Nowadays, China has become the largest market for IMAX, with Shanghai audiences queuing up all night to buy IMAX theater tickets. 13 years ago, IMAX | Innovation | Audience
In 2010, the Hollywood blockbuster Avatar was screened in China. The old cinema "Peace Cinema City" located in People's Square once experienced the phenomenon of "one ticket is hard to obtain". At that time, the "Peace Film City" had the first IMAX screening hall in Shanghai, and many people queued up all night to buy 3D tickets for the movie "Avatar" at the IMAX screening hall. With the prosperity of the Chinese film market, the number of IMAX theaters in Shanghai cinemas has grown rapidly, and IMAX, a leading global innovative entertainment technology provider, has also ushered in rapid development opportunities in the past decade of entering the Chinese market.
By combining IMAX's proprietary software, cinema design, and equipment, IMAX movies can create an immersive experience that makes viewers feel immersed in it. At present, the IMAX cinema network covers 87 countries and regions worldwide, with 1711 IMAX cinemas.
In 2011, iMax Multimedia Technology Co., Ltd. was established in Huangpu District. It is a subsidiary of IMAX established in mainland China, mainly engaged in the sales and rental of cinema systems and providing related film services in mainland China. "IMAX attaches great importance to its development in the Chinese market," He Yifan, Senior Vice President of IMAX China, told reporters that China has become the market with the largest number of cinemas in IMAX's world, with nearly 800 cinemas nationwide and covering more than 200 cities.
Shanghai is the starting point for IMAX's business operations in China. In 2001, IMAX established its first cinema in China at the Shanghai Science and Technology Museum, and its first commercial cinema in China was located in the "Peace Cinema Capital". IMAX China headquarters has also been located in Huangpu District. "We have never left the area around People's Square, located in the world of performing arts, deeply immersed in the rich cultural atmosphere of Shanghai."
"We are very excited and looking forward to learning that 'Huaihai Xintiandi Import Trade Promotion Innovation Demonstration Zone' has become a new batch of national trade demonstration zones." He Yifan said that IMAX cinema business is really related to import and export. The projectors and large screens involved in the installation of IMAX cinemas are all produced and assembled in Canada, and require fast and efficient customs clearance services and import and export processes to enter the Chinese market.
"The approval of the demonstration zone is very good news for our enterprises mainly engaged in import business." He Yifan said that in recent years, China has continuously lowered the total level of tariffs, improved trade facilitation, and brought great convenience to IMAX China's trade imports. The approval of the demonstration zone will further promote import trade facilitation and is expected to further reduce the import costs of enterprises.
She said that "Huaihai Xintiandi Import Trade Promotion Innovation Demonstration Zone", as the only trade demonstration zone settled in the central urban area of Shanghai center, has unique advantages in geographical location, and the high-end cultural tourism consumption demand in the demonstration zone is strong. For key projects of high-end cultural and tourism consumption, it is recommended to accelerate project construction and key brand integration, focus on optimizing the integration process and services of domestic and foreign trade, and generate a replicable and promotable demonstration effect. The IMAX platform naturally links content production, cutting-edge technology, and immersive experiences. Most cinemas are also located in high-end commercial areas within the demonstration zone. Enterprises will actively leverage their own advantages, collaborate with cinemas, film and television content producers, and content related brands to fully embrace new policy opportunities in the demonstration zone, and work together to create an entertainment consumption experience that combines technology and content.