Over a period of 10 days with many activities, the first Qingdao Beer Festival in Baoshan, Shanghai opened. Beer | Dachang Town | Activities
On the evening of July 14th, the first Qingdao Beer Festival in Baoshan, Shanghai opened in Dachang Town. The beer festival lasts for 10 days, with the theme of "Gathering in a Cheers World". It is committed to combining beer culture with urban culture, enriching the cultural life of residents, and creating a new stage for the passionate collision of beer culture, leisure and entertainment, and government school enterprise cooperation.
In recent years, Baoshan District has accelerated the construction of the main battlefield of the science and technology innovation center, ushering in an important strategic opportunity for the "northern transformation". Dachang Town actively plays a leading role in the industry and activates new vitality in economic development. In April this year, the relevant person in charge of Dachang Town and the person in charge of Baoshan District Science and Technology Innovation Committee led a team to Qingdao for inspection and research, during which they visited Qingdao Beer Co., Ltd. Through in-depth communication, both parties have formed a preliminary cooperation intention to create a large-scale beer festival. Shanghai Qingdao Beer East China Sales Co., Ltd. is a wholly-owned subsidiary of Qingdao Beer Co., Ltd., responsible for sales business in the East China region. Rooted in the field for decades. In recent years, Dachang Town has actively connected with the Qingdao beer industry chain, introducing four affiliated enterprises to land. This time, it has taken the initiative to take a step forward and work together with Qingdao Beer to create the first Qingdao Beer Festival in Baoshan, Shanghai. While deepening government enterprise cooperation, it has also helped to develop the beer characteristic industry and explored new models of regional night economy.
![Over a period of 10 days with many activities, the first Qingdao Beer Festival in Baoshan, Shanghai opened. Beer | Dachang Town | Activities](https://a5qu.com/upload/images/8d08830e8371b884edeb50f9ee07d067.jpg)
The beer festival will be held at the Jingweihui Square in Dachang Town. As one of the three major commercial districts in Dachang, with a total area of nearly 250000 square meters, it is a park style, intelligent, and innovative commercial district. The unique retreat design and themed rooftop garden combine the ecological green of the park with a convenient lifestyle commercial experience, providing consumers with an immersive commercial experience. At the same time, popular brands such as Gao Laojiu, Xun Xiangji, and Kuafu Fried skewers are gathered, allowing consumers to taste various delicacies and experience the joyful atmosphere of summer.
This beer festival is not only a celebration of the 120th anniversary of Tsingtao Beer, but also the first Tsingtao Beer Festival in Baoshan District. It has "eating, drinking and playing TESCO Group", as well as immersive experiences such as theme performances, interesting interactions and brand displays that integrate the attributes of beer products. The event also gathered trendy bands, dancers, singers, and choirs, as well as students from the School of Music of Shanghai University joining in with enthusiasm, allowing consumers to fully experience the century old history of Qingdao Beer while creating a new scene for large-scale leisure and entertainment consumption.
![Over a period of 10 days with many activities, the first Qingdao Beer Festival in Baoshan, Shanghai opened. Beer | Dachang Town | Activities](https://a5qu.com/upload/images/7538ba53fd4d2233ae6d46e396825b80.jpg)
Dachang Town also took this beer festival as an opportunity, led by the Dachang Town Chamber of Commerce, to build a tripartite exchange platform between the government, enterprises, and universities. During the beer festival, key enterprises in Dachang Town and relevant colleges of Shanghai University will participate in activities such as "Gathering in Dachang to Enjoy Science and Technology Innovation" and "Gathering in Dachang for School Enterprise Navigation", helping to achieve a "two-way cooperation" between schools and enterprises. On July 21st, a themed event of Hai Chuang Hui will also be held to promote the corporate brand and further showcase the good business environment of Dachang Town.