the "Great Xintiandi Area". After more than 20 years of construction, Xintiandi is now not only the city card of Shanghai, but also one of the world's top 20 cultural landmarks. The "Great Xintiandi Area" is all located in the "Huaihai Xintiandi Import Trade Promotion Innovation Demonstration Zone".

"The" Great Xintiandi Area "has been planned into the new blueprint of" One Belt, Two Cores and Three Districts "in Huangpu District, becoming one of the" Two Cores ". The approval of the" Huaihai Xintiandi Import Trade Promotion and Innovation Demonstration Area "will further help the creation of the" Great Xintiandi Area "." The relevant responsible person of Xintiandi Shanghai told reporters that in the future, the "Great Xintiandi Area" will create the best practice of a world-class composite functional metropolis by creating a vibrant urban space, building quality living communities, introducing rich cultural and artistic differentiated experiences and bringing a vibrant community system.

On the one hand, Xintiandi will further provide a good office environment for enterprises developing in the demonstration zone.

More than 20 years ago, Xintiandi created a precedent for the renewal of Shikumen in Shanghai, and also built a CBD suitable for business, business, tourism and living in the core area of Shanghai. By the Taiping Lake of Xintiandi, the modern "Enterprise Tiandi" office buildings have always been one of the most concentrated high-end business buildings in Huangpu District, many of which are "100 million yuan buildings" and "100 million yuan buildings per month". "At present, there are many well-known global enterprises and institutions working in the 'Big Xintiandi Area', including PricewaterhouseCoopers, Sony, iQIYI, Murata Production Institute, Lansheng Chemical, etc." said the person in charge of Xintiandi Shanghai. The recently capped Pacific Xintiandi T1 Building is also a high-quality business carrier. "Drawing on the design of New York Central Park and taking the Taiping Lake green space as the prospect, we can work in the courtyard." KPF, the world famous design firm, the chief design team of the Pacific Xintiandi T1 Building, said that considering the display of urban landscape at the beginning of the design, the Pacific Xintiandi T1 Building creatively adopts the architectural design of three prisms, so that the three facades correspond to Xintiandi, the Bund and Lujiazui, respectively, to achieve a panoramic view of the three landmarks in Shanghai in the same location.

On the other hand, Xintiandi will continue to create an atmosphere full of urban vitality and young fashion for the demonstration area. For more than 20 years, Xintiandi has opened people's imagination of urban public space with creativity. Design Shanghai @ Xintiandi Design Festival, Shanghai Fashion Week, Performing Arts Xintiandi, Tiantiandi World Music Festival, New Year Countdown, etc. These IP activities familiar to trendsetters start from Xintiandi, Shanghai. Various groups of people gather here due to these vibrant IP activities, and sparks of fashion trends collide here. "The 'Huaihai Xintiandi Import Trade Promotion Innovation Demonstration Zone' will be a 'new window' for Shanghai to face the world. Xintiandi will work hard to create an atmosphere, build a fashion display platform, and show the world the fashion vitality of Shanghai," said the person in charge of Xintiandi.

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