Promote supply and demand docking, production and sales linkage, and brand expansion! Chen Jining and Gong Zheng Entered the Corresponding Region's Special Commodity Exhibition and Sales Exhibition, Special Industries | Exhibition and Sales Exhibition | Region
The 2023 Shanghai Counterpart Special Commodity Exhibition and Sales Fair, with the theme of "Deepening Consumer Assistance, Assisting Rural Revitalization, and Promoting Common Prosperity," opened today at the Shanghai Exhibition Center. In the morning, Chen Jining, Secretary of the Municipal Party Committee, and Gong Zheng, Deputy Secretary of the Municipal Party Committee and Mayor, came to the exhibition site to inspect the characteristic products of the corresponding regions and understand the progress of consumer assistance work. Chen Jining said that this year is the beginning year of fully implementing the spirit of the 20th National Congress of the Communist Party of China, and a key year for consolidating and expanding the achievements of poverty alleviation and effectively connecting with rural revitalization.
As a consumer assistance platform that focuses on showcasing and promoting distinctive products from Shanghai's corresponding regions, the scale of this exhibition has once again expanded. More than 550 exhibitors come from provinces, regions, and cities in Shanghai that provide targeted assistance, cooperation, and have signed cooperation framework agreements with Shanghai, with over 2000 buyers participating simultaneously. At the Shanghai Consumer Assistance Achievement Exhibition Area, Chen Jining and Gong Zheng listened to the latest progress in our city's consumer assistance work and learned about the construction of consumer assistance platforms. In order to create an "never-ending exhibition and sales fair", the city has formed a layout of 20 hundred county hundred product direct stores, 20 hundred county hundred product living halls, and 174 hundred county hundred product specialty store counters. A number of e-commerce platforms have set up a Shanghai consumption assistance zone. Chen Jining and Gong Zheng inquired about the sales and market development of "Hundred Counties and Hundred Products" in Shanghai, and made specific understanding on strengthening supply and sales coordination, helping brand building, and developing characteristic industries. Chen Jining said that consumer assistance is an important measure to consolidate and expand the achievements of poverty alleviation and effectively connect with rural revitalization. We need to further deepen our understanding, closely combine "what Shanghai needs" with "what local areas can do", expand the connotation of assistance, innovate assistance methods, and help products in corresponding areas find sales, enterprises explore markets, and the public gain profits. We need to strengthen policy guidance, make good use of market mechanisms, further facilitate various links of consumer assistance, and allow more high-quality products from corresponding regions to enter a larger market and truly establish our brand.
Municipal leaders inspected the exhibition areas in Xinjiang, Yunnan, Shigatse, Xizang, Sanming, Fujian, Lu'an, Anhui, Golog, Qinghai, Guizhou, Zunyi, Ningxia, Inner Mongolia and other regions one by one, and there were a variety of featured products on the exhibition stands in various regions. Chen Jining and Gong Zheng had cordial exchanges with relevant officials, aid officials, and exhibitors in their respective regions to understand local specialty products and their production technologies, market supply and demand, and the benefits of farmers. When Chen Jining heard that many exhibitors have been participating in trade shows for many consecutive years and the "local specialties" they bring are well received by the citizens, he said that "local specialties" connect the development of rural characteristic industries and are related to the increase of income and wealth for local people. We need to delve deeply into the topic of "local specialties", help the corresponding areas better establish standards, improve quality, and establish brands. While continuously enriching the "vegetable basket" and "fruit plate" of Shanghai citizens, we should also boost the "money bag" of the corresponding areas. To adapt to the new trends and characteristics of consumer upgrading, further expand new channels, explore new models, provide new experiences, and promote the upgrading and efficiency of consumer assistance. Each district and relevant department should strengthen coordination with corresponding regions, increase resource integration, platform construction, factor allocation, and talent support, promote enterprises to actively develop marketable and high value-added characteristic products, promote local industries to make their characteristics unique and advantages superior, and achieve higher quality and sustainable development.
![Promote supply and demand docking, production and sales linkage, and brand expansion! Chen Jining and Gong Zheng Entered the Corresponding Region's Special Commodity Exhibition and Sales Exhibition, Special Industries | Exhibition and Sales Exhibition | Region](https://a5qu.com/upload/images/31a061f511cb38772f8bc5e06d12c12d.jpg)
City leaders Li Zheng and Liu Duo participated.