Is it a century old brand that leads the cheese industry by mixing and matching? Miao Ke Lan Duo Joins Hands with Martell to Release a Cheese and Ice Cream Consumption | Brand | Industry Leader
On August 23rd, Mykolando and Madier signed a strategic cooperation ceremony at Mykolando's Shanghai Jinshan factory. The century old brand and the leading brand in the cheese industry began a two-way journey, and will continue to explore new cheese product lines in the future. On the same day, both sides also teamed up to release a co branded internet celebrity product - Cheese and Ice Cream Stick.
Madier is one of the earliest high-end cold drink brands in China, founded by French Jew Casper in Harbin in 1906, with a history of over 100 years. For over a hundred years, Madier ice cream has adhered to high-quality ingredients and has become one of the high-end brands in China's ice cream market. Nowadays, the joint creation of cheese and ice cream has sparked innovative sparks.
It is reported that the design of this co branded cheese ice cream is a 1:1 proportional replica of the product design of the Miaoke Blue Duo cheese stick, further deepening consumers' understanding of the image of the cheese stick. The raw material is the cream cheese, which is the cheese raw material of Micolando. At the same time, it is matched with imported raw materials such as New Zealand milk powder and the fortified formula of cow milk, without adding pigment and essence. It follows the health pursuit of modern people, with a small burden of 65g. It is also more suitable for the needs of urban women. The taste is soft and full of cheese flavor. From the perspective of packaging style, this product also has a more European romantic style and brand attributes.
It is understood that this cooperation is just the beginning. In the future, both parties will continue to launch new products such as small packs and family combos for more possibilities and scenarios of cheese and ice cream. At the same time, they will upgrade and optimize products for young people, promote the continuous iteration of the existing version 1.0 products, and further enrich people's taste experience. The joint product released today is expected to become synonymous with healthy and high-quality cheese and ice cream.
Industry insiders pointed out that in recent years, a large number of new consumer brands have been born and risen. They carry the online celebrity gene under the Internet model, and meet the growing demand for fresh consumption of the new generation of people with unique mix and cross border strategies. Innovative products and models, ultimate word-of-mouth establishment, ultimately forming a large number of independent sharing among consumers, and a complete closed loop bringing tremendous explosive sales effects to products and brands. And Miaoke Lando is actively trying such new paths and methods.
"This cooperation with Madier is just a small step in the cheese+strategy," said the person in charge of Mykolando. Mykolando is accelerating the implementation of its diversification strategy. On the one hand, it is vigorously expanding its dining table strategy represented by core products such as cheese slices and mozzarella, and improving the construction of the TO B-end catering industry and TO C-end home dining table consumption scene system. On the other hand, Mykolando is actively creating the "cheese+" strategy, allowing cheese to combine with more new consumer products, such as cheese+modern tea drinks, cheese+coffee, cheese+modern baking, to achieve cheese+co creation of more new consumer categories.
