Jing'an launches the "Art Suzhou River" brand, attracting art institutions to gather along the Suzhou River in Shanghai | Art | Jing'an

Release time:Apr 14, 2024 06:14 AM

Jing'an Su River Bay covers an area of 4.2 square kilometers, with a total historical building area of 500000 square meters. It has 17 protected neighborhoods, 170 cultural and tourism resource points such as museums, art galleries, and cultural new spaces. It is a unique waterfront vitality center in the central urban area that combines both sides of the river and the West, attracting top art institutions such as Shanghai Sotheby's Space, Ullens Museum of Art, Fotografiska Exhibition Hall, and Headless Gallery to settle in, forming a composite art ecosystem. The artistic level of Suzhou Bay area will be further improved. On the 16th, the "Art Su River" brand in Jing'an District was launched, which will comprehensively promote the construction of the Su River Bay cultural and artistic ecology by exploring the value of historical buildings, increasing public cultural facilities, hosting cultural festivals and competitions, and attracting high-end art industries, making the Su River Bay area an important component of Shanghai's art map.

The reporter learned that the construction of the "Art Suhe" brand in Jing'an will revolve around five aspects: alliance co construction, carrier sharing, brand co creation, publicity co promotion, and policy co application, to build the Suhe Bay Art Ecological Highland and achieve a magnificent transformation of a world-class waterfront cultural area.

Focus on the co construction of art alliances. Taking the opening ceremony of the "Art Su River" as an opportunity, we will gather art institutions, auction enterprises, commercial real estate, industry leaders along the Su River, establish the "Art Su River Alliance", build the "Art Su River" APP, build a world-class cultural and artistic exchange platform, and achieve resource sharing, complementary advantages, and win-win cooperation.

Focus on sharing spatial carriers. From the perspective of regional layout, the 41 and 42 plots of OCT, the Sihang Warehouse, and multiple cultural and creative parks and commercial spaces in Jing'an International Center can release nearly 37000 square meters of space carriers, and can be used for nearly 80000 square meters of office space in the art peripheral industry. From the perspective of spatial layout, upgrading and iterating characteristic carriers such as Tianhou Palace and Shenyuli will create a cultural space of traditional and modern rebirth. From the perspective of planning and layout, more space will be released, such as the joint review office and the China Resources Huafa plot, providing exhibition and shared space.

Focus on brand activities for co creation. Centered around themes such as "Strolling on the Su River", "Dramatic Su River", and "Poetry and Painting of the Su River", the Shanghai version of the "Along the River during the Qingming Festival" cultural and tourism experience is reproduced. Combining with the Su River water route, plan the Su River micro tour route, and create "one district, one shoreline, and one brand"; Relying on the resource advantages of Jing'an Modern Drama Valley, we will launch Suhe Drama to expand new space for performing arts; Encourage the creation of excellent literary and artistic works such as poetry, music, opera, and art on the theme of Su River. Create a waterfront corridor full of artistic vitality, and hold domestic and international exhibitions and competitions such as the Jing'an Shanghai International Light and Shadow Festival, Jing'an Modern Drama Valley, International Sculpture Exhibition, International Tea Culture Tourism Festival, Jing'an Cultural Tourism Consumption Season, and International Rowing Festival. Support the hosting of international art exhibitions such as the Suhe Art Biennale, the first Chinese solo exhibition of Mattis, the world's largest trend art exhibition BTS, and the Sotheby's Auction series.

Focus on promotion, integration, and co promotion. Plan an overall image promotion plan for "Art Su River", expand new media platform resources, launch a VR navigation map of Su River Bay waterfront, and achieve digital cultural and tourism cloud service models such as "5G+VR navigation+Su River Bay story"; Design an artistic map of the entire Su River and expand the Su River Bay circle of friends.

Focus on upgrading support policies. For art institutions that meet the requirements of creating new consumer scenarios, Jing'an District will provide a one-time reward of up to 1 million yuan; Encourage art institutions to apply for the "Jing'an Cultural Development Special Fund" and provide a special subsidy of up to 800000 yuan for cultural and tourism projects that meet the application requirements; Encourage art institutions to apply for national and municipal "copyright demonstration units" and enjoy honors and corresponding rewards after being awarded.

"In the future, Jing'an will encourage globally renowned institutions to hold various international exhibitions of high-quality modern and contemporary art, support high-level international artistic and cultural activities, and focus on building a waterfront art corridor and art ecological highland with global influence." said the relevant person in charge of the Jing'an District Cultural and Tourism Bureau.

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