Songjiang explores the secondary development of stock commerce, and Songjiang Hesheng Xintiandi, a new community business, is located in Senna | Commerce | Songjiang

Release time:Apr 14, 2024 01:08 AM

Recently, Sena Zuo'an, a community commercial entity in Songjiang District, officially signed a contract with Hesheng Commercial Group, a commercial giant, to be operated and managed by Hesheng Commercial. Sena Zuo'an was also renamed Hesheng Xintiandi. At the same time, this marks the start of exploring the secondary development of existing commercial resources in Songjiang District, encouraging small and medium-sized commercial entities to transform and upgrade into "small and beautiful" community commercial entities, rejuvenating new vitality, and forming a commercial center pattern with their own characteristics and staggered operations.

For Seina Left Bank, a local shopping mall established in 2016 in Songjiang, with the support of professional market forces, it is a magnificent turn to welcome it. The Seine Left Bank Plaza, with a building area of about 40000 square meters, is a community commercial entity integrating leisure and entertainment, food and beverage, happy parent-child, and boutique supermarket. There are Mordor Bar, KFC, Starbucks Coffee, Pacific Cinema, Wang Pintai Steak, Pizzahut, Huawei, Lai Yifen and other anchor store brands, but there is a lack of experiential projects that can interact with consumers, so transformation is imminent.

"Affected by the epidemic situation and the impact of online e-commerce live broadcast, residents' consumption habits and concepts have changed greatly. Many traditional commercial entities with single models and excess supply are cold, but there are also brands and businesses looking for opportunities to grow against the trend in danger. These developments and changes make me think about how to transform development." Wen Henghu, the person in charge of Sena Left Bank, introduced that, with the support of the District Economic Commission, the Plaza contacted the professional commercial operation group Hesheng Business, and after several months of comprehensive investigation, finally determined the cooperation relationship and built the Songjiang Hesheng Xintiandi project.

Songjiang explores the secondary development of stock commerce, and Songjiang Hesheng Xintiandi, a new community business, is located in Senna | Commerce | Songjiang

It is understood that as a subsidiary of Hong Kong stock company Hesheng Chuangzhan, Hesheng Commercial currently has 15 shopping centers and 4 commercial districts across the country. Its Hesheng Hui, which operates in Beijing and Shanghai, is consistently among the top 50 shopping centers in the country. After 20 years of deep cultivation in commercial real estate, Hesheng Commerce has formed Hesheng Hui, Super Hesheng Hui, Hesheng Xintiandi and 21 blocks and other commercial projects suitable for different positioning, and formally undertook the light asset business of exporting brands and management at the end of 2022. Songjiang Hesheng Xintiandi is its first light asset project in East China.

"Hesheng Xintiandi is located in Fangsong Street, the core area of Songjiang New Town, surrounded by high quality neighborhoods and backed by the university town's consumer market of more than 100,000 college students, with a population density no less than that of the central city of Shanghai, with obvious location advantages and a strong business atmosphere. At the same time, there are only four large businesses in the surrounding area, with a total volume of about 600000 square meters, which is a huge market for growth compared to Songjiang New Town." Deng Rushun, general manager of the East China region of Hesheng Commercial Group, said that it will create a new type of community business that forms differentiated competition with the original large-scale businesses, bring more comfortable shopping, leisure and entertainment experience to the surrounding residents and consumers, and create a new commercial landmark of Songjiang New Town.

It is reported that while upgrading the community life service formats such as the first floor catering supermarket, the second floor education and training, and the third floor day and night bar, expanding the citizen experience format is the central task of this renovation and upgrading.

To this end, popular outdoor sports will be introduced on the top floor - the first children's 5-a-side sky football park in Songjiang, the sky pump road race field, and the sky clay tennis court. At the same time, in response to the call for the development of the night economy, camping trend markets will be held in outdoor squares, new theme blocks will be added, and trendy brands will be introduced. "At present, the mall renovation and comprehensive investment promotion have been initiated. We will use half a year to complete the overall upgrade of the mall and plan to reopen before the end of 2023," said Deng Rushun.

In the opinion of Chen Rong, the deputy head of Songjiang District, Songjiang Hesheng Xintiandi took an important step first by using market forces to transform and optimize the stock commercial body of Songjiang.

At present, the Songjiang District Economic Committee is promoting the commercial transformation of the old urban area with Zhongshan Middle Road as the core, and the commercial upgrading of the Songjiang New City with New Songjiang Road and Guangfulin Road as the core, to meet the consumption upgrading needs of citizens. Liu Yong, Deputy Director of the Songjiang District Economic Committee, introduced that in addition to the Sena Left Bank Square, old commercial entities such as Feihang Square, New Ideal Square, Dawn Square, and Songjiang Mall are also in talks with the market side for renovation and upgrading with the support of government departments.

Chen Rong said that in recent years, Songjiang has continuously optimized its industrial structure, promoted the transformation of population advantage to talent advantage, cultivated a prosperous market, and provided a stage for the development of businesses in Songjiang

It is reported that from January to May this year, the total retail sales of consumer goods in Songjiang District reached 28.57 billion yuan, a year-on-year increase of 27.1%. Among them, the retail sales of consumer goods in the upper limit society reached 16.04 billion yuan, a year-on-year increase of 38.3%, continuously expanding the radiation scope of the May 5th Shopping Festival.

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