Deepen the layout of the Chinese commercial office market, Kaide releases the office brand value system Enterprise | Brand Value | Commercial Office
Recently, Kaide Group launched its office brand and launched its brand value system at Raffles North Bund. The third salon of the 2023 "Kaide New Gathering" series and the theme discussion of "Office and Urban Coexistence" were held on the same day.
It is understood that in recent years, with the changes in market environment and user groups, corporate customers have a more diverse demand for office products. Kaide continuously innovates office spaces and solutions, launching a professional, connected, and community-based 3C office brand value system to better face changes in the market environment and user groups, meet the diverse needs of enterprise customers for office products, and promote high-quality development.
Pan Zixiang, CEO of Kaide Investment, said, "Commercial projects are an important part of Kaide's diversified asset portfolio and an important area for us to continue seeking investment opportunities in China. As professional asset managers, we are committed to creating high-quality assets, bringing more leading products to the market, creating long-term value and sustainable returns for stakeholders. The launch of Kaide's office brand is an important step in deepening our layout in the Chinese commercial market."
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The relevant person in charge of Hongkou District stated that Kaide Group, which has been rooted in Hongkou for more than ten years, has participated in and witnessed the rapid economic and social development of Hongkou. Hongkou District will become a business partner for enterprise development and a promoter of industrial development, providing comprehensive service guarantees for various enterprises, institutions, and talents.
In 1994, Kaide's first project to enter the Chinese market was the office building. Over the past 30 years, Kaide has integrated international experience with local needs, creating a number of high-quality commercial projects to serve international and local corporate clients, while also witnessing and driving the pace of urban renewal. At present, Kaide has 26 office building projects in operation nationwide, with a total rental area of over 1.6 million square meters. North Bund Raffles, which is about to celebrate its second anniversary, has super high-rise office twin buildings. With hardware conditions, management services, transportation location, commercial facilities, and the continuously optimized business environment in Hongkou District, it has attracted multiple key enterprises to settle in.