Developing contract agriculture to promote farmers' income growth, Chongming opens a new e-commerce industrial park | e-commerce | orders

Release time:Apr 14, 2024 00:46 AM

On June 30th, another e-commerce industrial park was unveiled and established in Chongming District. This e-commerce industrial park called "Beishuangyunliu" is located in Beishuang Village, Gangxi Town, Chongming District, covering an area of 180 acres with a building area of 5000 square meters. In the future, this e-commerce industrial park will establish an operating model of "e-commerce live streaming+rural collective economic organizations+cooperatives", continuously developing and strengthening village level collective economy, and promoting farmers' income growth.

Gangxi Town is located in the central part of Chongming Island, with obvious ecological advantages and a forest coverage rate of 39.8%. The town has more than 50 hotels and homestays, nearly 50 cooperatives, and more than 80 kinds of fruits and vegetables throughout the year, including "Herm è s in the Orange" red beauty orange, Snow White strawberry, Rose Queen grape, colorful tomatoes, Lingzhi and other characteristic agricultural products. In order to push these characteristic agricultural products to a larger market, e-commerce industrial parks have emerged.

Developing contract agriculture to promote farmers' income growth, Chongming opens a new e-commerce industrial park | e-commerce | orders

The reporter learned that the "North Double Cloud Flow" e-commerce industry park is planned with functional areas such as product display center, warehousing and logistics center, e-commerce enterprise planting demonstration base, e-commerce live streaming training base, etc., which can provide marketing planning, operation hosting, brand packaging, talent cultivation and other services for settled enterprises. At present, the industrial park has two self owned brands: "Chongming Good Taste" and "Chongyan Selection". "Chongming Good Taste" mainly sells Chongming cultural and creative products, traditional handmade pastries, etc; Chongyan Selection mainly sells Chongming's unique fresh fruits and local agricultural products, including grapes, Cuiguan pears, peaches, dragon fruit, and reed.

The relevant person in charge of Gangxi Town told the reporter that relying on online platforms such as Tiktok, WeChat and Taobao, the park has promoted agricultural products by means of live broadcast with goods, and has formed long-term cooperative relations with many logistics companies such as Shunfeng and Jingdong. "At present, the park has signed cooperation agreements with 22 cooperatives, completed 259 live broadcasts last year, and sold over 100000 boxes of fruits and vegetables online, effectively driving farmers' income growth."

In the future, the park will continue to develop contract agriculture through the standardized operation of "six unifications". For example, unified seedling supply refers to determining the agricultural products to be sold in the next season based on the analysis and statistical results of e-commerce live streaming data. Farmers "determine production based on sales" and determine the types of agricultural products to be planted according to market demand. After the seeds or seedlings required by farmers are selected by the town agricultural technology center, they are uniformly provided by rural collective economic organizations. Unified brand packaging refers to the collection and procurement of agricultural products by rural collective economic organizations, and the centralized use of "Chongyan Selection" brand packaging. Unified guaranteed sales refer to the signing of a guaranteed sales agreement between the park and rural collective economic organizations, with classified and graded pricing for sales. For example, newly launched white jade rice costs 3 yuan/500g, and Zhongnuo No.2 corn costs 2.6 yuan/500g, with a commitment that the selling price will not be lower than 2 yuan/500g after the products are centrally launched in the later stage. In addition, unified technical guidance, unified product standards, and unified marketing settlement will also significantly improve the standardization and standardization level of agricultural production. At present, in the three villages of Beishuang, Panxi, and Xiexi in Gangxi Town, this development model of contract agriculture has begun to be piloted and promoted.

"We adhere to innovative development and rely on our own resource endowments to create a new highland for regional e-commerce development. We will provide high-quality entrepreneurial conditions and service platforms for enterprises, and the seeds of the agricultural tourism e-commerce industry will definitely bear fruitful results here in the future." said Gu Yehua, the mayor of Gangxi Town.

Introducing live streaming e-commerce into agriculture and promoting characteristic agricultural products through e-commerce channels and platforms has become one of the characteristics of agricultural development in Chongming District. Before the establishment of the "Beishuangyunliu" e-commerce industry park, the Chongming world-class ecological island e-commerce live streaming park located in Chenjia Town, Chongming District, and the C77 cultural and creative industry park located in Zhongxing Town, Chongming District, all focused on e-commerce live streaming business. Chongming District also introduced special policies to support live streaming e-commerce. "Recently, the online new economy has flourished, and the live streaming economy has stimulated new vitality in consumption. Through this new form of live streaming, we hope to let more people understand the story of Chongming, the beautiful scenery of Chongming, Chongming cuisine, and Chongming ecological agricultural products, achieving a win-win situation between production and sales," said the relevant person in charge of Chongming District.

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