The old land is about to take off, and the beautiful scenery is heading south. The Bund, which is familiar to Shanghai people, has transformed into a "different" enterprise | Finance | Shanghai
The Bund is a familiar landmark for Shanghai people, and it has taken on a new look. On August 1st, during the Huangpu special event held at the "High quality Development in Shencheng" series of municipal government press conferences, the reporter followed relevant leaders of Huangpu District along the Bund all the way south and discovered that the South Bund, especially the Dongjiadu area, is now different from before. This old land that emerged from the old land parcels is now lined with high-rise buildings, leading financial and technological enterprises gather, and the neighborhood environment is walkable and the buildings are readable. This is about to become a thriving area in the center of Shanghai.
The Bund is a golden belt along the Huangpu River, flowing with gold and silver. As a core functional area for the construction of the Shanghai International Financial Center's "One City, One Belt" initiative, Huangpu District has actively promoted the construction of the Bund Financial Agglomeration Zone since 2009. After more than a decade of development, the GDP of the financial industry in Huangpu District has exceeded 100 billion yuan, reaching 134.857 billion yuan in 2022, accounting for nearly 1/6 of the city's total, with 721 licensed financial institutions. The "gold content" of the Bund will be further enhanced. The leaders of Huangpu District told reporters that Huangpu District is actively promoting the thickening and lengthening of the Bund Financial Agglomeration Zone: thickening, that is, on the basis of the renovation of the "first facade" of old buildings along the Bund, actively promoting the functional replacement of the "second facade" of the Bund. To grow is to expand the development space of the Bund financial agglomeration zone. "The spatial carriers represented by the surrounding area of Dongjiadu have rapidly risen, and new projects have gradually been completed, attracting financial institutions that match their functional positioning to settle in and develop."
On that day, the reporter arrived at the "Green Bund Center", which is located in the Dongjiadu area, on the west side of Zhongshan South Road, and is the largest commercial complex along the riverbank in the center of Shanghai. The Green Bund Center covers an area of 126700 square meters, with a building area of approximately 1.2 million square meters, including approximately 460000 square meters of super high-rise landmarks and high-end corporate headquarters office buildings, approximately 170000 square meters of large commercial centers, approximately 42000 square meters of luxury hotels in the air, approximately 120000 square meters of high-end residential buildings, and approximately 50000 square meters of public greenery. It also houses two historical protected buildings, the Dongjiadu Catholic Church and the Merchant Boat Club, as well as cultural and leisure spaces along the riverside. The enterprises that have already settled in include Donghao Lansheng, Jianxin Life Insurance, PICC, Haitong Securities, Shanghai Bank, Guohai Securities and other enterprises.
The Green Bund Center has a rich cultural atmosphere. Inside it is the Merchant Shipping Guild Hall, built in 1715, which was the most powerful industry organization and the leader of various guild offices before the opening of Shanghai. It was renovated in 2019 and regained its glory;
The Dongjiadu Catholic Church, founded in 1847, is the first cathedral in the Shanghai Diocese, with a Spanish style exterior design. Today, the original architectural style is preserved here, providing citizens with a cultural space to touch and understand history; A new art center has been built with a building area of approximately 2000 square meters. As an important venue for transmitting artistic lifestyles and showcasing world culture, art exhibitions from ancient and modern times, both domestically and internationally, will take turns to take place, providing the public with an open platform for cultural and artistic learning. It is a multifunctional composite art and aesthetic cultural center;
The newly built commercial center "Chaofang" has been transformed into a Shanghai style cultural center and a gathering place for high-end lifestyle and nightlife on the Bund. It includes an Italian cultural center and Art Space cultural space, introducing creative, fashionable, and distinctive innovative retail, leisure and entertainment, high-end catering, and other flagship stores and distinctive business formats.
More changes in the Dongjiadu area are hidden in Grade A office buildings.
Yang Guowei, Director of the Financial Office of Huangpu District, introduced that a number of high-energy financial institutions, leading enterprises in technological innovation, and leading professional service institutions have been successfully introduced in the vicinity of Dongjiadu. The industrial agglomeration continues to increase, and the financial industry continues to enrich, covering high-quality institutions in traditional and new financial fields such as factor markets, banks, securities, insurance, funds, financing leasing, financial technology, private equity, etc. The regional planning goals and functional positioning are further strengthened.
Leading enterprises in various formats such as financial services, technology services, and professional services have gathered within the Fuxing plot. The Shanghai Gold Exchange, a financial market established by the People's Bank of China and specialized in trading precious metals such as gold, is a leading comprehensive asset management company in the industry in terms of public offering scale and China's first-class comprehensive asset management company - Huitianfu Fund Management Co., Ltd., Haitong Securities, a wholly-owned controlling shareholder of Haitong Securities, and the first securities background financing leasing company listed in China - Haitong Hengxin International Financing Leasing Co., Ltd., a Shanghai state-owned asset investment platform - Shanghai State owned Capital Investment Co., Ltd. Ant Group, a leading enterprise in the financial technology industry, has many core scientific and technological sectors under Ant Group, including Ant Shengxin, Ant Wealth, Ant Blockchain Technology, and Double Chain Technology. It is also a globally leading Sino foreign joint venture human resources service enterprise - Beijing Foreign Enterprise Deke Human Resources Service Shanghai Co., Ltd., among others.
A group of headquarters financial institutions have gathered in the "Green Bund Center" plot, including Shanghai Bank and its wholly-owned wealth management subsidiary - Shangyin Wealth Management Co., Ltd., industry leading securities firms - Haitong Securities Co., Ltd., Zhongtai Securities Co., Ltd., Guohai Securities Co., Ltd., China Construction Bank's life insurance company - China CITIC Life Insurance Co., Ltd., People's Property and Casualty Insurance Co., Ltd., as well as a group of high-energy headquarters financial institutions such as Donghao Lansheng Group and Shanghai Foreign Service, will settle in.
Continuing south along the Bund, the under construction Nanpu plot will actively create an asset management and financial cluster, bringing together a group of high-level financial institutions represented by asset management. Intending enterprises to settle in include CITIC Bank Wealth Management, Huitianfu Fund, Oriental Securities Asset Management, etc.
"The Bund Financial Agglomeration Zone will focus on the Dongjiadu area in the next 10 years, providing 1.5 million cubic meters of high-quality office space," said Yang Guowei.
Huangpu District Party Secretary Gao Yun told reporters that during the 14th Five Year Plan period, Huangpu District will focus on three tasks: serving the real economy, preventing and controlling financial risks, and deepening financial reform. It will actively build the "two poles and three highlands", namely, creating two growth poles of financial technology and asset management, building a highland for RMB asset pricing and payment settlement services, a highland for financial services for the real economy, and a highland for financial comprehensive ecology, continuously improving the international influence of the "Bund Finance" brand, enhancing the global resource allocation function of the Bund Financial Agglomeration Belt, and serving the construction of Shanghai International Financial Center.
