The latest implementation plan is released today. Shanghai Huaihai Xintiandi will create a "world-class trade portal" Import | International | Trade

Release time:Apr 13, 2024 20:29 PM

Xintiandi area, Huaihai Road, Huangpu District, only covers an area of 1.41 square kilometers, which is the place with the highest "import concentration" in Shanghai. The total import volume of Huangpu District has been in the forefront of the city for many years, and the import volume of Huaihai Road Xintiandi area accounts for nearly 50% of the total import volume of Huangpu District.

The report of the 20th National Congress of the Communist Party of China proposed: "China adheres to the basic national policy of opening up to the outside world, firmly adheres to the strategy of mutual benefit and win-win opening up, continuously provides new opportunities for the world with China's new development, promotes the construction of an open world economy, and better benefits people of all countries." From a comprehensive "world factory" to a "world market" that creates unlimited business opportunities, China actively expands imports. Against this background, the "Huaihai Xintiandi Import Trade Promotion and Innovation Demonstration Zone" was born: at the end of October 2022, the Ministry of Commerce, the Development and Reform Commission and other eight departments decided to add 29 national import trade promotion and innovation demonstration zones nationwide, and the "Huaihai Xintiandi Import Trade Promotion and Innovation Demonstration Zone" was included in the list of demonstration zones, becoming the only national import demonstration zone located in the central urban area of Shanghai.

Standing at a new starting point and embarking on a new journey, how will the "Import Demonstration Zone" lead and serve the economy of Shanghai and even the whole country? Today, the Shanghai Municipal Commission of Commerce, the Shanghai Customs and the People's Government of Huangpu District jointly held a publicity meeting on the Implementation Plan for Promoting the Construction of the Xintiandi Import Trade Innovation Demonstration Zone in Huaihai, Shanghai. The construction of the "Import Demonstration Zone" will fully promote the development of both goods trade and service trade, and focus on building a world-class commercial gateway with international influence, providing strong support for Shanghai to build an international trade center and an international consumption center city.

The region with the highest import concentration in Shanghai

Shanghai is at the forefront of opening up to the outside world and has been the world's largest trading port city for many years. Huangpu District is located in the core area of Shanghai center's central urban area, with deep trade deposits. For many years, the total import volume of Huangpu District has ranked first in the city.

As of the end of 2022, the total import and export volume of Huangpu District reached 131.09 billion yuan, a year-on-year increase of 6.8%, an increase of 60.3% compared to the end of the 13th Five Year Plan, of which the total import volume was 98.18 billion yuan. From January to April this year, the total import volume of Huangpu District reached 48.84 billion yuan, a year-on-year increase of 97.4%, nearly doubling, and the growth rate ranked first in the city.

Behind the success of import trade in Huangpu District is the gathering of high-energy import trade enterprises and the increase in the proportion of high value-added products. There are 13 customs AEO advanced certification enterprises in Huangpu District; Two of the world's top three lithium suppliers have settled in Huangpu District; There are over 10 bulk commodity enterprises with annual sales exceeding 10 billion yuan, including agricultural products, basic raw materials such as metals, and energy.

The "Import Demonstration Zone" approved at the end of last year has the highest import concentration in Huangpu District and even Shanghai. It is located in the central and western Huangpu District, with a total area of 1.41 square kilometers. Taking Huaihai Road Commercial Street as the axis, it is highly coordinated with Xintiandi District, with outstanding geographical advantages. It has gathered 32 high-quality commercial buildings, with a commercial area of 1.73 million square meters, more than 3500 enterprises and a working population of nearly 80000. The "Import Demonstration Zone" has a profound import background and advantages. In 2022, the total import volume within the "Import Demonstration Zone" is about 46.1 billion yuan, accounting for nearly 47% of the total import volume in Huangpu District.

The "Import Demonstration Zone" has a strong business atmosphere, with world-class landmark business districts - Huaihai Road Business District, Xintiandi Business District, and many first stores, first launches, and first shows. It has become an important exhibition window for imported goods and a key node for trade expansion. The two seasons of Shanghai Fashion Week every year are rooted in the "import demonstration zone"; In the first quarter of this year, Arket's first store in Shanghai and JORDAN's first limited time experience store in the world settled in; Here, there are also Herm è s Home, HAUS SHANGHAI flagship store under the South Korean Mirror Dream Group, ECCO global flagship store, and USM's first offline flagship store in the world. "The integration of business, tourism, cultural and sports has become a highlight of the high-quality development of commerce in the 'import demonstration zone'," said the person in charge of the district's commerce commission.

The high-quality carrier space within the "Import Demonstration Zone" continues to expand. During the construction of the import demonstration zone, projects such as the super A-grade office building Pacific Xintiandi Building, the integrated cultural relics protection building and the new Shangxianfang, the high-end commercial and office complex Hong Kong New World Cultural and Commercial Capital, will be completed in succession, with more than 400000 square meters of new commercial and business space added. In addition, many plots have been transferred or project approval has been completed.

High level entities gather in the "Import Demonstration Zone", including a group of well-known commercial headquarters enterprises, domestic and foreign well-known brands, leading enterprises, and hidden champions, as well as key industry enterprises such as resources, luxury, fashion, gold and jewelry, and green trade. New forms of trade such as headquarters economy, innovative economy, and green trade emerge one after another. "Here, there are over 30 regional headquarters and headquarters of multinational corporations, as well as city level trading headquarters, attracting high-energy import traders represented by companies such as Siqiman, Pernod Ricard, Rolex, Fiesland, Dyson, etc."

Promoting trade facilitation requires a high standard service system, and the "Import Demonstration Zone" also gathers first-class high-end service industry enterprises. Here, there are shipping and logistics giants, consulting industry leaders, various financial institutions such as banks and insurance, as well as professional service institutions such as inspection, certification, and legal services, various NGO organizations with international influence, the "6-day+365 day" trading service platform of the Shanghai Trade Group of the China International Import Expo, and various functional institutions that form efficient synergy with trade enterprises in the "Import Demonstration Zone", providing strong support for the development of import trade.

Policy efforts to promote high-level opening up

Openness is one of the most distinctive characteristics of Huangpu District, and foreign-related economy is the most distinctive economic feature of Huangpu District. In recent years, Huangpu District has vigorously created an international first-class business environment, focused on building new advantages of an open economy, and promoted high-quality development through high-level openness. The "Import Demonstration Zone" will become a new driving force for high-level opening up in Huangpu District.

The Implementation Plan on Promoting the Construction of the Xintiandi Import Trade Promotion Innovation Demonstration Zone in Huaihai, Shanghai proposed a series of measures.

For example, gathering high-energy trading entities will vigorously attract various headquarters institutions such as regional headquarters, trade oriented headquarters, and private enterprise headquarters of multinational corporations with import and export trade functions to settle in the "import demonstration zone". Introduce high-quality imported products, rely on the construction of the "International Fashion City Demonstration Zone", encourage the regular holding of international well-known brand press conferences, high-end brand limited edition and customized release conferences, international fashion forums, etc. Build a professional trade service system, deepen cooperation with customs, and increase coordination services for import enterprises in the demonstration zone, including consultation, evaluation, customs clearance, and inspection. Strengthen the innovation of import trade, promote the pilot demonstration of national service industry standardization, and so on. Building a radiation highland for import trade, linking the Waigaoqiao Bonded Zone and the Hongqiao Business District, and forming a national level import trade promotion innovation demonstration zone for coordinated development, actively leveraging the "6 day+365 day" trading service platform of the Shanghai Trade Group at the CIIE and the role of various functional institutions within the demonstration zone.

The district leaders told reporters that the "Import Demonstration Zone" will fully promote the development of both goods trade and service trade, focus on building a world-class commercial gateway with international influence, and provide strong support for Shanghai to build an international trade center and an international consumption center city.

By 2027, three major goals will be achieved: firstly, the import scale will continue to expand, with an annual total import trade volume of 100 billion yuan and an import trade density of 70 billion yuan/square kilometer; The second is the continuous improvement of consumption leadership, with the annual total sales of goods reaching 200 billion yuan. Imports have effectively driven consumption growth, and the proportion of social consumer goods retail sales of enterprises above the designated size in the "import demonstration zone" has increased to 30% of the entire region; The third is the continuous optimization of the service ecosystem, forming replicable and promotable experiences in central urban areas in areas such as import and export coordination, equal emphasis on goods and services, integration of trade and investment, trade and industry linkage, and digital and green trade. "By 2027, the 'Import Demonstration Zone' will fully form a new pattern of import trade promotion and innovation demonstration with 'headquarters functional support, consumer supply leadership, and service integration innovation'."

Enterprises eagerly hope for key projects to be implemented as soon as possible

The landing of the "Import Demonstration Zone" has caused many enterprises to "rub their hands" and hope to find the link point with the "Import Demonstration Zone" as soon as possible.

"At present, enterprises are actively exploring the policy advantages and market resources of 'import demonstration zones', seeking more opportunities for their development in the Chinese market," said the relevant person in charge of British technology company Dyson. Dyson recently launched two new global products in Xintiandi, Shanghai - Dyson air purification earphones and floor cleaners. The person in charge said that Huaihai Xintiandi in Huangpu District is the first choice for enterprises to launch new products globally in the future.

Liu Yong, deputy general manager of Fashang Greater China, said, "We can give play to our design expertise and participate in the design of high-end imported consumer goods shopping logo in the 'import demonstration zone', so that more domestic and foreign consumers can understand the unique tone of Huaihai Xintiandi."

The introduction of the "Implementation Plan" has inspired enterprises, and some companies quickly caught the highlights of it. The relevant person in charge of Siqiman Shanghai Company told reporters that the plan mentions that the "import demonstration zone" will further play a role in trade facilitation, increase coordination services for import enterprises, focus on key categories, provide pre judgment of imported goods classification, customs clearance consultation and protection services, etc. This is very good news for enterprises and will greatly promote the facilitation of trade. We hope it can be implemented as soon as possible.

Enterprises are eager, and the government is already taking action. Huangpu District has linked with relevant departments in the urban area and identified a number of key projects that will be promoted through the "Import Demonstration Zone" to be implemented as soon as possible. For example, deepening strategic cooperation with Shanghai Customs and promoting the establishment of AEO Advanced Certification Guidance Center. "Accelerate the cultivation of high-quality import enterprises and provide rewards and support to enterprises that have passed AEO certification in accordance with relevant regulations," said the person in charge of the district commerce commission. For example, promoting the construction of gold, diamond, and jewelry trade functions, promoting the development of functional gemstone trading platforms, and through the transformation of specialized buildings, promoting the integrated operation of trading venues and bonded warehouses, enhancing the level of gold, diamond, and jewelry trade; Research and build the "Xintiandi Imported Consumer Goods Index" system, promote a series of brand activities such as the "Global Selection Fair", and launch the "Xintiandi" high-end imported consumer goods shopping logo. The person in charge of the District Commerce Commission told reporters that focusing on the construction of these key projects and the cultivation of key entities, Huangpu District will actively strive for pioneering and innovative policy support, work together to promote institutional innovation, enable enterprises to benefit as soon as possible, and enhance the international influence and demonstration effect of the "import demonstration zone".

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