Come here for a taste check, Chinese herbal flavored grapes are sold individually, yellow peaches cross border donuts... Shanghai Real Estate Fruit "Immortal Fighting" Cooperative | Fighting | Shanghai
Entering the peak of summer, Shanghai Real Estate's melon and fruit industry has begun to engage in a "fairy fight". How to enjoy a delicious one-stop check-in? Today, the 2023 Shanghai High Quality Agricultural Products Summer Exhibition and the Revolutionary Old Area Agricultural Products Special Event were launched online and offline simultaneously. "Nanhui 8424 Watermelon," "Fengxian Yellow Peach," "Zhuangxing Honey Pear," "Cangqiao Crystal Pear," "Malu Grape," "Jinshan Pantao," "Tinglin Snow Melon," and others are being exhibited and sold at the Shanghai Agricultural Exhibition Hall to satisfy the taste buds of citizens. ".
"This exhibition is a major collection of geographical indication products, with high 'gold' content in the products. About 60% of the exhibited products are award-winning products from real estate appreciation and evaluation activities." Liang Ting, Deputy Director of the Shanghai Agricultural Exhibition Hall, introduced that delicious local specialties from the revolutionary old areas of Lu'an in Anhui and Sanming in Fujian made simultaneous appearances at the exhibition, opening up channels for agricultural products from the two regions to enter Shanghai. "The municipal supply and marketing cooperation system also participated in this exhibition for the first time, bringing high-quality fruits from the national supply and marketing system."
On site, there are already well-known brands among the citizens. At the Malu grape booth, categories such as Sunshine Rose, Giant Rose, and Giant Peak are available for trial and sale. Fresh grapes wrapped in frosting attract many citizens to stop.
In terms of price, Malu grapes are not cheap, with an average price of 50 yuan per string. From refined management such as production control cultivation and bagging technology, to supporting extensions such as product certification, brand promotion, e-commerce sales, and triple industry stacking, it has the confidence to bid like this and has gained more and more recognition from consumers. "By 2022, the total output value of Malu grape will reach 116.8 million yuan, which is the money bag of more than 470 Malu grape growers," said Shan Tao, General Manager of Shanghai Malu Grape Park Co., Ltd.
How valuable can grapes be? At the booth of the urban orchard, the reporter has gained a new understanding. The MusCardin grapes here are sold by piece, regardless of the weight. In the exquisite packaging box, 40 grapes are carefully placed and sold for 7 yuan per piece based on the total price.
"The Muscat grape comes from North Carolina, USA and is a very valuable niche variety." The on-site staff explained that it has a planting history of over 100 years in North America. Due to its nearly 20 times higher resveratrol content than regular grapes, the whole fruit can be used for health product purification, and the value chain is long.
In terms of taste, Maseratin has a faint herbal flavor when eaten. The staff said that it is precisely because of this characteristic that compared to ordinary fruit trees, Masardine comes with insect repellent effects. During the planting process, there is no need to apply any pesticides and it has strong resistance to pesticides, making it a natural green fruit.
In addition to well-known categories such as grapes, peaches, and pears, there were also some very low-key fruits and melons that appeared at the meeting. For example, Abagua from Jinshan. It is also known as the "watermelon" in Shanghai, with green skin and flesh, which is a taste that many people remember. "We adopt a ground climbing planting method, and it is currently the season for market launch. Grandma goes to the field early every morning to look for mature melons and pick them carefully." The booth staff of Shanghai Jingui Jujube and Oil Peach Planting Professional Cooperative told reporters, "When eating, you can eat them with skin, meat, and seeds, and the sugar content can reach over 16 degrees."
Many deeply processed fruits and melons also attract attention. Shanghai Sirteng Technology Co., Ltd., which participated in the construction of the demonstration village for rural revitalization in Wufang Village, brought the early maturing variety of Jinyuan yellow peach. "By early August, our embroidered varieties will mature and have a sweeter taste." The booth staff introduced their Huangtao IP products, which not only include Huangtao soda and Huangtao beer, but also new desserts such as Huangtao Maifen and Huangtao donuts, awakening citizens' memories of the old taste with the new products.
Shanghai Heqing Dragon Fruit Manor from Pudong not only enables the landing of dragon fruit, a tropical and subtropical fruit, in Shanghai, but also focuses on biomedical research, health food production, urban ecotourism, and other fields, making great efforts to extend the industrial chain around a single fruit. "We rely on the integration of industry, academia, and research to develop a series of enzyme products, which have multiple scientific research patents and increased the added value of dragon fruit," said the booth staff.
It is reported that this event is guided by the Shanghai Agriculture and Rural Committee and hosted by the Shanghai Agricultural Exhibition Hall. The offline exhibition will be held from July 21st to July 23rd. During the event, a series of promotional activities will be launched on the basis of the exhibition and sales of "3 major advantageous fruits" and "N types of characteristic fruits and melons" to promote the fragrance of Shengxia fruits and melons.
