1.8 million square meters of construction to revitalize the Pujiang skyline, with some areas of the West Bank Financial City making their debut as cities this year | Series | Pujiang
On June 8th, the Hong Kong Land and West Bank Financial City press conference was held at the Xuhui Binjiang West Bank Art Center. For the first time, Hong Kong Land officially released the "dual ring strategy", which will help the city upgrade through the two major commercial systems of "Central" and "Halo". At the meeting, the Shanghai West Bank Financial City, a "Financial City 3.0 Model" project with a total investment of over 60 billion yuan by Hong Kong Land, was officially unveiled. Starting from the end of this year, various regions of the West Bank Financial City will gradually make their appearances to the public.
The West Coast Financial City is a large-scale complex that integrates five major industries, including finance, commerce, tourism, culture, and art. It is also the third international financial center project that Hong Kong Land focuses on building, following the two major global financial centers of Central Hong Kong and the Marina Bay Center of Singapore. The reporter learned at the meeting that the West Bank Financial City has gathered over 10 top global architectural design companies to form a consulting team. Based on five core positioning areas, including "International Financial City," "Fashion Ecosystem," "Waterfront Destination," "Shanghai Cultural Source," and "Public Art Bay," the city has completed a construction volume of approximately 1.8 million square meters along the approximately 1.4 kilometer coastline of Xuhui Riverside, forming a 290-meter-high West Bank Riverside Skyline.
Among them, the Binjiang Super Grade A Business Group with a construction area of over 650000 square meters in the West Bank Financial City will create a high-end and dynamic financial industry ecosystem. The five standalone Binjiang headquarters business buildings will form a new base for high-end office work for financial enterprises. Meanwhile, the comprehensive retail ecosystem with a construction area of over 240000 square meters will further enhance the existing retail space and business combination in Xuhui Binjiang. The high-end waterfront residential apartments with a construction area of over 160000 square meters, two luxury hotels with a construction area of over 50000 square meters, and cultural and artistic venues with a construction area of over 50000 square meters will connect a new urban image that is people-oriented.
At the press conference, the fully pedestrian landscape commercial avenue "Guangqi Avenue" of the West Bank Financial City was also unveiled, which will connect shopping centers, waterfront flagship store clusters, art and design blocks, gather lifestyle elements such as catering, shopping, entertainment, cultural performances, and commercial debut shows, forming a "24-hour central vitality zone" that integrates diverse commercial and lifestyle elements such as "exhibition, entertainment, and shopping".
The avant-garde large-scale landmark public art building "West Coast Whirlpool", specially designed by architectural design master Thomas Heswick for the West Coast Financial City, was also unveiled on the same day. The West Coast Xuanxin adopts cutting-edge design style and green ecology as its design concept. Through a 360 degree open visual design and a spiral architectural structure without a main route, visitors are encouraged to freely explore and interact, and freely immerse themselves in it. The name "Xuanxin" also signifies a continuous stream of creativity. In the future, there will be a permanent fashion art exhibition here, and it will debut to the public at the end of this year.
"The current high-quality development is to break away from the traditional development path of winning by scale and cost, and move towards a new path of winning by" three highs "such as high-quality products, high-level services, and high-quality experiences." Ling Changfeng, Executive Director of Property Development and Investment at Hong Kong Land China, said that Hong Kong Land has more than 130 years of development accumulation in this "three highs" field. With the development and construction opportunities of the West Bank Financial City, Hong Kong Land can combine the development experience of enterprises around the world with the development prospects of Shanghai.
At the press conference on the same day, Hong Kong Land Group officially released its "dual ring strategy" and three major central series layouts for the first time. The reporter learned that the "Central" series focuses on creating high-end retail spaces in the city's core, and injects humanistic and artistic elements into them; The "Halo" series focuses on creating natural complexes in cities, surrounding mature areas with convenient transportation, and adding natural elements to the urban cultural and living circle. At present, Hong Kong Land has landed the "17th Ring Road" in ten cities including Hong Kong, Macau, Chongqing, Beijing, Shanghai, Nanjing, Chengdu, Hangzhou, Suzhou, Wuhan, etc. By showcasing a new business experience, exploring the reshaping of the city's core lifestyle, and bringing long-term commercial value to settled enterprises and brands.