Release of joint pastry gift box "Lao Gao Xing", "Yida Cultural and Creative" teaming up with "Lao Da Fang" Shanghai | Cooperation | Lao Da Fang
Accompanying Shanghai's little girl to grow up, the Chinese time-honored brand West District Old Mansion has collaborated with a large cultural and creative industry to break the circle! On June 26th, the co branded pastry gift box "Old Cake Xing" from "One Big Cultural and Creative x Old Big House" was officially released.
"Lao Gao Xing" sounds like "Lao Xing" in Shanghai, hoping that every consumer who tastes pastries will have a happy taste and experience the history and culture of Shanghai. This new product launch takes the product as the carrier, with telling the story of the founding of the Communist Party of China and promoting the great spirit of the founding of the Communist Party of China as the core. It organically integrates red elements and Shanghai classics, opening a unique way to check in to Shanghai, this "glorious city", and bringing a "tongue in the tongue" feast of Shanghai's landmark buildings and century old food brands.
The gift box contains 8 innovative and flavorful healthy pastries, including "Xingye Gate", "Riding the Wind and Waves", "Bright Future", "Lucky Bag", "Knowing Bamboo for Joy", "Good Peanuts", "Persimmons for Joy", and "Big Orange for Profit". The box body is carved with distinctive black paint and red lintel stone door, coupled with the road sign 106 Wangzhi Road, which is restored in equal proportion, to restore the appearance of the landmark building "the site of the First Congress of the Communist Party of China", and the side succinctly reflects the co branding of a major cultural innovation and an old house in the western area, which means that the century old glory and the era "China-Chic" blend together and the inheritance of the road to prosperity will continue.
![Release of joint pastry gift box "Lao Gao Xing", "Yida Cultural and Creative" teaming up with "Lao Da Fang" Shanghai | Cooperation | Lao Da Fang](https://a5qu.com/upload/images/9fc8f521683637d3c19fa0a4369b2fb3.jpg)
The Party Committee of the First National Congress of the Communist Party of China Memorial Hall and the Party Committee of the 900 Group will adhere to the principle of joint party building to promote common progress. They will not only break through the circle and promote the new darling of the gift industry in Shanghai, release new consumption momentum, and help establish the "four major brands" of Shanghai, but also deepen cooperation, continue to bring a series of activities such as party lesson lectures, red research, and cultural and creative cooperation, and jointly explore and create a new model of party building cooperation that integrates party member education, service to the masses, and cultural propaganda.
On the day of the event, the Shanghai time-honored brand "White Magnolia Silk" under the 900 Group showcased star products such as "Magnolia Blooming" and "Original Heart Land". Jingdezhen Art Porcelain presented new products and "Shanghai Companion Gift" that were in line with the trend of youth.