Are you familiar with Ling Jiajia, who is actively helping young people find employment? This "internet celebrity" workplace mentor offers | platform | Ling Jiajia
"What should I pay attention to when communicating with interviewers?" "What should I do when encountering a strong opponent in a leaderless group interview?" "Did you ask about these details before accepting the offer?"... In the past two years, a career mentor named "Ling Jiajia" has been active on various social media platforms. ". She not only frequently shares job search skills, but also recommends a large number of high-quality positions, attracting the attention of many young people.
Who is Ling Jiajia? This is the workplace mentor IP tailored by Shanghai Foreign Service for the youth group, which can also be said to be a native of Shanghai. The reason why this IP is called "Ling Jiajia" is because "Ling Jiajia" has a similar pronunciation to "neighbor sister" in Shanghai, implying that this workplace mentor is as friendly as a neighbor sister and can provide professional and thoughtful guidance for young people.
Recently, the first Shanghai Human Resources Service Innovation and Development Competition came to an end. As a highland in the national human resources service industry, Shanghai has gathered a group of leading domestic and foreign high-quality human resources service institutions. How can these institutions actively leverage market-oriented forces to promote employment for college graduates? Shanghai Foreign Service is exploring a new path.
Understanding and supporting young people
Since the beginning of this year, the employment situation of young people such as college graduates has remained generally stable. However, the scale of college graduates has reached a historic high, and employment still faces some new difficulties and challenges.
"The employment concept of young people nowadays is different from the past, and they will pay more attention to the match between work and professional expertise, interests and hobbies." Yu Liyue, President of Shanghai Foreign Service Group, analyzed that it is also because of this that helping young people achieve high-quality and full employment, first of all, we need to understand their preferences and needs.
Ling Jiajia was born to approach and serve young people in the new situation. Behind it is not just a person, but the strength of all recruitment and job seeking consultants from Shanghai Foreign Service, as well as the numerous HR clients of Shanghai Foreign Service. These professionals rely on their accumulated experience in their careers to help young people solve practical problems in job seeking and career development.
Ling Jiajia's recruitment daily broadcast, Ling Jiajia's job search tips, Ling Jiajia taking you to explore famous enterprises, and career expert Ling Jiajia... The original short videos of "Ling Jiajia" series published on platforms such as Tiktok and WeChat video accounts allow young people to brush videos, learn knowledge, and submit resumes at the same time. At present, the "Lingjiajia" new media job search platform has released a total of 1512 short videos from the four major series, recruited 7482 positions, and played over 50 million times, helping more than 300000 young people take the first step in the workplace.
"We need to convey the excellent content on our platform to young people in a down-to-earth, cognitive and aesthetic way." Yu Liyue told reporters that in addition to short videos, "Ling Jiajia" can also provide one-on-one tutoring. Relying on rich customer resources, Shanghai Foreign Service has opened a "Big Factory Civilian" section on the mini program "Lingjiajia Workplace Help". All college graduates who register can receive a call from "Ling Jiajia" mentor within two days. On the basis of fully understanding the personal professional situation of job seekers, mentors will provide targeted job recommendations and provide "one person, one case" guidance on resume writing, interview preparation, and other aspects; It will also accurately label talents and recommend them to client companies or enter the talent pool to wait for referral opportunities.
In addition, relying on the live broadcast room of the WeChat video account "Ling Jiajia Job Help", Shanghai Foreign Service has hosted multiple live streaming activities such as "Qi Ji Chun Lai" - Shanghai State owned Assets and Enterprises 2023 School Recruitment Live, hosted by the Shanghai State owned Assets Supervision and Administration Commission, to help fresh graduates find their desired positions and start a new chapter in their lives.
Building a virtuous employment ecosystem
From being a volunteer at the World Artificial Intelligence Conference to being a volunteer at the CIIE, Shanghai Foreign Service has also participated in volunteer management and intern promotion for national large-scale events for many consecutive years. In Yu Liyue's view, this can not only help young people integrate into society faster, but also establish a link between youth and human resource service institutions.
In the current era of more diverse job search channels, college graduates can not only submit resumes on online recruitment platforms, but also seek opportunities at various offline job fairs. However, is the position on the recruitment website real? Will uploading a resume leak privacy? These issues also plague job seekers. As an established state-owned enterprise, Shanghai Foreign Service is committed to building a more credible job search platform. "Only by solving trust issues can we truly serve job seekers well," said Yu Liyue.
In March of this year, the Shanghai Employment Promotion Regulations were officially implemented. Yang Jiaying, Director of the Municipal Bureau of Human Resources and Social Security, pointed out that a major highlight of the Regulations is to highlight that "promoting employment is an important responsibility of the Party and the government, and we must gather the forces of all sectors of society to jointly promote it.". Employment is a matter for the whole society. Shanghai actively guides market-oriented forces to promote the employment of college graduates, and human resource service institutions are a key part of it. Previously, Shanghai Foreign Service opened a flagship store on the "Shanghai Public Employment Recruitment New Platform", where a professional and experienced recruitment team regularly publishes campus and social recruitment positions on the platform every month. As of June this year, 456 positions have been released, and all resumes have been entered into the talent pool of Shanghai Foreign Service. Recruitment consultants will communicate and recommend these candidates in the future.
Recently, the Shanghai Human Resources and Social Security Department has also partnered with human resources service agencies such as Shanghai Foreign Service to establish the "Shanghai Public Employment Service Alliance". It is understood that the alliance will invite more market-oriented human resource service institutions to provide more recruitment positions for workers in a one-stop gathering, while integrating resources and upgrading services, providing multiple types of products from the alliance units to employers and workers, and building a virtuous cycle of employment ecosystem.
