The Beijing Fitness Map Platform will be launched during the Service Trade Fair, with one click to find venues for sports and fitness. | Platform | Fitness
Can participating in sports and fitness be as convenient as buying movie tickets?
On the 14th of the 2023 China International Fair for Trade in Services, a collective interview on sports services was organized. The reporter learned that the "Beijing Fitness Map Platform" jointly developed and constructed by Beijing Sports Bureau, Beijing Dynamic Network, China Unicom Beijing Branch, and JD.com will be launched and put into operation during the Fair. The platform realizes "one image query, one click reservation" and provides consumers with convenient sports booking services.
Mei Zijia, Chairman of Beijing Dongwang Tianxia Technology Co., Ltd., said that many movie theater users do not engage in planned behavior in advance, but occasionally and impulsively choose to buy tickets directly from nearby cinemas. Sports venues, on the other hand, are different. More than 70% of users come from clubs or member customers, and there are few individual customers who are interested and casually enter a sports venue to exercise. However, compared to buying movie tickets on major ticketing platforms, it is obviously inconvenient to check and book sports venues. How to activate individual consumption in sports venues and allow more citizens to enter sports venues? This requires a unified sports venue and facility reservation platform.
The reporter saw on the "Beijing Fitness Map Platform" that the "Fitness Map" has two entrances: a browser page and a WeChat mini program, including four sections: indoor venues, outdoor venues, fitness trails, and fitness paths. It also provides sports information, news sharing, and other services. In the past two weeks of recruitment, the platform has attracted thousands of sports venues in Beijing to settle in.
![The Beijing Fitness Map Platform will be launched during the Service Trade Fair, with one click to find venues for sports and fitness. | Platform | Fitness](https://a5qu.com/upload/images/924f33052ca9daff09e688c016d5c34d.jpg)
Mei Zijia said that after the platform goes online and runs, it will play a role in intelligence, convenience, and empowering industries. This is digital empowerment that promotes high-quality development in the sports field.
The sports service theme is one of the nine industry themes of the Service Trade Fair, which will continue to be held this year and will open on September 2nd at the Shougang Park in Beijing. It is reported that this year's offline exhibition area for sports services is 13200 square meters, located in Halls 6 and 7 of Shougang Park. The exhibition area is planned to be divided into six sub exhibition areas: smart sports services, ice and snow sports services, sports consumption services, sports equipment manufacturing services, sports event services, and sports integration services. The exhibition content comprehensively covers nine categories of sports services.
At present, 119 companies have confirmed their offline participation, with a recruitment rate of 100%, including an internationalization rate of 56%. The proportion of offline Fortune Global 500 and industry leading enterprises is 40%, and the proportion of offline special booth space has reached 96%. 353 companies have confirmed their online participation.