The "Love Thawing" activity was held as scheduled, and the Oriental Pearl TV Tower was once again lit up for the gradually frozen people! Heart Warmth Gradually Freezing | Raincoat | Activity

Release time:Apr 13, 2024 22:36 PM

Patients with ALS are wearing raincoats with the words "thaw with love" on them, symbolizing the storms and obstacles they encounter on their life journey, as well as many obstacles that cannot be overcome by their own strength. Volunteers warmly embraced and took off the raincoats on the gradually frozen person, melting the layers of ice that enveloped them with love and warming them with kindness. After the rain, the sky cleared up, and the gradually frozen person showed a comforting smile, which is the meaning of "thawing with love". On June 21, the 20th "Caring for Freezing People" activity with the theme of "Heart Warming, Love Thawing" was held as promised, and organizations and individuals from all walks of life once again lit up the Oriental Pearl TV Tower with love. The "If I Can Walk for Three Days Summer Camp" campaign for patients with gradually frozen individuals has also been launched again.

On the same day, actors from the Shanghai Philharmonic Orchestra and the Shanghai Burlesque Troupe performed wonderful performances for patients with ALS. Jiajia, a patient with gradual freezing disease, sang the songs "every day in my life" and "my future is not a dream" with volunteers, singing the heartfelt voice: cherish the present and embrace the future. There is also an iceberg standing at the scene, which symbolizes the barrier for people with ALS to integrate into society. When the guests, volunteers and representatives of patients broke the ice together, what was broken was not only the ice that bound the "gradually frozen people", but also the obstacles to integrating into society.

The "Love Thawing" activity was held as scheduled, and the Oriental Pearl TV Tower was once again lit up for the gradually frozen people! Heart Warmth Gradually Freezing | Raincoat | Activity

At the event site, there is also a special exhibition that showcases the works of deceased patients with ALS: Lin Jiong, known as the ALS painter, created a large number of posters and promotional samples for the "6.21" event over the past 20 years, using his graceful pen to outline characters and drawings, conveying the beauty of art and the resilience of ALS to people; Lin Zongxiong joined volunteer service early on to learn English, translated MDA foreign language materials, and then proofread them by medical experts, providing this group with a lot of medical information

At 18:21 that night, Oriental Pearl TV Tower lit up the lights for the "World Freezing Man Day", and used 12 outdoor light box advertisements and LED large screens to broadcast the obstacles faced by the patients with frostbite in their daily lives, as well as the work carried out by the Foundation for Caring for the Freezing Man over the years, hoping that the society would know more about the patients with frostbite, join hands to unfreeze love, help them overcome difficulties, integrate into society, and feel the beauty of life and the true feelings of the world. On the Shanghai landmark media - "Window of the City" Bund Citibank screen, a promotional video introducing the situation of "gradually freezing people" and MDACHINA is played in a loop. At the same time, the Shanghai Municipal Civilization Office is simultaneously broadcasting this promotional video on the big screens of multiple cities in China, in various community information parks throughout Shanghai, to attract more people to pay attention to and understand the World Day of the Frozen People.

The caring actions of caring enterprises towards the gradually frozen population have never stopped. They actively participate in public welfare undertakings and have been actively participating in the "6.21 World Day of Gradually Frozen People" event for many years.

From 18:00 on the evening of the 17th of this month to the 26th, Johnson&Johnson Taxi has invested more than 8000 taxis, in conjunction with Volkswagen and the Blue Alliance, using taxi advertising media to launch public service advertisements for the "6.21 World Freezing Day" event, encouraging the public to pay attention to and help this special group of people. Shanghai Johnson&Johnson Taxi Co., Ltd. currently has over 12000 taxi licenses, including 200 accessible vehicles specifically designed for the disabled. Shanghai Johnson&Johnson Lei Feng Racing Team uses barrier free vehicles to provide transportation services for patients in all weather conditions. This year, Didi's subsidiary Beijing Grain Orange Media Co., Ltd. has also joined the wave of love, investing tens of thousands of car screens to play promotional videos that pay attention to and help people who are gradually freezing. Didi Travel Shanghai also provides services for "If I Can Walk Three Days of Summer Camp".

In addition, "Zhu Changqing" Fund and China Enterprise News China Enterprise Video have continued to launch the "Love Thawing" series of public welfare live broadcasts since June 21st last year. Experts from institutions such as Huashan Hospital, Children's Hospital, Jiaotong University Institute of Medicine and Genetics, Zhongshan Hospital, Yueyang Hospital, Sixth Hospital, and Huashi Normal University will introduce the research progress of integrated traditional Chinese and Western medicine treatment for neuromuscular diseases, as well as some new drugs launched, from clinical, medication, genetics, nursing, rehabilitation, psychology, and other aspects. They will explain the genetic examination and genetics of neuromuscular diseases, as well as the latest research and development progress. The live streaming audience has reached over 100000, not only benefiting the gradually frozen population with inconvenient transportation, but also allowing more than 100000 people to enter the world of gradually frozen people together. On that day, a team of experts who participated in the public welfare live broadcast also came to the event site to give face-to-face explanations and answer questions to patients with ALS.

It is reported that the "Caring for the Gradually Frozen" activity is jointly organized by dozens of units and enterprises, including the Shanghai Spiritual Civilization Office, the Shanghai Charity Foundation's "Zhu Changqing Caring for the Gradually Frozen and Rare Diseases" Special Fund, the Shanghai Rare Disease Prevention and Control Foundation, the Shanghai Disabled Welfare Foundation, and the Yan Baohang Social Welfare Foundation.

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