The 2023 Shanghai Book Fair Yangpu Venue Theme Event Opened, with 20 Special Activities Bringing the Fragrance of Books to Citizens' Lives and Industries | Yangpu | Event
The theme event of "Life is Exciting with the Fragrance of Books" at the Yangpu venue of the 2023 Shanghai Book Fair recently opened at Xueyue Fengyong Bookstore. The theme event adopts a "1+2+X" model, with one theme venue - Xueyue Fengyong Book Society, two sub venues - Yangpu District Library, China Modern and Contemporary Press and Publication Museum, and 22 characteristic activity locations, totaling 20 characteristic activities, including theme lecture forums, new book releases, reading sharing, exhibition displays, competition selection, and a large number of cultural activities with citizens as the main participants.
The theme venue has arranged two heavyweight events: one is the "From China's Centennial Industry to Leading the World with cutting-edge Equipment - Super Equipment New Book Sharing Forum", which tells the story of Yangpu's Centennial Industrial Civilization and the history of major country's heavy equipment research and development; One is the "Yangfan New Channel - New Industry Development Joyful Reading Conference", focusing on the digital economy and future industrial development, and exploring strategic measures for industrial transformation.
In terms of content, this book exhibition highlights a strong sense of technology and a distinct humanistic imprint, aiming to promote the deep integration and development of technological power and humanistic spirit. There are both the "Ways to Solve Difficulties" sharing event that introduces complex scientific concepts through real-life cases, and the "Science Illustrated 90 Year Technology Theme Exhibition" that showcases the beauty of technology. In terms of humanities, establish three directions: traditional culture, Shanghai culture, and reading and sharing. In terms of traditional culture, this event has arranged a "Fishing City 1259: Jingli Biography" new book sharing event "and a" Qingming Riverside Map "three-dimensional book exhibition and themed lecture"; In terms of Shanghai culture, two lectures will be arranged, "Sharing the New Book of Shanghai Huanyan" and "Chaplin's Shanghai Connection", to showcase the unique style of Shanghai style culture; In terms of reading and sharing, arrange two in-depth studies on "Etiquette Culture in Music" and "Entering the 21st Century Sino Russian Cultural Exchange and Civilization Mutual Learning" to open up historical and global perspectives.
This book fair also focuses on "community linkage and citizen centeredness", and is linked with the New Jiangwan City "Joyful Reading in the New Era, Joyful Learning in New Jiangwan" New City Four Seasons Cultural Reading Season, further enhancing the humanistic quality of the community. The 12th "Taofen Cup" National Primary and Secondary School Student Creative Composition Competition Award Ceremony, Reading Handbook Creation Competition, Flea Market, Check in and Stamp Collection Activities, etc., with citizens as the main participants, further deepen their sense of participation and belonging, and promote the exchange and integration of community, park, business district, and campus cultures.
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The activities involve both online and offline interactions, providing citizens with diverse channels of participation. Online cultural and historical knowledge quizzes and interactive audiobook Q&A activities guide citizens to appreciate traditional cultural heritage and the century old history of Yangpu. The offline activities cover the entire district, with a total of 12 street libraries and 10 physical bookstores participating. The bookstore's "National Reading · Discount Book Purchase" activity promotes citizens to experience reading culture. Carry out the "Bookish Yangpu · Media Store Exploration" activity, inviting major media to visit the street library and bookstore through video check-in. Set up a "book exchange corner" for citizens to fill in their insights and recommendations for specific themed books.
The relevant person in charge of Yangpu District stated that the annual Yangpu themed event at the Shanghai Book Fair has become a fervent expectation for readers and a major driving force for promoting nationwide reading in Yangpu. This year's Yangpu themed event is guided by the concept of a people's city and revolves around Yangpu's innovative "four forces". The aim is to make the fragrance of books permeate the lives of Yangpu citizens, meet the cultural needs of the general public and readers, and enrich the spiritual life of the people.