Leading in the new "digital" track, famous and old business districts in Shanghai | Yu Garden Lantern Festival | Shanghai
During this year's Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Festival, a group of "slow broadcast" of Yu Garden Lantern Festival was "hot" online! In the live broadcast, the night scenery of Jiuqu Bridge in Yu Garden is played. From a bird's-eye perspective, surrounded by quaint old buildings, colorful lights based on the auspicious beasts in the Classic of Mountains and Seas illuminate the Jiuqu Bridge area, as if in a dream. At this moment, the bridge deck is crowded with tourists watching the lights. At this moment, a divine dragon draped in rosy clouds leaps into the scene and roams over the Jiuqu Bridge. A golden mysterious bird hovers in the sky, and prayer lamps rise up one by one, lighting them up and emitting "blessings"... Many first-time viewers of this live broadcast will find it fascinating: the old buildings, colorful lights, Jiuqu Bridge, and tourists watching the lights in the video are all real scenes, while the dragon, mysterious bird, and flying prayer lamps are all virtual scenes, but lifelike, as if they were real. Behind this group of "slow live streaming" is actually a clever combination of AR technology and real-life scenarios.
Quietly, Yu Garden Business District, a well-known old business district in Shanghai, is leading the way in a new track! In January this year, Yu Garden Business District was shortlisted in the first batch of 12 national demonstration smart business districts released by the Ministry of Commerce, and it is also the only business district shortlisted in Shanghai.
Going to traditional business districts is nothing more than buying, buying, and looking around; However, thanks to the "blessing" of digital technology, new links have been established between tourists and Yu Garden, and new playing methods have emerged.
"Yu Garden Lantern Festival can still be seen like this!" This year, many tourists who went to Yu Garden to see the colorful lanterns during the Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) expressed this feeling. At the edge of Jiuqu Bridge, scan the QR code and click on the "Cloud Tour of Mountains and Seas, Strange Yu Ji" mini program, which integrates six major functions: park tour AR guide, lantern riddle competition, smooth lantern tour, mountain and sea picture book, AR experience, AR slow live streaming, etc. Holding a mobile phone and facing the real Jiuqu Bridge, in no time, the virtual divine birds and auspicious beasts will be summoned to hover and run in the picture.
At the Yu Garden Lantern Festival, the "nine color deer" lantern in the "Classic of Mountains and Rivers" was loved by tourists, and the image of "her" was also created as a digital collection "auspicious white deer". It was sold online through the third-party platform "Jingtan", and 10000 were snapped up in two hours, all sold out. Liu Yang, vice president and chief technical officer of Yu Garden and BFC, led the team to develop the digital collection platform of Yu Garden. Recently, they have connected the digital collection platform of the Grand Yu Garden to AIGC's ability to create cultural maps, making creation more convenient and easier. Users can independently generate exclusive digital collections with elements of Yu Garden through this platform.
![Leading in the new "digital" track, famous and old business districts in Shanghai | Yu Garden Lantern Festival | Shanghai](https://a5qu.com/upload/images/8b6f2592bec49cdea56d8d6bad9dcd51.jpg)
Utilize digital technology to continuously provide users with more convenient services. For example, the Yu Garden Mall has eight doors, and the internal movement line is complex. Many people who come to Yu Garden for the first time often cannot find the place they want to go, and do not know how to visit Yu Garden "without going back". In the Yu Garden applet, AR navigation is now widely used by tourists, improving the experience of visiting Yu Garden.
With the blessing of technology, tourists have a brand new travel experience, and as business district operators, what is more important is: what can digitalization bring to the operation of business districts? This is also the underlying logic that supports operators in building smart business districts. Yu Garden Business District has been preliminarily explored.
Taking the group of "AR slow live broadcast" of Yu Garden Lantern Festival which was popular on the Internet during the Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Lantern Festival as an example, the cumulative number of viewers exceeded 140 million, and the offline AR interaction experience exceeded 800000. Under clever design, traffic is transformed into sales. Liu Yang told reporters that through the interactive experience activities of "AR Slow Live" and "AR Offline Experience", more than 3 million coupons were distributed to attract users to consume offline. At the same time, products related to lantern festivals and festivals also received a lot of exposure and promotion. During the lantern festival, the sales of many online products increased significantly. During the "AR slow live broadcast" period, rabbit lanterns alone sold for about 300000 yuan, and there was a phenomenon of "one lamp difficult to obtain".