83 intangible cultural heritage items have created a "new home", and the opening culture of the Pudong New Area Non body Examination Museum | Project | New Home
June 10th is the seventh Cultural and Natural Heritage Day in China. At the opening ceremony of today's "Contemporary Intangible Cultural Heritage Exquisite Life" 2023 Pudong New Area "Cultural and Natural Heritage Day" themed promotional event, the Pudong New Area Non Relic Examination Hall announced its opening.
According to reports, the museum is located in the Pudong New Area Group Art Museum. After more than two years of conception, design and preparation, it uses a variety of modern exhibition methods to arrange the exhibition, including 83 Pudong intangible cultural heritage. Among them, there are not only the hot miniature models in recent years, but also a large number of real intangible cultural heritage exhibitions. There are also antique rest areas in the museum to facilitate the audience to enjoy the intangible cultural heritage exhibition.
At the opening ceremony, the eighth batch of district level inheritors in Pudong New Area were awarded certificates, the demonstration sites of "Intangible Cultural Heritage in Communities" and "Intangible Cultural Heritage in Schools" in Pudong New Area were awarded medals, and the national level intangible cultural heritage project Shanghai Rongxiu Inheritance Base was awarded medals. The launch of the intangible cultural heritage product design competition was also announced. The cultural centers and project protection units of various streets and towns in Pudong New Area have also set up branch venues to carry out activities simultaneously. It is reported that during the 2023 Pudong New Area "Cultural and Natural Heritage Day" theme promotion event, a series of exciting activities will also be presented to the general public, such as the Intangible Cultural Heritage Market, the "Embroidery Beyond Wisdom - Shanghai Embroidery Global Travel" Shanghai Embroidery Art Exhibition, and the "City of Extraordinary Ideals" Yunnan Dali Intangible Cultural Heritage Exhibition.
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The relevant person in charge of the Pudong New Area Cultural and Art Guidance Center introduced that this year's "Contemporary Intangible Cultural Heritage Exquisite Life" 2023 Pudong New Area "Cultural and Natural Heritage Day" theme promotion activity pays special attention to interaction with young people, hoping that more citizens, especially young people, can enter and experience intangible cultural heritage, fall in love with it, and let intangible cultural heritage shine with new vitality in the collision with young people. At the Intangible Cultural Heritage Market on June 10th and 11th, dozens of intangible cultural heritage projects from Shanghai and Pudong New Area, as well as numerous popular art galleries, museums, and internet famous cultural and creative products, will be presented in groups. This event also introduced the popular Hanfu theme among young people. Hanfu enthusiasts can wear beautiful Hanfu and immerse themselves in the Mohai Yaji and Chayi at the market. They can also make their own ancient style jewelry and mascots such as fans and sachets. At the same time, various intangible cultural heritage projects will be showcased, exhibited, performed, experienced, and provided free consultations at the intangible cultural heritage market.
The reporter learned that since the selection of Pudong Luogu Book as a national level intangible cultural heritage in 2006, it has become the "001" of Pudong's intangible cultural heritage. Over the past decade, the protection of intangible cultural heritage in Pudong New Area has been gradually progressing and moving towards systematic protection. There are currently 83 projects listed in the national, Shanghai, and Pudong New Area protection directory systems in the entire Pudong area. Among the 36 street towns in the area, 30 have been approved for protection, of which 8 are listed in the national level directory, 35 are listed in the Shanghai municipal level directory, and 40 are listed in the Pudong New Area level directory. There are 173 representative inheritors of intangible cultural heritage projects at all levels in the entire region. There are currently 8 municipal level intangible cultural heritage protection and inheritance bases, 15 community inheritance studios for representative inheritors of municipal level intangible cultural heritage projects, 13 district level intangible cultural heritage protection and inheritance bases, and 9 district level intangible cultural heritage protection and transmission institutes, covering various fields such as schools, communities, and cultural teams.