The "Rural Night Economy" in Zhaoxiang, Qingpu is lively and colorful. You can stroll around the farmhouses and watch movies by the corn fields. Reporter | Rural | Zhaoxiang

As night falls, cicadas chirp and the heat gradually subsides in the evening breeze. A parking lot in Zhaoxiang Harmony Village in Qingpu gradually becomes lively.

Several rows of eggplants and corn have been planted by the parking lot, growing vigorously. The eggplants and corn are adjacent to the outer wall of No. 443 Harmony Village. No. 442 and No. 443 in Hemu Village, two old farmhouses that were once transferred, have been transformed into high-end tea houses called "Yinguang Mountain House". In order to provide villagers and tourists with a place to cool off on summer nights, the tea house operator uses the horse head wall of No. 443 farmhouse as a natural curtain and uses a projector to play movies on the wall every night.

"The newly renovated farmhouse has white walls and black tiles, and the screening effect is very good! In addition, there is a corn field between the audience and the 'screen', and the novel 'rural outdoor cinema' is quite attractive. At first, only the villagers of our village came to see it with a Maza and a fan. Later, residents of several nearby towns and tourists from the Zhaoxiang commercial district also came to experience it, and they would also visit our 'Harmony Water Street' by the way." Yu Linhui, Secretary of the Harmony Village Party Branch, told reporters.

In the scorching summer heat, besides large shopping malls with sufficient indoor air conditioning, what other places are available for recreation? The person in charge of the Rural Revitalization Office in Zhaoxiang Town told reporters that by taking advantage of the natural advantages of high-end residential areas and good commercial foundation, several reserved villages in Zhaoxiang Town, such as Hemu Village, Fangxia Village, and Zhongbu Village, are creating vibrant "rural night economy" spots, which are "time difference" from the high temperature during the day, using the unique charm of rural summer nights to retain citizens and tourists.

Zhao Mingchan, Deputy General Manager of Red Bean Group Shanghai Company and Head of Red Bean Harmony Source Operations, introduced that "Harmony Water Street" is a rural revitalization cultural and tourism project jointly created by Zhaoxiang Town and Red Bean Group. Around the Xujing River in Hemu Village, the town and village revitalize resources such as farmhouses, rivers, and forests, and develop rural cultural and tourism industries. "In order to attract more traffic and generate greater economic benefits, during the investment process, we positioned Shuijie as a 'boutique commercial' and selectively introduced some new rural formats. 'Night economy' is one of the new formats.".

Yu Linhui told reporters that the rural open-air cinema adjacent to the corn fields has brought a lot of night traffic to the "Drinking Light Mountain House". In addition, there are also many popular night economy spots on the "Harmony Water Street". For example, No. 446 in Hemu Village was originally an old farmhouse, but after renovation, it became a Qingba called "Shanhe Small Tavern". Entering the courtyard, a stage in the shape of a rowboat stands out, with several sets of tables and chairs arranged in the farmyard, surrounded by seasonal flowers. At night, the gentle folk songs, refreshing flavors, and water street scenery blend together, bringing visitors the unique romantic atmosphere of Jiangnan water towns.

Not far away, there is No. 456 "Hetian Mushe" in Hemu Village. Founder Wang Shouwei is an interior designer who loves peaceful and comfortable rural life. He personally designed a small courtyard in Hemu Village. He connected two rural houses and embedded a simple and quiet breeze in the original framework. He used various glass windows to enhance ventilation and lighting, and incorporated elements such as old wooden doors and ancient trees and vines to give the old house a new vitality. The Tianjing style courtyard, combined with specialty restaurants such as coffee, edge burners, and light meals, quickly became a new check-in spot for the "Harmonious Water Street". "Since its opening in early May, business has been booming, with an average monthly turnover of over 400000 yuan. During holidays, when business is booming, the daily turnover can reach 30000 to 40000 yuan." Store manager Li Ruifang told reporters that "Hetian Mushe" is currently planning new projects such as outdoor movies and night barbecues, and four homestays across the river have also entered the renovation stage. "After the decoration is completed and put into use, guests of the homestay come out for a walk along the river in the evening, strolling over the landscape bridge over the Xujing River, and then they can go to 'Hetian Mushe' to watch movies, have barbecue, and enjoy the comfort of a summer night in the countryside."

At 103, Group 8, Liuxia Road, Fangxia Village, Zhaoxiang Town, a micro vacation area called "Yidao Tanye · Miss Life" has recently attracted many parent-child families to go camping and play at night. Entering the "One Rice Exploration Field", you can see the dense forest blocking the sky and sun. Being in it is like entering a natural oxygen bar, which feels comfortable. There are various activities such as barbecue, camping, picking, and fishing in the campsite. The parent-child experience center within the campsite is like a white castle, equipped with a variety of fully equipped and themed guest rooms to meet the needs of different families.

"Here, 'the tower near the water catches the moon first', with unparalleled advantages in parent-child resources: Shanghai Songqingling School and Qingpu District Union Bilingual School are both located near the 'Yidao Tanye' point, within a 5-minute walk. Many parent-child families live in the nearby Zhao Lane characteristic residential area. If it is summer vacation and the night weather is relatively cool, many parent-child families will choose to come to 'Yidao Tanye', set up a canopy, a tent, lay out picnic mats, and enjoy the fun of summer night micro vacation in the deep fields." Zhang Chunbing, the project investment and operation party and the general manager of Shanghai Qiyue Enterprise Development Co., Ltd., told reporters that currently, "Yidao Tanye" is a popular choice for parent-child families. "About 80% of the" wild "customers have become parent-child family customers, and their business is very hot during the summer vacation, with a daily turnover of nearly 30000 yuan.

The person in charge of the Rural Revitalization Office in Zhaoxiang Town told reporters that in order to accommodate the summer's "rural night economy" passenger flow, relevant administrative villages have also made efforts to sort out natural resources and improve their management and service capabilities. For example, by the Wujiadai River in Zhongbu Village, students from nearby Shanghai University of Political Science and Law often hold bonfire parties, camping and barbecue activities. The entrance of Zhongze Garden in Zhongbu Village is also a night economy gathering area, and it is lively every day after the sun sets. "In this regard, volunteers at the town and village levels, grid personnel, urban management and other department staff will patrol relevant points. On the one hand, they will do a good job in management, such as checking whether there are safety hazards in lighting power sources and campfires. On the other hand, they should also provide good services, such as timely cleaning of domestic waste generated at relevant points."

Yang Zhiguang, Secretary of the Party Branch of Zhongbu Village, told reporters that the activities of villagers and even citizens and tourists on summer nights in the countryside are not only as simple as "dancing square dances". With the increasing attractiveness of the countryside, the connotation of "rural night economy" is becoming more and more rich, and the management and service level of the countryside should also keep up with the needs of citizens and tourists in a timely manner. "Recently, we are planning to renovate and upgrade a village group along the river, creating camping and barbecue spots, and appropriately guiding the existing rural night economy flow, so that citizens and tourists can experience more thoughtful services and unique rural scenery."