Even famous chefs have brought in authentic ingredients, and "Sha County Snacks" have come to Pudong Binjiang to hold a food festival. Skills | Masters | Food Festival
20 masters of intangible cultural heritage inheritance and craftsmanship, including flat meat, crystal roasted wheat, and gold wrapped silver, made their debut in Pudong with over 30 authentic Shaxian snacks. On the evening of June 29th, the "Pudong Night Riverside -2023 Fujian Sanming Food Festival" was launched at Tangqiao Dongjiang Cultural and Sports Park. The event, which lasts for 5 days, not only helps to enhance the regional awareness and brand recognition of Sanming among Shanghai citizens, but also brings a new experience of nightlife to Shanghai citizens.
Shanghai is an important market for snacks in Shaxian County. As an important carrier, Shaxian Snacks has over 4000 stores, 119 franchise stores, and 12000 employees in Shanghai, with an annual revenue of over 2.8 billion yuan. For this food festival, 20 intangible cultural heritage inheritors and skilled craftsmen from Sanmingsha County, Fujian Province will perform on-site, making over 30 authentic delicacies such as flat meat, crystal roasted wheat, and gold wrapped silver.
![Even famous chefs have brought in authentic ingredients, and "Sha County Snacks" have come to Pudong Binjiang to hold a food festival. Skills | Masters | Food Festival](https://a5qu.com/upload/images/139ded84b3a5a46af177bac35e2100ce.jpeg)
Among them, Jin Bao Yin is a popular snack in the Fujian Taiwan region. It has a beautiful appearance, a fresh and fragrant taste, and a strong and elastic surface. It is filled with pork, cabbage, shrimp skin, bamboo shoots, etc., and has a very rich taste.
Shaxian roasted wheat has thin skin and many fillings, small and exquisite, and crystal clear. The use of raw materials, production techniques, and steaming methods are significantly different from those in other places. A meat filling made by mixing diced meat, bamboo shoots, and shiitake mushrooms, wrapped in a skin that is rolled out crystal clear and can be blown and broken. When first released from the cage, it is squeezed together one by one, and then dipped in the unique soy sauce of Shaxian. It is fresh, smooth, and delicious.
![Even famous chefs have brought in authentic ingredients, and "Sha County Snacks" have come to Pudong Binjiang to hold a food festival. Skills | Masters | Food Festival](https://a5qu.com/upload/images/224183a27ee11de50c9f99a152491945.jpeg)
In addition, more than 20 famous and excellent products from Shaxian, such as dried noodles, chili sauce, and red border tea, as well as over a hundred unique agricultural products such as Jianning Bailian, Ninghua Helong Gongmi, Yong'an dried bamboo shoots, and Datian Meiren tea, will also be showcased on site, allowing citizens and tourists to experience the unique charm of the "snack city" without leaving Shanghai.
It is reported that during the entire food festival, 70 specialty stalls will be set up, including the Sanming Special Exhibition, Sanming Cuisine, Shanghai Cuisine, and specialty cultural and creative activities. Internet celebrity check-in points will also be set up to gather iconic buildings and mascots from the two cities. Intangible cultural heritage projects from all over Sanming will be showcased in the Pudong Binjiang area; A batch of Sanming boutique tourism routes and high-quality cultural and tourism investment projects will also be on site, showcasing the new vitality of Sanming cultural and tourism in depth.
![Even famous chefs have brought in authentic ingredients, and "Sha County Snacks" have come to Pudong Binjiang to hold a food festival. Skills | Masters | Food Festival](https://a5qu.com/upload/images/f1b51889fc8075355d9d01afdc64745c.jpeg)
The theme of this event is "Deep Love between Shanghai and Ming". Under the guidance of the Shanghai Municipal Commission of Commerce, the Fujian Provincial Department of Commerce, the People's Government of Pudong New Area, and the People's Government of Sanming City, it is jointly organized by the Pudong New Area Cultural and Tourism Bureau, the District Cooperation and Exchange Office, the District Commerce Committee, the Tangqiao Street Office, the Sanming City Commercial Bureau, and the People's Government of Shaxian District. All parties aim to enhance the promotion and cooperation of culture, business and tourism between Shanghai and Ming through the popular carrier of food, and help Pudong promote the development and innovation of the night economy.