Shanghai Science and Technology Film City promotes cross-border cooperation between the digital film and television industry and screenwriting, always adhering to the principle of content as the king of digital | industry | science and technology film
Recently, a special seminar on the digital industry of film and television and screenwriting in Songjiang District was held in Yongfeng Street, where industry, academia, politics, and research gathered to jointly explore the cross-border cooperation between the digital industry of film and television and screenwriting, and provide suggestions for the development of Shanghai's science and technology film capital.
It is understood that the digital wave has penetrated the entire film industry chain, reshaping the development trajectory of movies and bringing audiences a new audio-visual experience. At present, Shanghai Science and Technology Film City has introduced a number of highly visible film and television projects, and the Shanghai Science and Technology Film City Metaverse Creation Base has also been established in Chedun to expand the development of digital people and digital scenes, explore and practice new technologies, new formats, and new models. But content is always the golden attribute of movies. How to adhere to the principle of content as the king and create high-quality films and TV shows while actively embracing digitalization and expanding new spaces in the film industry?
In recent years, Shanghai Technology Company has been active in a group of outstanding young and middle-aged screenwriters at the forefront of film and television creation. Their works mainly focus on Shanghai stories and Songjiang elements, basically achieving the goal of "discovering a group of excellent works and gathering a group of screenwriting talents", providing intellectual support for the development of Shanghai Technology Film City.
"We take the initiative to provide cross disciplinary services and help young people in emerging fields such as the metaverse pursue their dreams and fulfill their dreams." Zhu Jiale, Deputy Secretary of the Songjiang Youth League Committee, said that for 14 types of young people in emerging fields such as online writers, screenwriters, freelance writers, film and television directors, and producers, the Songjiang Youth League Committee is carrying out a series of activities through the "Dream Building Plan", building an effective platform, tailoring development needs service projects for them, and throwing out the "olive branch" of talent attraction.
At the meeting, Li Zhuoxi, Director General of the Special Fund for the Development of Digital Industry in Film and Television of the China Film Foundation, introduced the foundation's working mechanism and measures to participate in the construction of Shanghai Science and Technology Film Capital.
It is understood that the China Film Foundation is the only national level public welfare unit in the Chinese film and television industry. At present, the China Film Foundation's Special Fund for the Development of Digital Industry in Film and Television has officially landed in Shanghai Science and Technology Film Capital, providing a comprehensive gathering and empowerment of high-end resources in the film and television cultural industry for Shanghai Science and Technology Film Capital.
Sun Qiang, Secretary General of the Ethnic Film Working Committee of the China Film Association, stated that with the vigorous evolution of the digital film and television industry, the shortage of content screenwriters has become one of the unavoidable problems in the industry. Technology is the means, and content is the foundation. An excellent film and television work should not be limited to stunning light and shadow effects, but should have emotional, profound, and culturally meaningful story scenes in order to truly penetrate people's inner depths, generate emotional resonance and cultural identity.
The combination of film and tourism is becoming a new track for the integration of culture and tourism in Songjiang District, as a result of a drama that ignites a city. By extending the functions of film and television works, audiences are attracted to search for tourist destinations, visit the scenes in the films, and re experience the experiences of the characters in the films. The Guangfulin Cultural Site in Songjiang District, Chedun Film and Television Base, and Sheshan are all becoming check-in destinations.
The President of the Humanities Songjiang Creation Research Institute, Army, stated that excellent young and middle-aged screenwriters should take content production as the starting point to assist in the construction of the "film and television capital", jointly cultivate the cultural heritage of Shanghai, and work together to plan for the future of Songjiang's "hometown of drama". "In the next stage, we will utilize construction platforms from multiple countries, cities, and districts to promote the landing of a package of film and television screenwriting projects in the Shanghai Science and Technology Film Capital."
It is reported that in recent years, the Humanities Songjiang Creative Research Institute has taken frequent actions: it has taken the lead in establishing film and television artist associations in various districts of Shanghai, initiated the organization of the "Shanghai Root Element Original Film and Television Stories" collection and selection activity, held a national seminar for young and middle-aged film and television screenwriters, promoted the first cultural and tourism integrated car cinema in Shanghai, planned and created 30 episodes of the TV series "G60 Youth Apartment", organized the writing of "A Brief History of the Development of Shanghai Science and Technology Cinema City", and carried out a series of effective activities to lay a solid foundation, fill gaps, improve capabilities, and promote growth for the construction of Shanghai Science and Technology Cinema City.
