The "Fuyan" family is flying! More than 60 derivative products of the mascot of the Service Trade Fair have been launched on the market. Mascot | derivatives
After the official announcement of the mascot "Fuyan" of the Fair for Trade in Services last year, its cultural and creative derivatives will be launched for the first time this year.
The main image of the mascot is inspired by the Beijing Swift. The Beijing Swift departs from Beijing around August every year and flies back to Beijing in March of the following year. Passing through 37 countries, with a round-trip distance of nearly 30000 kilometers, it symbolizes the characteristics of the Fair for Trade in Services in promoting international communication and never ending. It is named "Fuyan", which sounds like "attending a banquet" or "dressed in a banquet", symbolizing inviting domestic and foreign merchants to attend a service trade feast together.
Wang Fan, Director of the Marketing Department of Capital Exhibition Group, introduced that during the 2022 China International Fair for Trade in Services, the first golden badge designed based on the prototype of "Fuyan" was highly sought after by audiences as soon as it was launched. In order to further enhance the brand influence of the Service Trade Fair and actively promote its image, this year Capital Exhibition Group has recruited a group of licensed manufacturers and retailers to cooperate in the franchise of cultural and creative derivatives for the Service Trade Fair.
Up to now, products involving precious metals have been developed; Badges, keychains, and other non precious metal products; Crafts; Plush and various material toys; Stationery; Luggage and home textiles; More than 60 cultural and creative derivatives of the Service Trade Fair, covering multiple categories such as clothing, apparel, and accessories. In product design, more environmental protection, green, intangible cultural heritage and other elements are also integrated to meet the needs of different consumers for collection, commemoration, gift giving, and so on.