These classic landmarks in Shanghai will be updated and upgraded, with performances on the Bund, Nanjing Road, and Huaihai Road | The Bund | Shanghai
The Dongjiadu Flower Bridge on the South Bund of Huangpu District, spanning the outer road and Zhongshan South Road, officially opened on August 1st. It is known as the "most beautiful pedestrian overpass in Shanghai" by netizens. One end of Dongjiadu Flower Bridge is connected to the Huangpu Riverside, and a section extends towards the hinterland of the South Bund. At the extension, rows of Grade A office buildings rise up from the ground, and between the office buildings, there are also walkable street gardens and readable historical buildings. This is the Dongjiadu area, a high-quality waterfront CBD that Huangpu District has been striving to build in recent years. The region and its surrounding areas have successfully introduced a number of high-energy financial institutions, technology innovation leading enterprises, and leading professional service institutions.
The rising Dongjiadu area is a microcosm of the high-quality development of Huangpu District. On August 1st, the Huangpu Special Session was held at the "High quality Development in Shencheng" series of municipal government press conferences. The reporter learned at the meeting that as the "heart, window, and business card" of Shanghai, Huangpu District has advantages such as leading economic density, prominent location advantages, developed modern industries, gathering high-end elements, and a strong innovation atmosphere. "In 2022, Huangpu District will achieve a regional GDP of 302.305 billion yuan, ranking the second in the city and the first in the central city; its economic density will reach 14.732 billion yuan/km2, ranking the first in the city; there are six national financial factor markets and 721 licensed financial institutions, accounting for about 70% of the total transactions in the financial market in the city. Since this year, Huangpu District has deeply practiced the new development concept, actively served the new development pattern, and made every effort to create a new peak in the function and quality of Shanghai center's central city." said Gao Yun, secretary of the Huangpu District Party Committee.
Urban renewal stimulates new vitality in urban areas
The Dongjiadu area used to be filled with second level old buildings, which have been renovated and updated for several years, revealing a new appearance. In 2022, Huangpu District will fully complete the renovation of buildings below the second level old neighborhood, freeing up a large amount of land resources. Among them, the commercial space resources are nearly 3.5 million square meters, and Huangpu District, which is scarce in land resources, has ushered in new development opportunities.
How can the space released from old renovation maximize its effectiveness in high-quality development? Huangpu District Mayor Shen Shanzhou revealed at the press conference that Huangpu District is promoting urban renewal, optimizing regional functional layout, focusing on strengthening functional advantages, stimulating scientific and technological innovation potential, and showcasing cultural characteristics. The three major landmarks, including the Bund, Nanjing Road, and Huaihai Road, will be further updated and upgraded.
The Bund Financial Agglomeration Belt will become thicker and longer. Huangpu District is actively promoting the renovation of the "second facade" of the Bund, and is promoting the implementation of updates to a number of old buildings. After the renovation of the old city government building by the end of this year, it will be unveiled. At the same time, it is promoting the expansion and energy increase of the South Bund area. Currently, it is accelerating the development of the Nanpu plot project, striving to provide more high-quality carriers as soon as possible. In the landmark commercial districts of Nanjing Road and Huaihai Road, a number of competitive commercial carriers are being updated and built, including Century Square, Shangxianfang, etc. At the same time, the new space released by the old renovation plot is being utilized to promote the renovation and upgrading of the branch roads around the main street, creating a more functional comprehensive block.
The space released by the old renovation will also become a new space to stimulate the potential of scientific and technological innovation. "Focusing on the transformation and upgrading of Beijing East Road, we will create diversified office spaces, actively introduce industries such as science and technology innovation, financial innovation, and cultural and creative industries, promote integrated development, and update and activate various existing resources." Shen Shanzhou revealed that last year, the Science and Technology Innovation Group was established in Huangpu District. At the beginning of this year, the first existing space renovation project industrial park operation attracted a group of high-quality enterprises to settle in. Next, Huangpu District will coordinate the incremental and existing spatial resources after the old renovation, combine the characteristics and advantages of different regions, provide more targeted incubation and cultivation for start-ups, provide higher quality carriers for high-end leading enterprises, and promote more leading development.
The historical buildings and scenic blocks are the "rich heritage" of Huangpu, and the cultural charm soaked in bricks and tiles will further bloom through urban renewal. After the old renovation, Huangpu District should preserve and protect its historical buildings and neighborhoods. The Confucian temples in the old city are being renovated and expanded to better showcase their historical heritage by restoring traditional layout and preserving classic functions; Jinling Road, as the only road in Shanghai known for its arcade style, will fully preserve this style and create a new landmark. Huangpu District will also inject new era connotation into the historical context with innovation and activation. For example, the Grand Yu Garden area will actively integrate fashion and creative elements into traditional culture by relying on Yu Garden Phase II, Fuyou Plot and other projects.
Launch a new cultural brand "Art Bund"
"The Performing Arts World" is one of the most prominent cultural landmarks in Huangpu District. The "Performing Arts World" has launched its first major cultural and tourism integration project, "Shakespeare in the Park," and hosted the 2023 Shanghai International Musical Festival and the second Yangtze River Delta City Drama Festival. In the first half of the year, it completed 21943 domestic applications for performances. The "Performing Arts World" is becoming the area with the highest density of theaters and performing spaces in the country, the most frequent premieres and shows of famous families, groups, and dramas, and the most concentrated number of performance sessions and audience.
The concentration of performing arts in the "Performing Arts World" will be further enhanced. Xu Yanqing, Director of the Cultural and Tourism Bureau of Huangpu District, said that Huangpu District will continue to improve the professional and service levels of theater space and various market entities in the region, strengthen the top of professional theaters, and accurately locate customer groups in segmented markets. We will deepen the central part of the characteristic theater space and create a "1-kilometer performance life circle" centered on the Greater World Performance Consumption Cluster, making "drama+scenery+coffee+wine+N" a unique experience for living, working, tourism, and consumption in Huangpu, and truly internalizing performance into consumption habits and externalizing it into a way of life.
In the Bund area, several hundred meters away from the entertainment world, a new cultural brand - "Art Bund" is rising, inspiring high-quality development in urban areas with "art+" and "+art".
"The Bund is an important birthplace of modern Chinese art. Currently, the Bund region has gathered 30 to 40 well-known art museums, galleries, auction houses and other art institutions both domestically and internationally, including the Bund Art Museum, Huqiu Erqi, Jiushi Art Museum, Fosun Art Center and other well-known art exhibition spaces. There are high-quality art exhibitions such as the 'Monet and Impressionist Masters Exhibition' and the 'Design Miami' Asian debut, which not only attract popularity and consumption, making 'visiting Huangpu' a new fashion in Shanghai, but also attract galleries, auction houses, art stores and other related businesses to gather around it, promoting the extension of the industrial chain and mutual empowerment and improvement of industries."
Under the brand of "Art Bund", a new cultural landmark - Locke Bund Park will be opened to the public. There are 11 century old buildings, 6 new buildings, and historic public squares and urban streets in the Locke Bund Park, all of which have been renovated. The cultural atmosphere in the block is strong, with top galleries such as the Bund Art Museum and Hidetaka Ota, as well as 15 creative brand stores such as Moyin, Naive, BROSHOP, and Michelin catering facilities. The first Bund Architecture Festival is about to kick off at the Locke Bund Park, with over 130 events including installations, performances, flash mobs, lectures, and more held in just over half a month. Through the interaction and integration of culture, art, and history, it will activate and create a diverse creative frontier community. "Integrated development, driven by industrial integration and consumption integration, Huangpu District will continue to build a comprehensive tourism destination that integrates scenic and urban areas, integrates industry and city, and shares guests and hosts."