Has the complaint rate of "Bear Claw Coffee" for public welfare assistance to the disabled significantly decreased? Shanghai elderly people playing mobile phones to improve their ranking? The reason has been found... | bracelet | completely blind | deaf | barista | digital partner program | Meituan | public welfare assistance for the disabled | bear claw coffee
The public welfare coffee shop "Bear Claw Coffee", which is mostly staffed by hearing-impaired or visually impaired employees, has seen a significant decrease in customer complaint rates for takeout since last year, thanks to two major tools - the "Yingying Bracelet" and the "Tianyou Eye". The former replaces hearing with vibration, while the latter replaces seeing with hearing. Such delicate barrier free transformation is one of the countless practices in Shanghai to bridge the digital divide.
The reporter learned from the theme event of the "Digital Partner Plan" in Shanghai that this year, the plan will develop in depth and focus on selecting five streets, including the Bund Street, to pilot the construction of a 15 minute "Digital Partner Accompanying" scene.
Xiongzhao Coffee has a total of 13 stores in Shanghai, with Yongkang Road being the first one. At that time, the biggest difficulty for the coffee shop barista Yingying at Yongkang Road was that she couldn't hear the sound of new orders coming from the ordering machine. She had to keep her eyes fixed on the screen. However, when washing cups or the store was busy, it was inevitable that orders were missed or delayed, resulting in a poor consumer experience. Yingying herself often felt frustrated. In August last year, when Meituan learned about the pain point of Bear Claw Coffee, it actively promoted research and development. After discovering that a large number of bracelets on the market had closed Bluetooth protocols, it persisted and finally found suitable bracelet hardware in Guangdong. After a month of development, it finally achieved vibration reminders for new bracelets. After trying out the bracelet in the store, the barista's positive review rate increased and customer complaints decreased. Founder Wang Tian named this bracelet "Yingying Bracelet".
Afterwards, Wang Tian opened two coffee shops entirely operated by the blind person, but he hesitated to open takeout because the blind person could not see the order details. Meituan has once again taken the initiative to develop a small white box, which has achieved the function of "scanning and broadcasting order information". It was the first to pilot in Xiongzha Taikoo Hui store in June this year. This disability aid artifact is named after the blind barista Yin Tianyou and is called the "Eye of Tianyou".
Small inventions, great significance. Ten minutes before the reporter interviewed Wang Tian, he had just received a call from the founder of a chain dumpling restaurant, hoping that deaf people in the store could also use the "Yingying bracelet". Pan Yanbing, Director of the Bund Sub district Office in Huangpu District, also introduced that he is actively promoting the "Bund Coffee" public welfare project by leveraging Meituan's customized barrier free ordering software and hardware equipment and the experience of "Bear Claw Coffee".
Two baristas. The second on the left is the blind barista Yin Tianyou, and the second on the right is the deaf barista Yingying.
Qian Xiao, Director of the Information Technology Promotion Department of the Shanghai Municipal Commission of Economy and Information Technology, introduced that in 2021, the Shanghai Municipal Commission of Economy and Information Technology and other joint enterprises, citizens, and the Shanghai Smart City Development Research Institute launched the "Digital Partnership Plan" to prevent the elderly and disabled from falling behind in urban digital transformation. Among them, in terms of transforming Internet applications, 66 government websites, 47 government mobile applications and 23 Internet enterprise applications in Shanghai have been transformed for aging and accessibility. In terms of online and offline training, the "Digital Partner Program" has built the first batch of 153 "microsites", covering 16 districts in Shanghai, mainly located in bank branches, operator business halls, district libraries, or public service spaces in some streets and towns, to address the digital emergency needs, learning and improvement needs, and quality of life needs of citizens.
"After more than two years of unremitting efforts under the Digital Partner Program, we have found that the ability of elderly people in Shanghai to play with digitalization has greatly improved. Two years ago, we received inquiries from elderly people asking, 'How can I still kill computer viruses with alcohol cotton?' However, recently, we have received help on difficult issues such as how to remove rogue software from WeChat subscription accounts." One of the service providers of the Digital Partner Program, a volunteer of the 'Blue Vest Action,' said.
Shanghai Auntie proudly showed the reporter the free tour ticket she had obtained for a certain art museum.
It is reported that this year, the "Digital Partner Plan" will select key streets and towns such as the Bund Street in the city, pilot the construction of a 15 minute "Digital Partner Accompanying" landing scene, and solidify the service system through a positional layout of the "microsite" service network. It is understood that in the pilot towns, there will be a higher density deployment of deeper and more caring digital services for the elderly, such as the "Hello Old Friend Pavilion" telecom service that can charge for free and one click ride hailing, Ant Group's "Blue Vest Action" VR anti fraud and anti fraud services, one-stop self inspection vision medical games, and gamified intervention for mild cognitive impairment.
