Not only that... but it's also incredibly popular! In addition, Ding hoof sellers have sold "Beauty Dumplings" workshop | Zongzi | Beauty Dumplings
As the Dragon Boat Festival approaches, Zongzi has become a hot selling product again. Ding Yixing, a century old brand, sells Ding hooves, but since March this year, workers in the workshop have been working overtime to make Zongzi, and the daily output of more than 10000 Zongzi is still in short supply. At present, Ding Yixing's dozens of stores throughout the city are robbed of Zongzi every day when they open. It is estimated that Ding Yixing's sales of Zongzi will exceed 1 million at least this year, although its production capacity cannot keep up.
"Our Dingti meat zongzi sells the best. Old customers who have tasted it say that Dingti zongzi has a strong aroma after cooking and tastes particularly flavorful. This is because we poured Dingti brine into glutinous rice instead of mixing it with soy sauce..." Zhang Yan, CEO of Dingyixing Company, introduced that "Dingyixing" produces Wu Yue long type zongzi, also known as Meiren zongzi, which are developed by the company's food research and development center. They carefully select black haired pork and local high-quality glutinous rice from Fengjing as fillings, wrapped in high mountain bamboo leaves, and cooked using the ancient method of preparing Dingti brine. More than 20 traditional Chinese medicines are added to the sauce, making it not only delicious but also delicious. Beautiful, soft and delicious, with the effect of nourishing the middle and nourishing qi.
It is understood that Ding Yixing's Zongzi has four main flavors at present. In addition to Ding hoof meat dumplings, there are egg yolk meat dumplings, bean paste dumplings and jujube dumplings. At the same time, a small number of alkaline water zongzi and cured zongzi have also been introduced. In the offline store, Ding Yixing Zongzi is about 200g each, which is moderate in size and relatively affordable. Ding hoof meat dumplings are sold at 7 yuan each, bean paste dumplings are sold at 4.8 yuan each, and alkaline water dumplings are sold at 3 yuan each. Among all Zongzi, the sales volume of Dinghoof meat zongzi is far ahead, accounting for more than half of the total sales volume. Previously, 45 local consumers in Fengjing participated in a blind test. Each of them tasted three brands of Zongzi, and then chose their favorite one. Finally, 43 people chose Dinghoof Meat Dumplings.
The sales situation of Zongzi is good, and Ding Yixing is ready to "catch up with the victory". It is revealed that Ding Yixing plans to expand the processing workshop from 2000 square meters to 10000 square meters this year to next year, and then the production capacity of Zongzi will also jump from 1 million to 20 million.
Selling Ding hooves has started selling "beautiful rice dumplings", which is just a small step in Ding Yixing's innovative exploration. As a century old brand, Ding Yixing has had a glorious history. In 1915, Fengjing Dingti and Kweichow Moutai won the gold medal of Panama International Expo. In 2007, Fengjing Dingti was selected as a Shanghai Municipal Intangible Cultural Heritage Site. In 2011, Fengjing Dingti was rated as a "Chinese time-honored brand" by the Ministry of Commerce. But in fact, in the past two to three decades, with changes in the market environment, Fengjing Dingti has entered a low period. Before Ding Yixing launched the first mixed ownership reform in 2014, the company's annual profit was only 10000 yuan. In 2015, as a wholly-owned subsidiary of Jinshan District Supply and Marketing Cooperative in Shanghai, Ding Yixing introduced strategic investors. In 2016, the company was officially listed on the New Third Board. The restructuring has achieved significant results. Five years later, the annual sales reached 180 million yuan, an increase of more than 10 times, and the annual contribution to tax revenue has also increased by more than 10 times. Last year, Ding Yixing Company once again initiated the deepening of mixed ownership reform. In March this year, private enterprises became the largest shareholder of the company.
After the second restructuring, the entrepreneurial passion and innovative vitality of the time-honored brand Ding Yixing were further stimulated, and they participated in market competition with a more proactive and flexible attitude. Nowadays, Ding Yixing Company's profit model has been adjusted from a single braised meat product processing to a "3+1+X" model. Among them, "3" refers to the three business segments of scenic spot marketing, prefabricated dishes and braised cooked food, "1" refers to the promotion and marketing of Zongzi products, and "X" refers to the iterative innovation of featured products, such as cloven hoof ham, cloven hoof rolls and featured beef under development.
Scenic area marketing is Ding Yixing's "basic plan". In recent years, in the Fengjing Ancient Town alone, Ding Yixing's Ding hooves and other permanent preservation products have achieved sales of 20 to 30 million yuan. According to the company's latest plan, starting from August this year, Ding Yixing's series of products will gradually enter well-known attractions in the Yangtze River Delta, such as Zhouzhuang, Xitang, Zhujiajiao, Qibao, etc.
The prefabricated food industry is currently a new trend and track, and Ding Yixing believes he has an advantage in seizing it. "We started out as a cloven hoof. We have been deeply involved in the Chinese sauce and brine industry for hundreds of years, which is similar to the industry of prefabricated dishes and is an expert." Zhang Yan told reporters that, in fact, three years ago, the company has begun to "test the water" in the field of prefabricated dishes. It processes prefabricated dishes for many brands. Its main products include lion's head, minced meat and eggplant, shredded pork with fish sauce, black pepper beef, Fried fish slices with wine sauce with soy sauce, Kung Pao chicken, sweet and sour chops, and more than 10 kinds of products. At present, the monthly sales are more than one million yuan. Among them, Ding Yixing's fish flavored shredded pork, Kung Pao chicken, and Fengjing Ding Ti were also included in the list of the first batch of national prefabricated dishes listed in the 2022 exhibition. Next, the company will expand its production capacity, establish its own brand, and simultaneously focus on the B-end and C-end.
At the same time, Ding Yixing is also accelerating its layout in the field of braised and cooked foods. Currently, it has opened 40 stores throughout the city, with over 30 types of braised and cooked foods available for purchase every season. Among them, the Boiled -sliced cold chicken, which is now made and killed, is particularly popular with regular customers. Recently, seasonal goods such as chicken feet have also been selling better and better. Next, Ding Yixing plans to launch a series of support policies, such as the "Old Time Brands Assist College Students in Entrepreneurship Plan", to promote the opening of more Ding Yixing stores with light assets, and make them entrepreneurial projects that help college students, demobilized soldiers, young couples, and other groups become prosperous together.
Ding Yixing has been seeking innovation in the inheritance of the leading product, "Ding Ti". A few years ago, in response to the new demand for healthy eating among consumers, Dingti made bold attempts in terms of specifications and flavors, and developed various flavors of small packaged leisure food. However, the effect is not significant. Now, after sedimentation, the small packaging leisure food series has only retained three products: original flavor, crystal, and spicy. However, innovative products such as Ding Ti ham, Ding Ti rolls, and cake Ding Ti still occasionally bring surprises to the market.
The new mechanism brings new vitality. Combining its own advantages and seizing new tracks, century old brands are making a comprehensive attack. And such "daring to explore and try" will inevitably "explore" new possibilities and "try" new highlights.
