Putuo creates a new summer night consumption scene, with "88 Tribes" appearing at the Half Masu River event | Theme | Tribes
The various dining cars with novel and unique appearances, delicious food from all over the world, exquisite camping sites, trendy music... form the exquisite gathering place of fireworks in the city - "88 Tribe". On the evening of June 16th, "88 Tribes" officially launched a series of activities for the Putuo 66 Night Life Festival, with the theme of "Night Accompanying, Tide Future", in order to create distinctive neighborhoods and new scenes for night economy, and to illuminate the display of consumer landmarks.
The "88 Tribe" located at No. 88 Yunling East Road is a new consumer scene that has emerged under the trend of combining outdoor activities with fashionable lifestyles. It takes urban leisure and outdoor camping as its tone, forming a settlement style atmosphere through open bar, personalized dining cars, various rest and outdoor display areas, decoration and stage service functional areas, to meet different social interaction needs. On that day, as night fell, citizens in groups of three or two gathered around the exquisite camping site, enjoying the summer evening breeze and indulging in Japanese cuisine, German roasted pork elbow, Mexican taco and other delicacies. They watched the exciting performances on the stage not far away, as if experiencing the charm of the city from a different perspective.
![Putuo creates a new summer night consumption scene, with "88 Tribes" appearing at the Half Masu River event | Theme | Tribes](https://a5qu.com/upload/images/c8347449c823b041e7b2b037db177fbe.jpg)
Currently, 18 brand enterprises have settled in "88 Tribe", with business hours from 16:00 to 22:00. The person in charge of Nezha Motors, who participated in the exhibition, said, "This event is a popular entertainment lifestyle among citizens. Some of the venues happen to be located in front of Nezha Motors' global headquarters building. We will showcase the popular Nezha GT and Nezha S at the exhibition, resonating with consumers and making the activities at our doorstep more exciting."
It is understood that the "June 6th Night Life Festival" series of activities in Putuo District takes "Night Accompanying the Tide of the Future" as the theme, focusing on six experiential formats of "night shopping, night food, night tourism, night show, night entertainment, and night activity", focusing on the three key words of "waterfront, block, and community", linking various commercial districts, commercial bodies, and commercial blocks. By creating a number of waterfront night life destinations, trendy block night life destinations, and neighborhood night life destinations, more than 20 night themed activities are held to expand night consumption scenarios and improve the quality of night consumption.
![Putuo creates a new summer night consumption scene, with "88 Tribes" appearing at the Half Masu River event | Theme | Tribes](https://a5qu.com/upload/images/27cb0352fbab43d412ca51e98be019ae.jpg)
As one of the six IP benchmark activities of the "May 5th Shopping Festival" in Putuo District this year, the "June 6th Night Life Festival" in Putuo will combine various elements such as the "Half Masu River" night economic vitality new talent belt to create new landmarks and scenes for the night economy, bringing consumers a new experience of "exquisite fireworks, quality in Putuo" night consumption.
Putuo District will make good use of the advantages of the water bank of the Zusu River to stimulate the vitality of night consumption formats such as "Half Masu River" shopping, eating, and tourism. In addition to the "88 tribes", Tian'an Qianshu gathers multiple merchants along the banks of the Su River, including food, handicrafts, cultural and creative businesses, to create a good nightlife destination on the Su River that spans multiple fields such as catering, art, entertainment, culture, and commerce; Yuexing Home Mall aims to create a high-rise landscape "Starry Sky Garden" project centered around a "rooftop commercial and leisure garden", showcasing a new generation of "trendy lifestyle". Through its unique influence and echoing the surrounding artistic and cultural atmosphere, it creates a great place to live overnight by the Suzhou River; Chuangxiang Tower provides barbecue, hot pot, cultural and creative services to citizens on the banks of the Su River. Consumers can enjoy Su River cuisine and enjoy the night view of the Su River.
![Putuo creates a new summer night consumption scene, with "88 Tribes" appearing at the Half Masu River event | Theme | Tribes](https://a5qu.com/upload/images/10864c8106d3e864f16d6bc9a990b8ea.jpg)
Each commercial district will hold cross-border themed consumption activities for night business, tourism, cultural and sports, and launch a variety of immersive night experience projects to help revitalize the urban economy. Shanghai Global Port launches the Global Food Festival, introducing high-quality niche restaurants from Southeast Asia, Europe and America, and integrating themes such as food, entertainment, and sports; Taoyuan Pi Shopping Mall focuses on themes such as night shopping, night dining, night tours, and night entertainment, combined with popular online beauty check-in points and weekend performance activities, to create large-scale activities such as continuous popular summer dining, cultural and creative accessories, and parent-child interaction; The Agricultural and Commercial 118 Square aims to create a high-quality and stylish "118 Dream Hunting Collection", linking with Boshi Road and combining with popular nighttime catering and leisure entertainment brands to showcase a colorful nightlife; Changshou Xuhui Village has launched themed activities such as "Xuhui Night Weiyang" and "Xuhui Village Night Food Record", presenting a Cyber urban style, including food and snacks, internet celebrity games, exquisite accessories, etc., linking with internet celebrity catering brands on site, and extending business hours until 2:00 am.
In conjunction with the pilot construction of the national 15 minute convenient living circle, Putuo District will also strengthen the interaction between communities, residents, and activities, adding "fireworks" to the nighttime economy. CR Vanguard launched more summer preferential products to enrich the needs of neighborhood life; FamilyConvenience has launched the "FamilyColorful Season", with sub brands offering super benefits such as late night cafeteria barbecue, side dishes, and fine wine. Buy 2 get 2 free, and exclusive members can also enjoy discounts; Shiquan Road Street will hold the "Qingdao Beer Festival" and launch special activities such as night food and night music parties.
![Putuo creates a new summer night consumption scene, with "88 Tribes" appearing at the Half Masu River event | Theme | Tribes](https://a5qu.com/upload/images/f4537d2824c8f84bb4fe28d9cdedda67.jpg)
In addition, online platforms will expand consumer scenarios and become new growth points for the nighttime economy. Ele.me will comprehensively distribute "50% off day" catering consumption vouchers with a total value exceeding 20 million yuan within the designated time, forming an integrated online and offline nightlife atmosphere, and leveraging retail innovation to drive the recovery of related industry chains.