How can Party and Mass Service Stations attract more people to come and still want to come?, 20% of respondents stated that they do not understand residential areas, service stations, and party and mass organizations
"What is the Party and Mass Service Station?" "Where is it?" "What services is there?" "I have only seen signs..." This year, Minhang District included "Building 100 Home Village Party and Mass Service Stations" in the district government's practical project for the people. Currently, nearly half of the service stations have been completed and gradually put into use. However, a questionnaire survey conducted by relevant departments shows that 20% of the surveyed residents still express "not knowing" or "not knowing".
How to do this practical project well and practically, so that more people can come in, sit down, and still want to come? Recently, at the Party and Mass Service Station in the residential area of Pinyayuan, Maqiao Town, Minhang District held the first demonstration version of the Beautiful Community Party and Mass Service Station promotion event. Through the "dissecting a sparrow," the event promoted the upgrading of the community Party and Mass Service platform from version 1.0 of the "consultation and discussion meeting" to version 2.0 of the "shared and recommended beautiful community.". A full live broadcast was conducted on site for all residential villages in Minhang.
At the scene, Zhang Ting, the secretary of the Party branch in the residential area of Pinyayuan, transformed into a "beautiful recommendation officer", promoting the unique service content of the Party Mass Service Station to the outside world, and how it is becoming increasingly popular here. The short film "A Day for a Better Recommendation Officer" played on site, from the perspective of a better recommendation officer, truthfully records her hardworking and busy day as the "alleyway prime minister", capturing the scene of them rushing around to solve the urgent needs and anxieties of residents.
It is reported that in order to create a party and mass service station that satisfies the masses, the Party branch of Pinyayuan Residential Area has released 485 demand questionnaires online, and has convened more than 10 offline discussions with volunteers and resident representatives to jointly "discuss" what the party and mass service station should look like. Slowly, in the 1400 square meter party and mass service station, rooms of all sizes have different functional positioning and warm decoration, allowing different groups of people to find suitable spaces and activity content.
For example, the "after-school gas station" specially designed for community teenagers provides courses such as physical fitness, aesthetic education, calligraphy, Go, and plant science popularization, enriching students' leisure life and cultivating children's interests and hobbies.
For example, the "Flower Young Youth Station" carefully planned for young people in the community holds activities such as parent-child baking, yoga, guqin, public flower market, and warm afternoon tea, helping office workers empty their brains, recharge their bodies, and add vitality to their youth.
In addition, the "Migratory Bird Guardian Station" specially developed for the warm heart of elderly people in the community provides services such as elderly meal preparation, traditional Chinese medicine health preservation, and community medication, providing convenience for the daily life of the elderly and enjoying the golden age of "migratory birds"
"About 20% of the elderly residents in our community come here with young people, just like migratory birds. In the process of building the Party and Mass Service Station, we have fully absorbed the needs of the elderly population and designed corresponding activities, so that the service content of the Party and Mass Service Station can cover all age groups." Zhang Ting said.
Although the Party and Mass Service Station has been built, Zhang Ting is more concerned about how to make full use of the space? How can services extend their reach? How to keep the content updated? How is the activity suitable for all ages? Can the Party and Mass Service Station truly become a beautiful home where everyone's activities and emotions cannot be separated? This requires a "super capable team" to operate and maintain.
It is reported that in recent years, the Pinyayuan residential area has specially incubated the local community affiliated social organization "Le Pei Public Welfare", and formed the "Super Team" of community young homeowners, with a total of 35 backbone members. At present, the courses provided by the Party and Mass Service Station, including picture books, cuisine, handicrafts, and popular science, are all planned by "Le Pei Public Welfare" and taught by members of the "Super Ability Team".
It is worth mentioning that every time the activity registration information is released on the community's WeChat official account, the number of activity places is "second light", and the demand exceeds the supply. What's even more gratifying is that there are over 1000 active owners in the "Super Team" activity group, offering over 500 courses and serving more than 10000 residents.
At this promotion meeting, representatives of party members and volunteers from the "Super Power Team" also issued an initiative, hoping that residents and friends can take the opportunity of the opening up of the Party and Mass Service Station to the outside world, go out of their homes, join the volunteer team, leverage their strengths, and deliver services to the hearts of the people. "I hope that the 'Superpower Team' can continue to expand and help party and mass service stations link resources more widely, allowing small 'physical spaces' to generate more wonderful' chemical reactions'," Zhang Ting said.
At the event site, expert teams, resident representatives, and others gathered together and sparked a "brainstorming" in the form of a roundtable meeting. Everyone transformed into partners of a beautiful community, exploring the construction of a better life from different perspectives, and how to make the Party and Mass Service Station better play its role.
"This is the first beautiful promotion event in the entire district. Next, after the completion of each village party and mass service station, a promotion event of this kind will be held, with a total of 100 events." The person in charge of the Minhang District Party Building Service Center stated that each station will carry out a beautiful promotion according to the "Five Ones" action plan, which means "inviting a group of residents who have never walked into the party and mass service station, opening up channels connecting each resident, creating a beautiful promotion film, forming a team of beautiful recommendation officers, and forming a beautiful service list", effectively improving the awareness of the party and mass service station, allowing more people to come in, sit down, and be willing to come again. ".
