Take you through time and space, immersive experiences of fun and novelty in the city center. New Space Fashion | Earth | Time

"The Earth is singing, we discover the universe through sound, and the solar system will become an instrument, bringing us an unprecedented performance..." Accompanied by actor Shu Qi's passionate narration, a magical world slowly unfolds in front of the reporter: planets including Earth are slowly rotating around the Sun in their respective orbits. At this moment, the reporter is immersed in the universe, and looking in any direction, it is an endless universe. The reporter reached out his hand holding the control handle to touch the Earth, and pushed it slightly with force. The Earth in front of him immediately spun around its orbit, making a pleasant sound... This is a scene presented in the VR immersive movie "The Sky".

With the increasing maturity of VR technology, more and more application scenarios are being developed. As a major commercial, tourism, and cultural area, Huangpu District has a wide range of application scenarios. In the past two years, many technology scene companies have been rushing to settle in Huangpu District, using it as the "starting point" and "starting station" for scene applications. The reporter recently experienced three popular VR immersive new spaces in the city center.

Listening to the vast universe singing in my ears

The reporter recently watched the VR immersive experience film "The Sky" at the "UME-SPACE" in the second phase of Xintiandi Fashion. This film once won the Golden Lion Award at the Venice Film Festival, and with the blessing of VR technology, it brings viewers more realistic feelings.

Interestingly, "UME SPACE" is not a traditional cinema, but a space within a shopping mall. The reporter sat in a comfortable chair, put on a headset and earphone, and held the controller, and immediately entered an immersive virtual interactive space, embarking on a journey to the universe. "It's fantastic yet very realistic, with strong interactivity and creativity!" Several viewers sitting next to the reporter said after watching.

"UME-SPACE" is a VR immersive experience space jointly created by Shanhe Technology and UME Cinema. Shahe Technology is a local technology and entertainment enterprise that integrates immersive content production, global content introduction and distribution, and virtual entertainment activity platforms.

VR technology, also known as virtual reality technology, has been widely used in the cultural and entertainment industry in recent years, making entertainment experiences more realistic. Industry insiders predict that the VR entertainment experience field is on the eve of an explosion. Since the beginning of this year, international IT giants such as Apple have launched VR experience equipment to the market. With the equipment available, more high-quality VR content is needed to achieve a VR entertainment experience.

Established in 2016, Shanhe Technology has been deeply involved in the field of VR content. "We have released 6 original VR works, including" Self Journey "," Three Immortals of the Earth ", and" A Moment of Floating Life ", which have been nominated for the VR competition unit of the Venice Film Festival for three times. We have a top-notch VR content production team in the country. The company also links to nearly 100 frontline creative teams, technology companies, creators, and artists around the world, creating the world's largest and highest level immersive entertainment event, the" Sand Box Immersion Exhibition ". Every year, through this exhibition, we excavate many high-quality content suitable for VR technology display," Lou Yanxin, the founder of Sandcore Technology, told reporters. ".

With the maturity of VR technology, VR experience projects have been increasingly accepted by the market in recent years. Last year, Sand Nuclear Technology, together with UME and Xintiandi, launched an immersive experience project in the form of a flash shop in the Hubin Road Shopping Center, which made an amazing debut. "Xintiandi is one of the fashion landmarks in Shanghai, so we chose Xintiandi as the first place to launch the project in Shanghai. As soon as it was launched, it was very popular. The venue was often full on weekends, and people had to queue up at peak hours. Unexpectedly, not only young people, but people of all ages came to see the film." Sand Nuclear Technology soon cooperated with UME and opened two "UME-SPACE" in Xintiandi. Not long ago, they opened their third SPACE on Jingyao Qiantan in Pudong. This year, Shanhe Technology has also begun to expand into new fields, bringing new models to traditional physical exhibitions through XR immersive content. For example, in April this year, popular exhibitions such as the National Geographic Image Exhibition held in Chengdu and the "Departing to Mars" exhibition held at the Beijing China Century Monument provided a brand new viewing experience through VR entertainment content. "We are very optimistic about the market prospects of VR experience projects!"

"Shanghai is a city of fashion and technology. Shahe Technology, headquartered in Beijing, plans to establish a subsidiary, and Shanghai is the first choice." Lou Yanxin told reporters that recently, the company completed the registration of its subsidiary in Huangpu District, Shanghai. "The Huangpu District Cultural and Tourism Bureau and other departments provided us with thoughtful services throughout the entire process, accelerating the registration and landing speed of the company."

Van Gogh's paintings come to life in front of us

Ripple ripples, dotted with stars... This stunning underwater landscape is a heart wrenching and unforgettable scene from the recently popular movie "The Disappearing She". The filming location of the movie is at the Beijing station exhibition of Van Gogh Alive's global tour of China. From April 29th to September 10th this year, the special commemorative exhibition "Van Gogh Alive", the 90th city in the world, landed in Shanghai. The exhibition is located at the World Expo Museum on Mengzi Road in Huangpu District.

Entering from the entrance of the World Expo Museum, one enters a world of Van Gogh's art: what catches the eye are lush green grass, blooming flowers, and blooming sunflowers swaying in the wind... Van Gogh's painting "Arles Garden" is pleasantly restored here, and the brilliant colors bring a pleasant visual impact to visitors. Several classic Van Gogh paintings, such as "Starry Night" and "Sunset Forest", stand tall in the garden. Shuttling through it, it reminds people of Van Gogh's focused expression when carefully depicting nature.

After visiting the outdoor garden, the audience can first enter the interactive check-in area. Multiple Van Gogh works copied by renowned artists are displayed here, and there are also introductions to the works in the area. The exhibition hall also uses real-life installations to recreate the real scenes in Van Gogh's paintings. For example, the scene in Van Gogh's painting "The Potato Eater" was built. A table, several chairs, and the surrounding decoration and light color were identical to the scene in the painting. Visitors can enter the real scene and sit down, imagining and simulating the movements and expressions of the people in the painting.

Continuing forward, a flower house filled with sunflowers appeared in front of me. By utilizing mirror reflection and refraction effects, the organizer has created an endless sea of sunflower flowers, which can be easily captured in large pieces.

Further ahead, you will arrive at the Digital Light and Shadow Exhibition Area, which is also the most colorful area of the exhibition. The high-definition projector projects famous paintings, letters, manuscripts, and other works created by Van Gogh throughout his life onto the canvas and ground, creating a dazzling array of colors. The multi perspective dynamic technology makes these paintings come to life in front of the audience: sunflowers slowly bloom in the eyes, the river water with a hint of starlight suddenly flows at the feet, a train slowly passes through the mountains... 15 custom arranged symphonies, combined with cinematic surround sound, resound in the audience's ears, either passionate or calm, highlighting Van Gogh's emotional turmoil throughout his life. Upon careful sniffing, the exhibition's exclusive custom fragrance scent is unique, with some smelling the scent of summer sunshine and others smelling the scent of riverside grass. In the combination of light and shadow, sound and taste, visitors immerse themselves in a dreamy and real world of Van Gogh. "The entire digital light and shadow exhibition area covers nearly 1300 square meters, and nearly 3000 Van Gogh paintings, letters, and manuscripts are included in the exhibition," said the person in charge at the scene.

The reporter learned that the generation of immersive effects comes from the use of multi view dynamic images, cinematic surround sound, and more than 40 top-level high-definition cameras. The exhibition also utilizes the exclusive international patent technology of SENSORY 4 developed by Grande Experiences Pty Ltd. The person in charge at the scene told reporters that it is currently summer and the hottest time for Shanghai exhibitions. Every day, many parents bring their children to visit, and many young people use this place as a check-in spot.

Experience the Prosperous Scenery of the Tang Dynasty Through Thousands of Years

Last weekend, many tourists gathered at the entrance of the "X-META | Time and Space of Opportunity" China-Chic Yuanuniverse Theme Park in Shanghai Tomorrow Square. Among them, there are both citizens who bring their children to "taste" during the summer vacation, as well as several tourists who specially come here to check in with suitcases. Later, they will put on VR devices and experience the bustling scenery of Luoyang in 698 AD, experiencing a fascinating immersive interactive drama. This is the VR full sensory cross dimensional interactive entertainment project "Wind Rises Luoyang" launched by iQiyi. Since its official opening in April this year, it has attracted more than 6000 visitors to come and check in.

The VR Full Sense Theater of "The Wind Rises in Luoyang" covers an area of about 600 square meters, integrating "real scene performance" and "VR full sense interaction", allowing players to enjoy the experience of traveling through time and space within a limited space. "In the plot, I not only enjoyed the magnificent scenery of the Tang Dynasty thousands of years ago, but also experienced the thrilling scenes of canal rapids crossing, horse and carriage chasing and rushing, and the magical dance of flower queens. The overall experience was excellent." Mr. Zhang, a Z generation player who had just experienced it, told reporters that the real physical sensation can make people enter the scene in one second. The charm of new technology is very wonderful and worth it. "In this project, by using new technologies such as the metauniverse, the experimenter can experience 21 kinds of body sense restoration, including touch, water, wind, heat, and taste. We call it 'total immersion', which provides a unique new experience and shapes new advantages of the cultural and tourism industry." The person in charge of Opportunity Group said that unlike other forms of entertainment such as watching movies, playing script killing, and escaping from the secret room, users can shuttle between virtual and real life to experience the elements and stories of China-Chic culture.

In recent years, China's cultural industry has been vigorously developed, and a large number of excellent "China-Chic IP" have been born in such subdivisions as online literature, Guomen, movies, and dramas, which also provides a very high-quality soil for China-Chic Yuanuniverse Paradise. The IP that can be used for derivative development is sufficient. The person in charge of Opportunity Group said that with rich cultural connotations and profound cultural heritage as support, traditional culture should be combined with the immersive experience of metaverse VR, and the combination point between traditional culture and modern consumption should be sought to bring participants a refreshing experience.

Shanghai continues to strengthen the top-level design of cultural digitalization construction, promote the implementation of the national cultural digitalization strategy, and recently released the Action Plan for Building a New Track of Cultural and Tourism Metaverse in Shanghai. The frequent emergence of favorable policies has further boosted the confidence of relevant enterprises. X-META has become one of the first batch of digital real integration metaverse cultural and entertainment projects recognized as innovative demonstration projects. "As a leader in the cultural, tourism, and entertainment industry, X-META has always maintained a passion for exploring cutting-edge technology and laying out new formats. Currently, X-META's metaverse theme park has launched cooperation negotiations in more than 20 cities including Beijing, Chongqing, Guangzhou, and Shenzhen."

It is reported that a VR full sensory theater based on the popular TV series "Canglan Jue" is under development and is expected to be launched next year at the Opportunity Center located in Shanghai's Tomorrow Square. "In the future, XMETA Metaverse Theme Park will develop over 1000 offline physical experience stores in various cities in China, and work together with more outstanding cultural and tourism metaverse enterprises, commercial space owners, operating agencies, and content creators in various cities to build an innovative ecosystem for cultural and tourism metaverse."