How do these streets in Shanghai change their service mindset? When the number of working people exceeds the number of living people, Huangpu District | Street | Population

Xiaodongmen Street, Huaihai Middle Road Street, and Bund Street in Huangpu District are all gathering areas for commercial and business people. When the number of working people exceeds the number of living people, how can the street promote high-quality development through efficient governance under the new demographic changes? At today's media briefing held in Huangpu District, relevant leaders from three streets in Huangpu District introduced their innovative practices.

In Xiaodongmen Street, with the completion of the new project, a group of high-quality financial institutions have successively settled in. White-collar workers have encountered transportation difficulties from the office to the last mile of the subway station. In January of this year, the "South Bund Financial Direct Bus" was officially opened and welcomed by more than 30000 white-collar workers in the jurisdiction. Later, after Haitong Securities settled in Dongjiadu Financial City, the street added one short shuttle bus on top of the original three, further optimizing the stations and routes. The person in charge of Xiaodongmen Street said that the street's approach to serving white-collar workers and enterprises is to gather more efficient social governance forces and link broader public service resources. The "South Bund Financial Direct Bus" project comes from the joint efforts of society and the connection of resources. Under the guidance of the Organization Department of the Huangpu District Committee, member units of the "Binjiang Party Building · Financial Bund" Regional Party Building Joint Conference - the Party Working Committee of Xiaodongmen Street and the Party Committee of the Bund Investment Group, led by regional party building, jointly launched the South Bund Financial Direct Link Project. The project was deeply participated by 11 regionalized party building units, including Taipao Group, Bank of Communications Shanghai Branch, Supply and Marketing Group, Orient Securities, Yu Garden Park, Foreign Enterprise Delco, Ant Technology, Haitong Hengxin, Huitianfu Fund, and Gold Exchange. Initiate joint discussions with participating units on vehicle operation and joint construction and sharing plans, provide funding and technical support, and dispatch volunteers to jointly maintain daily operation order. Finally, with the strong support of Jiushi Group, Jiushi Bus, and the District Charity Foundation, the "South Bund Financial Direct Bus" was able to operate smoothly.

Huaihai Middle Road Street has 35 commercial buildings in the area, including 16 billion yuan buildings, gathering more than 3000 enterprises and 1041 foreign-funded enterprises. The total import value in 2022 is about 46.1 billion yuan, accounting for nearly 47% of the total import value in Huangpu. The first store economy, first launch economy, and nighttime economy are flourishing and developing, with flagship stores and concept stores gathering in clusters. What services do white-collar workers in dynamic business districts need? The street has created characteristic brand activities such as "Vitality Huaihai" building sports, building culture, and building health, helping building white-collar workers broaden their circle of friends and social circles, and creating a diverse, open, and inclusive young international community. Since 2020, "Vitality Huaihai" has brought a new sports experience to more than 3600 enterprises, 35 commercial buildings and nearly 80000 white-collar workers in the area under its jurisdiction. This year, "Vitality Huaihai" has made full use of the economic effect of traffic, carried out dream linkage with top IP "slam dunk masters", built theme flash courts in Xintiandi fashion, and realized "gathering popularity, expanding traffic, promoting consumption and increasing efficiency" with the theme event landing commercial body. "Wherever white-collar workers' needs are, services are targeted," said the street manager.

The Bund Street, along with both the Bund and Nanjing Road, attracts a gathering of commercial and business people. There is a huge flow of people and vehicles near the Hengji Celebrity Mall on Nanjing Road: during peak hours in the morning and evening, non motorized vehicles have a severe tidal current at the scene; During the noon period, parking chaos caused by express delivery and takeout rush hours continues to persist, seriously affecting the safety of surrounding residents and causing distress for the mall property management. The street neighborhood committee coordinated with the property management of the shopping mall to create a space around the mall as a non motorized vehicle parking area, effectively alleviating parking difficulties. "Increase interaction and links between communities, enterprises, and businesses, guide enterprises to participate in community governance paths, and enhance the stickiness between enterprises and communities," said the relevant person in charge of the Bund Street. Not long ago, Hengji Celebrity Mall opened up its own resources and made nearly 100 square meters of indoor commercial space on the 4th floor free of charge for public welfare use. Together with the street, it created a shared space for building services and activities, and established the first physical "zero distance home" building in Huangpu District. The street has established white-collar classrooms for surrounding enterprises, regularly organizing various activities such as creative handicrafts and health lectures, and building a cultural hub for the Bund. The next step is to open an 800 square meter terrace on the top floor to create a shared space for sports and sports.