How to govern nearly 7000 enterprises in Wujiaochang? "Finding the Building Committee in Difficulties" Becoming a Memory City for Corporate Muscles | Shanghai | Enterprises
Recently, the "University Road Limited Time Pedestrian Street" officially opened and received widespread praise, attracting a large number of visitors. Transforming this block, which has a relatively mature business model and has become a well-known check-in spot in Shanghai, into a limited time pedestrian street should attract the attention of merchants, property management, homeowners, neighborhood committees, as well as various parties such as fire safety, public security, market, and urban management. The reporter learned from Wujiaochang Street that the "Five Hearts Building Committee" created by the street has played an important role as a binder and coordinator in this process. The Building Committee, together with all parties involved, held a coordination meeting and jointly formulated the "Ten Demands and Ten Prohibitions" Civilized Business Convention, allowing this innovative business model to ultimately be successfully implemented.
Wujiaochang is one of the sub centers of Shanghai, and it is also the most concentrated area for commercial enterprises, entrepreneurial enterprises, science and technology parks, commercial buildings, and more in Yangpu District. There are currently 25 commercial buildings, 24 factories, 8 science and technology parks, more than 40 social parks and incubators in the jurisdiction, and nearly 7000 local office enterprises, accounting for about a quarter of the entire area.
"There are many enterprises and buildings in the park, making governance difficult." The relevant person in charge of Wujiaochang Street introduced that in order to better serve the enterprises in the jurisdiction, Wujiaochang has divided four areas according to the service area. In 2020, it established four "building committees" in the model of "one full-time secretary+full-time committee member+part-time committee member", including the commercial district, Xiangyin, Huangxing, and University of Finance and Economics. The Building Committee connects with enterprises at one end and various functional departments in the street, as well as property owners and property management. At the same time, it invites legal advisors, volunteers, social organizations and other forces to join forces and provide warm "doorstep" services for enterprises.
In recent years, the Wujiaochang Street Building Committee has formed a written and systematic working mechanism through practical exploration, established mechanisms for feedback on enterprise demand flow, horizontally opened up barriers among various departments, and opened up communication channels. Any demands of enterprises can be reported to the Building Committee, which will sort them out and then transfer them to various functional departments of the street. Relevant responsible cadres will supervise and ensure timely response. A staff member of the building committee said, "The service system of 'list based integration+one-stop acceptance' makes enterprises have any difficulties, and the first reaction is to come to our building committee."
To help enterprises form a "muscle memory" of finding a building committee when facing difficulties, the first step is to open up channels for information collection. According to the introduction of Wujiaochang Street, since its establishment, the Building Committee has completed over 3000 docking and visits with over 1800 enterprises in the region, and established a comprehensive "one floor, one file" information database. The street also regularly holds business district symposiums to collect various demands and opinions from enterprises, understand the current development status and pain points and difficulties of enterprises.
During a door-to-door visit, the building committee found that an Internet enterprise did not know how to carry out fire control filing during the decoration process. It immediately helped the person in charge of the enterprise to contact the department responsible for filing and approval, and invited the fire department to conduct door-to-door training for them, reducing the hassle. At a recent symposium, Pacific Forest Life proposed adding signs on the ground to attract passenger flow. "We are all underground and cannot set up signs on the ground. People who are not familiar with Wujiaochang do not know that there is a commercial street underground." The building committee followed up as soon as possible, helping the enterprise coordinate with relevant functional departments and assisting the enterprise in formulating plans.
For enterprises that have not yet settled in Wujiaochang, the building committee can still play a role in promoting investment through services. Dongda Design Group chose to register its subsidiary, Zhuyingtai Construction Technology Co., Ltd., in Wujiaochang Street due to its warm service. As of now, the Building Committee has promoted the establishment of 184 new enterprises and 62 "three landing" transformation enterprises, including 47 enterprises with a registered capital of over 5 million yuan.
In addition to building bridges between market entities and government functional departments, the Wujiaochang Building Committee also actively builds communication bridges between enterprises to help them connect upstream and downstream. The reporter learned that this month, the Wujiaochang Innovation and Entrepreneurship Competition will be launched, and the Building Committee will create opportunities for entrepreneurial enterprises to meet with leading enterprises. Leading enterprises will release project requirements, entrepreneurial enterprises will be listed and contracted, achieving a win-win situation.
