How to visit a high-end property with a property fee of 20 yuan per square meter? In this district of Shanghai, we need to visit 150000 residential communities | residents | Cuihu

The "Original intention connects thousands of households, serving zero distance" large-scale visit is being carried out in Huangpu District, with grassroots cadres and community workers conducting comprehensive contact visits to all households in the district. How many companies do you want to visit? Over 150000 households. How do grassroots cadres enter the homes of residents? Recently, Huangpu District held the "Zero Distance Home · Open Wheat" event, inviting grassroots cadres to share their experiences and insights from the "Great Visit".

Starting from "termites" and bringing them closer together

The host opened by talking about a scene where a party branch secretary from a residential area interacted with residents during an interview in a certain district of Shanghai. "The secretary took us for a walk around the community, and surprisingly, a resident said to him from the window, 'Wait a minute, my family made braised chicken wings today, and I will immediately bring you a lunch box.' When we walked around again, the resident had already packed the braised chicken wings in a disposable box and put them into the secretary's hand. 'The host said that the scene could feel that the relationship between the secretary and the residents was not just a nodding acquaintance, but more like a friend.". "The original intention is to connect thousands of households and provide zero distance services." The large-scale visit is to promote grassroots cadres to reach out to the residents, establish connections with them, grasp basic information, and ask for their needs, so as to better serve the residents.

Huangpu District has a clear dual structure, with high-end residential areas and many old houses. In the residential areas of Beijing on the Bund Street, there are concentrated old houses, some of which have a history of over a hundred years. Ding Xiaolei, a member of the post-90s neighborhood committee, has the experience of thinking about what residents think.

There are many elderly residents in our residential area, and sometimes when you visit these aunties and uncles, you may ask them what their needs are, but they may not remember. There are also Shanghai aunties and uncles who want face saving, and they think that you are a stranger, and our family's difficulties do not necessarily need to be told to you. When I visit, I will take a "prediction" with me. For example, a few days ago it was Huangmei Day in Shanghai, and old houses were prone to attracting termites. I will ask them, and the neighbor's aunt will say, "Do you have termites in your house?" The situation for most residents is similar. They say "yes", and I will immediately provide prepared extermination measures. Please provide them with the contact information of the termite professional unit. Don't underestimate these trivial matters, as it may have brought elderly residents closer to me

Cao Jiong, Secretary of the Party Working Committee of Wuliqiao Street, has the understanding that "we should take resources with us". For example, the elderly care work in Wuliqiao Street is very special. When the residents' committee cadres come to their homes, they will introduce a series of elderly care service resources, and send a "elderly care map", a service card with a grid length and the registered residence police contact number printed on it. Both elderly residents living in old residential areas and those living in high-end residential areas require these elderly care service resources.

I didn't walk into the residents' homes until the fourth time

Huangpu District is located in the center of Shanghai, with many high-end real estate projects. For example, for the "Cuihu" series of buildings located in Xintiandi, the property fee of some buildings is up to nearly 20 yuan per square meter. Some high-end residential areas require swiping access cards and elevator cards, making it difficult for residents and officials to enter. How to visit?

Wang Jiaqi, Secretary of the Party Branch of Ruihua Residential Area in Huaihai Middle Road Street, gave an example: We have a social worker who is in contact with Cuihu Phase V, and he only walked into the residents' homes on the fourth visit.

The first time, the social worker called the homeowner and the homeowner said, "I'm not available recently," and hung up the phone; The second time, the social worker invited the property manager to help with the connection, but the property manager also said he was not available. For the third time, social workers adopted the method of "not entering residents' homes, but wandering in the community". The social worker picked the time for the owner to walk their dog and went to the community to meet him. The owner was a little touched, but said he was not available now and asked the social worker to come to his house at 8:30 pm; At 8:30 pm, the social worker finally came to visit. This homeowner still has his parents living in his home. The two elderly people were very happy to see the social worker because someone was chatting with them. The social worker introduced the elderly activities of the neighborhood committee and the street elderly cafeteria to two elderly people, inviting them to come and take a look.

Wang Jiaqi said, "Before entering the homes of residents, we all do 'homework' and know their basic situation. Before visiting residents, we will think about what to say to them according to age groups. We need to think about which age groups are concerned about what issues, and what services can be matched."

The "big visit" is the first half of the article, and the second half of the article aims to solve the problem. How to solve it? Various streets in Huangpu District are also exploring the most suitable way. "After the visit, our Wuliqiao Street will come up with four lists - demand list, resource list, problem list, and issue list - to coordinate and solve these problems through hierarchical classification," Cao Jiong said.

The significance of "big visits" also lies in reducing the burden and increasing the capacity of community cadres. "We have a clear understanding of the community situation and have mastered the data of residents. With the help of data-driven methods, community governance will become more intelligent and refined, enabling community cadres to reduce burden and increase capacity." said the relevant person in charge of Huangpu District.