Pudong launches over 100 unique consumer activities during the summer, including Tamiflu | Consumer Goods | Activities
In the first half of the year, Pudong New Area carried out a number of consumption promotion activities, achieving a total retail sales of consumer goods of 203 billion billion yuan, a year-on-year increase of 29.7 percent, 6.2 percentage points higher than that of the whole city. According to the deployment of Shanghai's "one season and six seasons" consumption promotion activities this year, following the May 5 Shopping Festival, on the evening of July 21, Pudong New Area released a series of key activities for the summer consumption season. Meituan and Gaud Map also released the "Summer Must Series Pudong List" and "Pudong Summer Consumption Carnival" activities respectively.
Focusing on the three major sectors of cultural tourism and leisure, parent-child play, and high-end food shopping, Pudong New Area has gathered more than 30 key enterprises and carried out more than 100 characteristic activities, focusing on attracting more foreign tourism and vacation consumers.
Focusing on holiday tourism, leisure, and cultural performances, Pudong has launched a series of activities, including the new International Expo Center ChinaJoy, the Haichang Tiger Whale Water Splashing Music Festival, the "600 Year Master: Masterpieces from the Tyson Bonamisa National Museum" at the Pudong Art Museum, the "Shanghai Eternal Love" at the Songcheng Performing Arts, and the "96 Drama" at the 96 Square.
Focusing on new scenarios of family consumption, Pudong has launched a series of activities such as the "Let's Play Well" Lego Amusement Festival in Taikoo Village, the Starlight MOVIE at Lujiazui Center, the Shanghai Wildlife Park Animal Water Festival, and the Jingyao Qiantan Youth Summer Career Experience.
Focusing on the popular business district, Pudong will focus on the "Summer Night by the Lake" of the Beast Shopping Village, and launch a series of activities such as the "Chia Tai Shore Shopping Market" of Chia Tai Plaza, the Yubei Food Market of Shanghai Vitality City, the "Pearl Midsummer Night" of the Oriental Pearl TV Tower, and the "Summer General Mobilization" of Pujian Store in Paris Spring.
It is reported that Bist Shanghai Shopping Village has introduced 57 brand Olay stores, and will collaborate with over 200 fashion and lifestyle brands to launch multiple promotions during the summer. The summer lakeside band performance will be held on time every weekend, and there will also be unique experiences such as summer art installations exhibitions and yachts. Shanghai Disneyland Resort will also officially launch summer themed activities, including summer limited performances, Duffy Colorful Summer Parade, and other activities.
On that day, Gaode Map responded to the 2023 Pudong Summer Consumption Season event and officially launched a 2-month "Cloud based Business District" Pudong Summer Consumption Promotion Activity. During the event, Gaode Map will release the "Pudong Summer Consumption Carnival" shopping guide based on the popularity and consumption index ranking of the participating commercial districts. Citizens can search for "Pudong Summer Consumption Carnival" on the map to obtain it, and click on the name of the commercial district to directly engage in online consumption. At the same time, in order to better serve the citizens, users who receive vouchers to travel back and forth to the commercial district during the event can also enjoy exclusive taxi discounts.
Meituan will also combine with the consumer market in Pudong New Area to launch consumption promotion activities covering multiple areas such as "food, accommodation, transportation, travel, shopping, and entertainment", such as distributing 26 million supermarket department store consumption vouchers, launching ice drink season discounts, and conducting "Tuan Tuan Season" summer promotion activities. Based on Meituan's online evaluation systems such as "must point list" for takeout, "must play list" for Dianping, "must eat list", etc., the "must series Pudong list" for this summer will be released.