Key industries are developing rapidly, and Putuo's cultural and creative industry has achieved new breakthroughs in the first half of this year

Release time:Apr 16, 2024 04:33 AM

The reporter learned from Putuo District that since the beginning of this year, the cultural and creative industry in Putuo has shown strong momentum, and the cultural market has continued to heat up. The layout of key industries such as digital advertising, film and television performance, gaming and esports, and creative design has gradually improved, and the economies of scale have further enhanced.

According to the Shanghai Cultural and Creative Industry Classification Catalogue, the cultural and creative industry in Putuo District achieved a district level tax revenue of 1.35 billion yuan in the first half of the year. The cultural and entertainment industry achieved a revenue of 775 million yuan, a year-on-year increase of 29.8%; The advertising industry achieved a revenue of 12.304 billion yuan, a year-on-year increase of 28.2%; The travel agency industry achieved a revenue of 336 million, a year-on-year increase of 152%.

Focusing on key industries and continuously advancing in depth

At present, Putuo District is actively undertaking the strategic goal of building Shanghai into an "international digital advertising city", making every effort to become a "Shanghai digital advertising industry benchmark demonstration area", and has gathered thousands of high-quality enterprises such as LeoDigital, Kwai Magnetic Engine, Drama Star Media, Flying Book Shennuo, etc.

Key industries are developing rapidly, and Putuo's cultural and creative industry has achieved new breakthroughs in the first half of this year

In April of this year, the Shanghai Digital Advertising Park officially opened at the Zhenru Sub Center, with a 4000 square meter public space that integrates multiple service functions such as shared office, shared live streaming, exhibition display, and award release, meeting the one-stop "check-in" needs of digital advertising enterprises. In the future, the park will focus on the construction goals of being a gathering place for industrial factors, a place for leading enterprises to settle in, a place for well-known awards to be held, and a place for professional talent cultivation, further creating a favorable ecology for the digital advertising industry. In addition, Putuo successfully held the second Shanghai International MCN Conference and Quality Life Festival, further amplifying the characteristics and advantages of MCN cross-border empowerment.

In the film and television performance industry, on the basis of the gathering of leading enterprises such as Ali Film, Taopiao, Lianrui Film, Shanghai Kaixin Fried Dough Twists, Putuo has successfully introduced star attraction, a leading film and television enterprise, this year. The company has produced many excellent plays such as "Canglan Jue", "Thank You Doctor" and "Seven Seasons Luck", and the broadcast volume of mainstream video content across the whole platform has exceeded 35 billion. Taopiaopiao, Alibaba Pictures, Lianrui Pictures, and others have respectively participated in the production and distribution of popular films such as "Wandering Earth 2", "The Disappearing She", "All in One Thing", and "I Love You!".

The Zhenruhaixin Theater under construction will serve as the resident performance theater of Happy Fried Dough Twists in the future, and effectively improve the quality performance space and public cultural service supply in northwest Shanghai. In addition, Putuo District, together with the Shanghai International Film and Television Festival, on the basis of the "Internet Film and Television Summit" held for many years in a row, has newly upgraded the "Digital Film and Television Experience Exhibition - Super Sense Pilot Field", and comprehensively presented the important support and application results of digital empowerment for the film and television industry through VR, AR and other cutting-edge audio-visual technologies.

Under the strategic layout of Shanghai's continuous construction as the "global esports capital", Putuo is also accelerating the construction and development of the gaming esports industry system.

Currently, high-quality enterprises such as Pok City, Meiyedi Software, Yaojing Culture, and Buming Technology are gathered, covering various fields such as engine research and development, game development, and club management. The Shanghai KPL Esports Center, located in the Changfeng area, serves as the official home stadium of the Honor of Kings Professional League, hosting over 200 matches annually and receiving over 250000 spectators. It is an important display platform for showcasing the atmosphere of Putuo Esports and establishing the Putuo Esports brand. This year, the venue has hosted various events related to the 2023 King of Glory Professional League Spring and Summer tournaments, with over ten million online and offline views. While carrying the enthusiasm of esports enthusiasts to watch, it has also achieved regional drainage, effectively leveraging the consumption vitality of surrounding commercial facilities such as catering, accommodation, entertainment, retail, and the cultural and creative market.

Relying on the widespread application of emerging digital technologies, the creative design industry in Putuo has formed a new business model with design as the core and technology as the support, collaborating with multiple subjects and media. It has gathered a group of excellent enterprises such as Butong Technology, Weimai Technology, Chengtang Culture and Tourism, and Qiwai Culture. At the same time, Suhe Dream Cube, built by Oriental Pearl TV Tower Group, has started its construction project in the first half of 2023. The project is designed by internationally renowned architect Ma Yansong. After completion, it will become a cultural complex with short video ecology, anchor talent incubation and other functions.

Enhance the energy level of the park and empower industrial development

Putuo is deeply exploring the leading role of cultural and creative parks as important carriers and spaces for industrial development, actively promoting digital transformation, brand upgrading, and ecological construction. After key cultivation, the park has formed a vivid pattern of distinctive and competitive development, not only serving as a gathering place for cultural and creative enterprises, but also becoming a diversified public space that integrates art, commerce, and tourism.

Suhe Dream Cube

In the 2023-2025 Shanghai Municipal Cultural and Creative Industry Park/Space Assessment and Accreditation, a total of 7 cultural and creative parks/spaces in Putuo were recognized at the municipal level, with a record high in number.

Not long ago, Putuo District released the "Implementation Plan for Promoting High Quality Development of Digital Advertising Industry in Putuo District", which clearly provided breakthrough support in rent subsidies, high-level talents, financing guarantees, and other aspects.

It is reported that in the next step, the Putuo District Cultural and Tourism Bureau will focus on the construction of the "Banmasuhe" brand, focusing on key areas of the cultural and creative industry, brand activities, platform carriers, special policies and other measures, continuously optimizing the business environment, and making precise efforts to attract and attract talents, making new and greater contributions to promoting the high-quality development of Putuo.

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