Elderly people holding this type of card can purchase it. Time honored restaurants have launched 60 "elderly assistance packages", including the "elderly assistance package" on Yunnan Road Food Street

Release time:Apr 14, 2024 07:07 AM

At 11:00 this morning, Mrs. Qu, who was over 80 years old, walked five minutes from her home to "Little Shaoxing" on Yunnan Road for dinner. At the cashier's window, she checked the service menu for the elderly that had just been put out that day and ordered a "set meal for the elderly B": a Boiled -sliced cold chicken, a bowl of noodles mixed with scallion oil, and a full-color blood soup. The original price was 32 yuan. She took out a blue "Bund Street Service Card" and asked the cashier to swipe it on a dedicated card machine to enjoy a 15% discount, just pay 27 yuan!

Starting from the 18th, under the leadership of the Civil Affairs Bureau of Huangpu District, 10 brands and 12 stores under Xinghualou Group have all become "time-honored elderly restaurants", launching various distinctive "elderly assistance packages". Huangpu elderly can enjoy affordable benefits in these "time-honored elderly restaurants" with the elderly assistance service card applied for in the community.

Elderly people holding this type of card can purchase it. Time honored restaurants have launched 60 "elderly assistance packages", including the "elderly assistance package" on Yunnan Road Food Street

Under the guidance of the waiter, Aunt Qu sat in front of an aging friendly dining table. This set of dining tables has been renovated with a circular edge, equipped with anti slip strips, and grooves for storing crutches, making it convenient for the elderly to sit safely. In no time, the waiter brought the "Elderly B Package". The fragrant leek noodles, the yellow Boiled -sliced cold chicken and a bowl of duck blood soup with egg shreds floating on them are all full of weight.

Aunt Qu is an elderly person who lives alone. She usually cooks alone and can basically solve her three meals a day. However, due to the hot weather in Shanghai recently, sometimes she doesn't want to go to the kitchen and will go to nearby time-honored brands for a change of taste. On that day, with this elderly care service card, you can enjoy discounts when dining at time-honored brands. Aunt Qu thought it was quite affordable: "I heard that other time-honored brands also have elderly care services, and I can take turns eating them one by one in a few days!"

Solving the difficulty of dining for the elderly is one of the focal points of Huangpu District's service for the elderly. "Every inch of land in Huangpu District is precious, and it is difficult to find space for community canteens. In recent years, with the acceleration of urban renewal, some original community canteens have also been demolished and closed. However, there are many time-honored brands in Huangpu District, and the taste is favored by the elderly, and the price is also easily accepted by the elderly. Therefore, we are exploring cooperation with time-honored brands, leveraging their existing operational resources and various social resources to provide more diverse and high-quality meal assistance services for the elderly." said Yang Ying, Deputy Director of the Huangpu District Civil Affairs Bureau.

Previously, Huangpu District conducted a "water trial" in Wuliqiao Street, transforming five time-honored restaurants including Da Fu Gui into "time-honored elderly restaurants" and launching package services and discounts for elderly residents, which were well received. At present, more than 10000 elderly people in Wuliqiao Street have applied for elderly assistance service cards, and the five restaurants have 1000 elderly residents dining daily.

Starting from the 18th, the batch of "time-honored senior restaurants" launched by Huangpu District are all under the Xinghualou Group's brand time-honored brands, including 10 brands and 12 stores, including Xiaoshaoxing, Wufangzhai, Yanyunlou, Hongchangxing, Deda, Dexingguan, Dahuchun, Xiandelai, Xiaojinling, and Laozhenghe, mainly distributed on Yunnan Road and Shanxi Road. Yunnan Road is the most concentrated with 10 stores, almost covering all the old and famous restaurants along the street. The reporter roughly counted the elderly assistance packages launched by these stores on the same day, with over 60 varieties!

"We have conducted research on various time-honored brands before, combining dishes with high order rates from elderly customers with their specialty dishes, and launching a new set of elderly assistance meals, which are cheapest at only a dozen yuan. The meals are full of ingredients, and the dishes in the set meals are the same as those without discounts, ensuring that the elderly eat well and fully," said Zhang Zhihua, Deputy Manager of the Marketing Department of Xinghualou Group.

At the Xiaoshaoxing store, the reporter saw a menu of 9 sets of elderly assistance packages placed at the checkout counter. Boiled -sliced cold chicken is the signature product of Little Shaoxing. The store launched three Boiled -sliced cold chicken packages: Boiled -sliced cold chicken with soup or noodles or Dim sum and Congee, with a discount price of 23 yuan to 27 yuan. Other special snacks include the cheapest small Wonton with Spring rolls, which is only 15 yuan at a discount. "Recently, the weather is hot, and Wonton with sesame sauce is very popular with panchromatic blood soup. We also included it in the set meal, which is only 23 yuan at a discount." The store manager of Xiaoshaoxing said.

At 11:30 noon, the DeDa Western Restaurant on Yunnan Road opened for lunch. "We usually have a lot of tourists and old customers here, especially some elderly residents who bring the third generation to reminisce." Store manager Dai Lijun said that this time, DeDa has launched 7 sets of elderly assistance meals, all of which are DeDa's classic and signature dishes. For example, fried pork chops, cream baked chicken and other signature dishes, corresponding sets have been launched, and the prices are very affordable. In addition to fried pork chops and cream baked chicken, there is also a small DeDa salad, one Luo Song soup, and two pieces of garlic bread, which are discounted for 40 yuan and 47 yuan respectively. "

In the future, the elderly assistance packages launched by time-honored restaurants will also be adjusted according to the taste of the elderly. "At present, multiple 'time-honored elderly restaurants' are equipped with card machines, which can record information such as the number of diners, price, and food items by swiping the elderly assistance card. After running for a period of time, time-honored brands will actively listen to the dining suggestions of elderly customers, and based on this information data, adjust the currently provided packages and launch more packages that satisfy and reassure the elderly." Zhang Zhihua said.

The Civil Affairs Bureau of Huangpu District currently collaborates with time-honored catering enterprises, charitable foundations, elderly foundations, Shanghai Zhipin Public Welfare Foundation, and AIA Insurance Company to establish the Huangpu District "Elderly Dining Assistance Alliance". Through exclusive areas, exclusive catering, and exclusive discounts, the alliance aims to create a time-honored elderly restaurant. 22 time-honored stores have joined, and it is expected to increase to 30 by the end of the year. Yang Ying said that after cost estimation, time-honored enterprises are confident in attracting more elderly people from the community to consume with high-quality and affordable food services, thereby achieving a balance between economic and social benefits and achieving sustainable development. The District Civil Affairs Bureau will also design a top-level system to provide appropriate gradient rewards to "time-honored senior restaurants" based on customer supply, encouraging restaurants to provide better meal assistance services.

It is reported that elderly people aged 65 and above in Huangpu can apply for an elderly assistance service card with the "Huangpu Pentagon" logo in the community. With the card, they can cross streets and brands to enjoy the benefits of the "time-honored elderly restaurant". At present, the elderly in Wuliqiao Street and Bund Street have become the first beneficiaries of universal services in the entire district, and the application for elderly assistance service cards in other streets is also being gradually promoted.

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